×

Video Data Startup ColorTV Buys Streaming Search Specialist Guidebox

Video data and recommendation startup ColorTV has acquired Guidebox, a fellow data company that has been focusing on providing universal search and discovery services for video app publishers and connected TV platforms.

Guidebox’s team of seven is joining ColorTV as part of the deal, and ColorTV CEO Giancarlo Maniaci told Variety that he intends to unite both companies’ products in the coming months. Terms of the deal weren’t disclosed.

Guidebox is actually a kind of veteran in the TV-data space. The company launched in 2012 with a consumer-facing website that offered search of movies and TV shows across a number of web video sources.

Since then, Guidebox has changed focus to offer publishers and device manufacturers universal video search solutions, with some success: Not only has Guidebox struck deals with a number of content providers including Lionsgate, the WWE and Fandor, it’s also a widely known secret within the industry that Guidebox is powering Roku’s universal search.

Founded in 2016, ColorTV is comparably young, and initially focused on bringing mobile-style cross-app content recommendations to TV platforms. The company has since widened its focus to offer cross-platform personalization, analytics, video and audio content recognition and more.

The company’s tools are already powering some 300 apps, and Maniaci said that it was specifically targeting publishers that don’t have the teams and money to compete with companies like Hulu, Netflix or Facebook — industry giants that have the ability to run A/B tests on all their media and use their vast treasure troves of data to keep viewers glued to their content, and locked into their platforms. “If the publishing industry doesn’t wake up soon, they are going to be entirely beholden to Facebook,” he said.

More Digital

  • Streaming Powers U.S. Latin Music Market

    Streaming Powers U.S. Latin Music Market to 18% Growth

    The U.S. Latin music business experienced its second year of double-digit growth in 2018, driven almost entirely by streaming, according to the RIAA’s year-end report. The Latin market grew 18% in 2018 to $413 million, driven by a nearly 50% growth in revenues from paid subscriptions, the report says. Streaming formats made up a whopping [...]

  • Editorial use only. No book cover

    Entertainment One, Universal to Partner on Home Entertainment

    Entertainment One and Universal Pictures Home Entertainment have signed a multi-year, multi-territory distribution agreement. UPHE will serve as the home entertainment distributor of eOne’s offerings across both physical and digital formats. The pact covers film, television, and select family content and includes all sales, marketing, and distribution, spanning the U.S., Canada, U.K., Germany, Spain, Australia, [...]

  • 'Darkwood' Delivers Surreal Horror to Nintendo

    'Darkwood' Delivers Surreal Horror to Nintendo Switch

    “Darkwood” is the sort of game you might not expect to find on the Nintendo Switch: It’s dark, violent, and immensely unsettling. But the top-down survival horror title is also an excellent fit for the platform, the sort of evocative experience that a player can methodically pick at in short stints, or sink into for [...]

  • MLB All-Star Game

    T-Mobile’s MLB.tv Subscription Giveaway Available Now

    T-Mobile is once again giving its customers free access to MLB.tv, Major League Baseball’s streaming service. The telco began giving away access to the streaming service Tuesday; anyone interested in signing up has until April 1 to do so. MLB.tv allows subscribers to stream regular season games on mobile and TV connected devices, and is [...]

  • The Federal Trade Commission building in

    FTC to Examine Privacy Practices of Major Internet Providers

    WASHINGTON — The Federal Trade Commission said it is launching an examination of the privacy practices of major internet providers including AT&T, Verizon, and Comcast to study how they use consumer information. Capitol Hill lawmakers have been giving added scrutiny to the tech industry’s use of consumer data for more than a year, but much [...]

  • Jessica Rodriguez Strictly Business Podcast

    Listen: Univision's Jessica Rodriguez on Shaking Up a Traditional TV Brand

    With new leadership in place at Univision, the network is evolving in ways its fast-growing Hispanic audience in the U.S. might find surprising. Look no further than the broadcaster’s primetime schedule, according to Jessica Rodriguez, CMO of Univision Communications and president/COO of Univision Networks, who relied on audience research to shake up traditional notions of [...]

  • Electronic Arts Logo

    EA Laying Off 350 People, About 4% of Staff

    Electronic Arts is laying off about 350 of its 9,000-person staff, CEO Andrew Wilson announced in a blog post on its website Tuesday. In the brief, open letter, Wilson noted that the move was made to “address our challenges and prepare for the opportunities ahead,” and to “better deliver on our commitments, refine our organization [...]

More From Our Brands

Access exclusive content