Conde Nast announced the production of two new documentary series from directors Morgan Spurlock (“Supersize Me,” “Inside Man”) and Rod Blackhurst (“Amanda Knox”), as part of the company’s slate of 2017-18 programming comprising more than 100 original series.
All told, the Conde Nast Entertainment lineup for 2017-18 comprises 65 series renewals plus more than 40 new series. At its fifth annual Digital Content NewFronts presentation at Cipriani 25 Broadway in downtown New York City, execs cited data showing that its highest-viewed series outperformed dozens of primetime TV series in the 18-49 demographic.
“Conde Nast was one of the first companies to invest in premium digital video at real scale, and as we’ve built our next gen network, we’ve gained deep insight into millennial and Gen Z audiences,” said Dawn Ostroff, president of Condé Nast Entertainment. “As mobile has become the new primetime among younger audiences, our digital video network now outperforms some traditional television networks.”
Conde Nast Entertainment also announced a new incubator program with Jaunt, the virtual-reality technology company, for Jaunt’s Cinematic Virtual Reality Lab at USC’s School of Cinematic Arts. As the lab enters its second year, Jaunt and CNE’s experts will mentor students on production, distribution and marketing of VR projects, and select projects will have the potential for wider distribution.
The company noted that it was nominated for an Oscar this year for documentary “Joe’s Violin,” produced and directed by Kahane Cooperman and produced by Raphaela Neihausen, about the friendship between 91-year-old Holocaust survivor Joe Feingold and 12-year-old Bronx school girl Brianna Perez.
New Documentary Series
- “Generation US,” directed by Morgan Spurlock: The series will take viewers across the country, highlighting individuals of the same demographics and circumstances in different geographic regions. “Generation US” will ultimately examine the issues and experiences that divide yet unite us.
- “Through the Fire,” directed by Rod Blackhurst: Series takes a closer look at the legacies of the 19 Granite Mountain Hotshots, who perished during the unprecedented 2013 wildfire in Yarnell, Ariz. The same event is also the subject of a film, produced by Condé Nast Entertainment and based on an article in GQ, which will be released by Sony in October.
New Digital Series
- “Pop Feminist,” Teen Vogue: Entertainment news show hosted by Teen Vogue entertainment editor Sandra Song, who breaks down the latest pop-culture events through an “intersectional feminist” lens.
- “Back-to-Back Chef,” Bon Appétit: In just 15 minutes, a celebrity chef challenges a home cook to create one of his or her signature dishes. There’s one catch: They can’t look at each other. Standing back to back, the duo can only communicate verbally.
- “Broken,” The Scene: In this original series about infidelity, former and current couples come together with the hope of finding closure. The couples confront each other openly and honestly about infidelity, resulting in an emotional and cathartic conversation. The pilot episode aired in February, drawing more than 55 million views and spawning the hashtag “#hurtbae.”
- “Actually Me,” GQ: A celebrity goes undercover on the internet and responds to comments on Twitter, Reddit (which is owned by Conde Nast), Facebook, Quora and YouTube.
- “…In 2 Minutes,” Glamour: Scripted, live-action series breaks down the signs and symptoms of our biological processes and the science behind them. In the first episode, “Your Period in 2 Minutes,” an actress portrays all of the relatable physiological changes that a woman experiences during her monthly cycle.
- “Tech Support,” Wired: Celebrities use Twitter to answer real-time questions on often surprising areas of expertise.
- “73 Questions,” Vogue: Interview series takes a look inside the lives of celebrities, shot in one take at their homes or on set.
- “Beauty Trend Evolutions,” Allure: Videos take viewers through the evolution of a certain beauty trend over a roughly 100-year period, with each style executed on the same model.
- “24 Hours Working Straight at…,” Bon Appétit: In the series, deputy editor Andrew Knowlton spends 24 hours working behind the scenes with the staffs of iconic restaurants.
- “Perfect Match,” Glamour: One woman in each episode is asked to answer 35 specific questions about her ideal mate, while unbeknownst to her producers have already used her preferences to find someone who matches all of her criteria. The subject is surprised her with a blind date the same day, and the show documents what really happens when she meets her “perfect match.”
- “Secret Talent Theater,” Vanity Fair: In each episode of the series produced during the photo shoot for the mag’s annual Hollywood Issue, an actress stages a performance on a set reminiscent of a classic Hollywood period jewel-box theater. Past guests have included Jennifer Lawrence showing off her mime skills, Cate Blanchett doing the splits, and Emma Stone demonstrating how to use a pogo stick.
- “Autocomplete,” Wired: Celebrities answer the most-Googled questions about themselves.
In addition to the new and returning programming, Condé Nast unveiled three new advertising products: Video IQ, an interactive ad unit that brings together video and quizzes; Video2, developed with partner Celtra, which provides vertical video ads with swiping features; and ShopIt, created in partnership with Clicktivated, which lets users buying directly from a video.