×
You will be redirected back to your article in seconds

Cameron Dallas to Romance Fans in Episode’s Interactive Story App

An animated version of Cameron Dallas is coming to Episode’s game-like story app in an all-new romance-murder mystery featuring the digital star.

Episode is launching “Cameron Dallas: Started With a Lie,” an original story in which fans of the 23-year-old social-media influencer — who has more than 35 million followers across platforms — pick an avatar to star opposite Dallas.

At the start of the interactive story, the player is in hot water with Cameron after lying “to the whole school” about dating him. Then, as Dallas put it, “we actually meet up, sparks fly, and the story starts unfolding.” Soon the player finds out that their mom got into a suspicious car accident — and together with Cameron, they must discover what really happened. As with previous Episode stories, the choices that users make affect the outcome.

“Cameron Dallas: Started With a Lie” is the latest celeb-driven story from Episode, published by San Francisco-based Pocket Gems. It has previously featured interactive stories with Demi Lovato, Hayes Grier, and the Dolan Twins. Episode also has created original stories based on teen-skewing movies, including “Pretty Little Liars,” “Pitch Perfect In Deep Treble,” “Mean Girls: Senior Year” and “Clueless: School’s Out.”

Since launching in 2014, the Episode app has generated more than 4 billion views across 85,000 stories. Dallas said a “large chunk” of his fans are already on Episode, and “I wanted to provide them with a totally novel type of content.”

“As an entrepreneur, I always keep an eye on new platforms like Episode,” Dallas said. “I know how successful this app has been and I’m excited to see how I can bring my personality and twist to this game and to see my fans’ reactions.”

“Cameron Dallas: Started With a Lie” has been in the works for about five months, according to Dallas, who provided voice-overs for the Episode story. That was “pretty tight turnaround but I wanted to get it out before the holidays,” he added.

Episode is free to download and play, while it offers in-app purchases for virtual items as well as “passes” to fast-forward through a story. Users also can purchase weekly, monthly or annual subscriptions for unlimited access.

Dallas was the subject of Netflix reality series “Chasing Cameron,” which follows him and his friends on global touring convention MAGCON. Among other projects, he also starred in Awesomeness Films’ “Expelled” and Fullscreen’s “The Outfield.” He is repped by WME and Brillstein Entertainment Partners.

Pocket Gems has raised $155 million from investors including China’s Tencent and Sequoia Capital.

More Digital

  • Alibaba Buys 8% Stake in Chinese

    Alibaba Buys 8% Stake in Chinese Video Platform Bilibili

    Alibaba has purchased an 8% stake in the Chinese online video platform Bilibili, the official Xinhua news agency reported. Bilibili is one of China’s top video streaming and entertainment platforms, with about 92 million monthly active users and 450 million page-views per day. Founded in 2009, it was listed on the NASDAQ last March. Alibaba’s [...]

  • Clevver-Logo

    Hearst Magazines Buys Clevver's Pop-Culture YouTube Channels After Defy's Demise

    Hearst Magazines has snapped up Clevver, a network of female-skewing lifestyle and pop-culture news YouTube channels that had been owned by now-defunct Defy Media. Clevver was left homeless after Defy’s sudden shutdown in November; its principals said at the time they were looking for a new home. Hearst Magazines sees a digital fit with Clevver’s [...]

  • "Brother" -- Episode 201-- Pictured (l-r):

    CBS Interactive's Marc DeBevoise on Streaming Boom, Content Strategy, and Apple

    Not everyone wants or needs to be Netflix to succeed in the streaming space. And not everyone sees Apple’s enigmatic new service as a threat. Even as rival streaming services offer gobs of content, CBS Interactive’s president and COO Marc DeBevoise sees the company’s targeted original programming strategy continuing to attract viewers to its All [...]

  • Rhett-Link-Good-Mythical-Morning

    Rhett & Link's Mythical Entertainment in Talks to Acquire Smosh (EXCLUSIVE)

    Smosh, the YouTube comedy brand left stranded after parent company Defy Media went belly-up, may be about to get a new business partner. Mythical Entertainment, the entertainment company founded by top YouTube comedy duo Rhett & Link, has been in talks about acquiring the Smosh brand, sources told Variety. Multiple potential buyers came forward to [...]

  • Pokemon Go

    Proposed 'Pokémon Go' Lawsuit Settlement May Remove Poké Stops, Gyms

    A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]

  • Skyline of Doha at night with

    Qatar's beIN Rallies Support From U.S. Companies Against Pirate Broadcaster beoutQ

    Qatari powerhouse beIN Media Group has rallied support from American sports and entertainment entities, including Discovery and Fox, behind its request that the U.S. government place Saudi Arabia on its watch list of top intellectual property offenders. The Doha-based broadcaster, a state-owned spinoff of Al Jazeera news network, accuses the Saudi government of harboring pirate broadcaster [...]

More From Our Brands

Access exclusive content