×
You will be redirected back to your article in seconds

Comcast Launches YouTube Across X1 Cable Set-Tops Nationwide

Comcast is now offering billions of YouTube videos on its Xfinity X1 system — slotting the internet videos into the same menu as other cable TV programming, as well as Netflix.

The cable operator is launching YouTube on X1 across its U.S. footprint, providing access to YouTube videos using the X1 voice-enabled remote. The YouTube app is located in the “Apps” and “Networks” sections of the X1 guide, and Comcast also will feature YouTube content through the Xfinity on Demand VOD section. Under the deal between Google and Comcast, originally announced earlier this year, no money is changing hands.

Comcast is embracing its role as “the aggregator of aggregators” by adding access to YouTube content for no additional charge to X1 customers, according to Matt Strauss, EVP of Xfinity Services for Comcast Cable.

“Giving our customers seamless access to live, on demand and internet content in one place continues to be a key part of our strategy and we are excited to now add YouTube to the X1 experience,” Strauss said in announcing the launch.

Current X1 and YouTube customers can access their personalized settings and subscriptions when accessing YouTube on X1. Both Google and Comcast touted the voice-activated features of the partnership, which let users launch the app simply saying “YouTube” and search for videos with spoken commands like “YouTube, show me make-up tutorials” or “Watch ‘Carpool Karaoke’ on YouTube.”

“We are excited to supercharge our distribution [in the living room] and bring Xfinity X1 users a seamless way to consume all of the content they love,” said Robert Kyncl, YouTube’s chief business officer. “Voice is a key enabler to discovery and we are looking forward to bringing it to Xfinity X1 users.”

A year ago, Comcast launched Netflix access on the X1 platform and the cable operator offers various other internet apps as well including Facebook, Instagram and Pandora.

In the big picture, it’s not clear that Comcast’s move to bring YouTube, Netflix and other internet content to cable customers will do much to counter the long-term trend of consumers cutting the cord on traditional pay-TV service. Comcast lost a net 45,000 residential video customers during the second quarter of 2017, to stand at 21.48 million video subs at the end of June (55% of whom had X1). Strauss, speaking at an investment conference last week, disclosed that Comcast expects to lose 100,000-150,000 video subscribers for the third quarter of 2017.

YouTube’s content will be woven throughout the Xfinity On Demand menu. For example, the “Entertainment” VOD section will include clips from popular YouTube creators, TV shows, movies, celebrities and highlights from late-night shows.

In addition, the “Music” section of Xfinity on Demand will include YouTube music videos and live streams from events and festivals such as the CMA Fest and American Music Awards. Local YouTube content in the VOD menu will include news, sports, events and emerging local artists from local markets across the country.

More Digital

  • How Meta Struggled to Make AR

    The Story Behind Meta, the AR Startup That Just Had Its Assets Sold to a Mystery Buyer

    “It’s a pretty dramatic moment in my life.” To say that Meron Gribetz, co-founder of the augmented reality headset startup Meta, has had a busy couple of months is an understatement. Meta made headlines in September when it furloughed most of its workforce after an investment round from China failed to go through. Since then, [...]

  • Editorial use only. No book cover

    Farewell to Concubines: China Tightens Restrictions on Short-Form Videos

    Bad news for some of China’s 600 million users of short-form video platforms: No more content depicting foot fetishes, spoofs of the national anthem or sympathy for extramarital affairs, according to new regulations. Worse news for the companies that serve such consumers: They’re now expected to step up their censorship efforts and assume responsibility for [...]

  • Mj Rodriguez, Nico Santos to Announce

    Mj Rodriguez, Nico Santos to Announce GLAAD Media Award Nominations

    Mj Rodriguez and Nico Santos are set to announce the nominees for the 30th annual GLAAD Media Awards. The “Pose” star and “Crazy Rich Asians” funny man will make the announcement during a live-stream from the AT&T Hello Lounge at the Sundance Film Festival on Friday, Jan. 25. “The images and stories recognized by the [...]

  • Netflix Claims 'Fortnite' Is a Bigger

    Netflix Claims 'Fortnite' Is a Bigger Competitor Than HBO

    It may be mostly gamesmanship, but Netflix says it’s not really focused on rival streaming-video services from Amazon, Hulu, Disney, WarnerMedia or other big players as much as improving its own service to win share of consumers’ attention. “We compete with (and lose to) ‘Fortnite’ more than HBO,” Netflix told investors in its quarterly letter [...]

  • Netflix - Apple TV

    Netflix Turns in Record Q4 Subscriber Gain, Price Increase Weighs on U.S. Forecast

    Netflix is beating Wall Street expectations for international subscriber growth — but its recently announced price increase in the U.S. may have put a damper on its momentum in the States. For the fourth quarter of 2018, Netflix reported 1.53 million paid net adds in the U.S. and 7.31 million internationally, to end the year [...]

  • Bird Box

    'Bird Box' Has Been Watched by 80 Million Subscribers, Netflix Says

    Netflix used its Q4 2018 earnings report Thursday to give us a rare update on some of its audience numbers: The company estimates that its horror-thriller “Bird Box” will be viewed by over 80 million member households in the first four weeks following its release. “We are seeing high repeat viewing,” company executives wrote in [...]

  • Crackle Latin America

    Sony Shuts Down Crackle Latin America Business

    Sony Pictures Television is folding the Crackle Latin America subscription VOD service, which has 400,000 subscribers across 17 countries, after concluding the business isn’t economically viable. Crackle Latin America first launched in April 2012 as an ad-supported streaming service — like the U.S. version of Crackle — before switching in 2016 to a subscription video-on-demand [...]

More From Our Brands

Access exclusive content