You will be redirected back to your article in seconds

CNN Pivots Strategy on CNNgo to Add Free Original Programming (EXCLUSIVE)

Tech docu-series 'Mostly Human' set to premiere March 12

CNN three years ago launched CNNgo as a digital-streaming extension to its core TV service — available only to pay-TV subscribers.

Now the Turner-owned news cabler is shfiting gears to expand CNNgo’s reach to “cord-nevers” with longer-form original productions that are free to anyone, whether or not they have a cable or satellite TV subscription.

CNN on March 12 will debut its first CNNgo original: “Mostly Human,” a six-part half-hour investigative series hosted by journalist Laurie Segall exploring the increasingly complex relationship between people and technology — think “Black Mirror” in real life. The show is the first of slate of originals for CNNgo, designed to boost viewing on the digital platform and give CNN a new opportunity to sell ads and sponsorships.

“We’re reimagining what CNNgo is,” said Andrew Morse, executive VP of editorial for CNN U.S. and GM of CNN Digital Worldwide.

When it launched in 2014, originally called “CNNx,” it was essentially a TV Everywhere companion to the live network populated with on-demand, short-form topical news clips. “Now we want to harness this powerful digital platform for an audience that’s hungry for exclusive content,” said Morse.

“Mostly Human” is a long-form series that could have found a home on digital-video distributors interested in exclusive programming like Netflix, Hulu, Facebook or YouTube, according to Morse. In fact, he said, CNN might decide to air the CNNgo originals on the linear TV channel, but he said that’s not the goal: “It’s not an incubator for television. This is not about TV.” The news network plans to announce additional original productions in the next month.

In January 2017, the CNNgo service had 1.3 million monthly users. Last year, CNNgo streamed 69.7 million hours of authenticated video content, up 205% over 2015. Morse sees an opportunity to grow the audience and time spent viewing with the originals push.

“Mostly Human,” which CNN commissioned from New York-based BFD Productions, will be released all at once next week. (The network doesn’t have any ad deals lined up for the show at this point.) The segments include “Dead, IRL,” about a woman who creates a digital version of her best friend after he dies using his texts, tweets and Facebook posts; “I Love You, Bot,” about people who fall in love with robots and sex dolls; and “Hacker Down: ISIS’ Twitter Star,” about the life and death of Junaid Hussain, who became the face of the terror organization on social media.

Series host Segall previously produced short-form digital series for CNN, including “Sex, Drugs & Silicon Valley,” “Revenge Porn,” and “Secret Lives of Superhero Hackers.” Her “Mostly Human” series was a natural fit to be the first CNNgo original, Morse said, given the subject’s appeal to a digital-first audience.

CNNgo is available on CNN.com, iOS and Android apps, and on Apple TV, Roku, Amazon Fire TV and Android TV. On the web, CNNgo users spent an average of 98 minutes each with the service in January, but usage is higher on connected-TV platforms: 140 minutes on average per user on Roku and Amazon Fire TV, and 123 minutes on average for the fourth-generation Apple TV.

More Digital

  • hdhomerun roku app

    HDHomerun App Brings Live TV to Roku Devices

    Roku users are getting another way to watch live television with the help of their favorite streaming devices: Silicondust, maker of the HDHomerun TV tuners, has released a beta version of its HDHomerun app for Roku TVs and streaming devices. “We need to start out by saying this is very much a beta product,” the [...]

  • Vox Media

    Vox Media Staff Ratifies First Union Contract, Negotiated by Writers Guild

    Staffers at Vox Media, which includes Curbed, Eater, Polygon, Recode, SB Nation, The Verge and Vox.com, have ratified their first collective bargaining agreement with more than 90% in support. The staffers are represented by the Writers Guild of America East. Vox Media’s 350-member unit began bargaining their first contract in April 2018. The campaign to [...]

  • Joslyn Davis, Lily-Marston - Shared Media

    Clevver’s Joslyn Davis, Lily Marston Launch Their Own YouTube Media Venture (EXCLUSIVE)

    Here’s the latest chapter in the saga of Clevver, the entertainment/lifestyle YouTube network marooned by the shuttering of former parent Defy Media and subsequently snapped up by Hearst Magazines. Two of the principal creatives behind Clevver — Joslyn Davis and Lily Marston — together with Clevver Media co-founder Jorge Maldonado have launched Shared Media, their [...]

  • Money-Diaries-Refinery29

    Refinery29 to Produce Interactive Series Funded by Eko (EXCLUSIVE)

    Refinery29 has been bitten by the “Bandersnatch” bug. The millennial-female-focused digital media and entertainment company inked a pact with Eko, an interactive-video platform developer whose backers include Walmart, to produce several “choose-your-own-adventure”-style series based on Refinery29 content properties. The companies have started development on their first project: an interactive scripted adaptation of Refinery29’s popular “Money [...]

  • Dan Howell

    YouTube Star Dan Howell Comes Out as Gay: 'It Gets So Much Better'

    It’s Pride Month, and popular YouTube vlogger Dan Howell had a message for fans that he’d been working on for a year: “Basically, I’m Gay,” he shared in a video Thursday. In the 45-minute video, Howell discussed coming to terms with his sexual orientation and his thoughts on labels that people use to define themselves [...]

  • Netflix Expands Korean Content Commitment

    Netflix Expands Korean Content Commitment as Industry Deepens

    Global streaming giant, Netflix is expanding its involvement in the Korean film and TV industries by greenlighting several new shows and renewing others. “When we started three years ago, we had a high degree of confidence that Korean drama would work well in Asia, but we had no internal metrics of our own,” Korean content [...]

  • Instagram Logo

    Instagram Outage: Facebook’s Photo Sharing Service Went Down For Multiple Hours

    Instagram faced another major outage Thursday afternoon, with users from around the world reporting that they weren’t able to access Facebook’s photo sharing service via its app and website. An Instagram spokesperson told Variety around 5pm PT that the issue had been resolved: “Earlier today, a technical issue caused some people to have trouble accessing [...]

More From Our Brands

Access exclusive content