You will be redirected back to your article in seconds

CNN Adds 360 Video to Mobile Apps, Website as Part of VR Push

CNN made a big push into virtual reality and immersive journalism Tuesday by adding 360 videos to its Android and iOS apps as well as its website. The news network also officially announced its CNNVR unit, which has correspondents in 12 cities around the world.

The team is being led by CNN VP Jason Farkas, who told Variety that he sees this as the next big content push after TV and digital. “We are adding a third layer, which is VR,” he said.

CNN has been quietly experimenting with 360 video over the past couple of months, primarily publishing clips on Facebook 360. One of these reports, which took viewers into the Syrian city of Aleppo, generated more than five million views. On average, CNN’s 360 videos have clocked more than one million views, according to Farkas.

The network has been training correspondents in cities like New York, London, Hong Kong, San Francisco, Dubai, Johannesburg, Tokyo, and Beijing to produce these reports. Farkas said that 360 video has worked out great for stories that can benefit from presence. “Some of these stories, you gotta be there.”

He also argued that the medium allows for more empathy than traditional video. “That’s what all journalists want to do — to leave a lasting impact,” Farkas said.

On Tuesday, CNN published a new 360 video story about the running of the bulls in Pamplona, Spain. In the coming days, the news network is going to use the medium to take viewers into an operating room to visit the separation of conjoined twins, as well as onto a glacier. “We are trying to give you access to places that are incredibly rare,” Farkas said.

CNN also recently launched a VR app on Google’s Daydream headset, and Farkas said that the network is looking to launch similar apps on other headsets as well. The CNNVR unit also has plans to experiment with augmented reality, and CNN plans to increasingly stream events live in 360.

Said Farkas: “If you pick the right event, live 360 has a really bright future.”


More Digital

  • Amazon

    Amazon Music’s Free Tier Is More Advertising Play Than Spotify Killer, Analysts Say

    When news began to spread last week that Amazon Music’s long-anticipated free streaming tier was imminent, headlines emerged about its threat to Spotify and Apple Music, with some stories saying that Spotify’s stock price dropped in response to the news. But not only was today’s launch of the free tier basically a soft one — [...]

  • Gay Chorus Deep South

    Why Airbnb Produced Documentary 'Gay Chorus Deep South,' Its First-Ever Film (EXCLUSIVE)

    The latest player to hit the film-festival circuit may be a bit unexpected: Airbnb, the travel-accommodations booking marketplace, developed, financed and produced documentary film “Gay Chorus Deep South,” set to premiere at the 2019 Tribeca Film Festival on April 29. It’s the company’s very first feature film. Directed by David Charles Rodrigues, “Gay Chorus Deep [...]

  • Amazon

    Amazon Music Launches Free Streaming Tier, Through Alexa Only (for Now)

    Amazon Music today basically soft-launched its free streaming tier, in which U.S. customers of its Alexa voice assistant will have access to top Amazon Music playlists and thousands of stations, at no cost. The limited access that the new free service provides — it’s only available through Alexa, and when the listener requests a song, [...]

  • Ben Silbermann, Evan Sharp. Pinterest co-founder

    Pinterest Shares Up Close to 29% on IPO Day

    Shares of the social pinning service Pinterest closed at $24.45 — 28.6% above their IPO price — on the company’s first day at the New York Stock Exchange Thursday as investors were looking to get in on the latest tech listing. Pinterest’s shares opened at $23.75, 25% above the IPO pricing of $19 per share, [...]

  • Netflix Logo

    Netflix to Open Production Hub in New York City Encompassing 100,000 Square Feet

    Netflix plans to open a new production and office facility in Manhattan — which will provide up to $100 million in investments to New York City and result in hundreds of new jobs, according to New York State Gov. Andrew M. Cuomo. Netflix’s new corporate offices in the Big Apple will take up 100,000 square [...]

  • MoviePass card

    MoviePass Has Lost Over 90% of Its Subscribers in Less Than a Year (Report)

    MoviePass users apparently hit the exits en masse after it scaled back the number of movies users could see each month: The flailing cinema-subscription provider has seen its subscriber rolls plunge from a peak of more than 3 million to just 225,000 in under a year, according to a new report. The numbers were reported [...]

  • The Nashville, Tenn. downtown area and

    Nashville City Council Sides With Songwriters Against Streamers’ CRB Appeal

    Nashville city leaders have sided against the streaming services Amazon, Spotify, Google and SiriusXM/Pandora in the appeal of the Copyright Royalty Board’s decision that would give songwriters a pay raise. The Nashville Metro Council adopted the resolution as part of its consent agenda earlier this week, although the move is “purely symbolic” and the streamers [...]

More From Our Brands

Access exclusive content