×
You will be redirected back to your article in seconds

‘Fairly OddParents’ Creator Butch Hartman Developing Three Series With Startup Pocket.watch

Butch Hartman, creator of Nickelodeon shows including “Fairly OddParents,” “Danny Phantom,” “T.U.F.F. Puppy” and “Bunsen Is a Beast,” is teaming up again with former Nick president Albie Hecht on three new animated series.

The series are in development at Pocket.watch, the kids’ multiplatform media startup for which Hecht serves as chief content officer. Of the three shows, one is based on an original idea by Hartman; one is based on an original idea from Pocket.watch’s existing development slate; and the third will feature the kids from HobbyKidsTV, the YouTube family of channels which signed on as the startup’s first creator partner.

In “HobbyKids Adventures,” cartoon versions of the channel’s kids — HobbyPig, HobbyFrog and HobbyBear (and his alter ego, HobbyHuge) — will go on different adventures, able to transport anywhere in their time-traveling Giant Egg. That’s a nod to the YouTube channel’s signature “giant surprise eggs,” which the kids open to find toys and other stuff.

Under his non-exclusive, three-year deal with Pocket.watch, Hartman also is being named senior creative consultant. In that role, he’ll provide creative input for the startup’s digital channels, creator partnerships and premium content. Pocket.watch’s target audience is kids 2-11.

“In my long-spanning animation career, I’ve been able to bring so many different stories to life, and I can’t wait to be able to do the same for ‘HobbyKids Adventures,’” said Hartman. “What Pocket.watch is creating is a true testament to what entertainment kids love today, and I am thrilled to be a part of it.”

Hecht called Hartman “a creative force” who has “an uncanny ability to develop worlds that make kids stop, take notice and laugh out loud.” Added Chris M. Williams, founder and CEO of Pocket.watch, “Butch’s passion for creating content across all platforms that resonates with kids is palpable.”

Williams, formerly chief audience officer at Maker Studios and ex-GM of Disney Online Originals, founded Pocket.watch in March 2017. In addition to Hecht, the management team includes chief strategy officer Jon Moonves and David B. Williams, previously with Maker Studios and Endemol Beyond USA.

The company’s investors include Allen DeBevoise’s Third Wave Digital; UTA; CBS chairman and CEO Leslie Moonves; film producer Jon Landau; Robert Downey Jr.’s Downey Ventures; Chris Jacquemin, head of digital media at WME; and Defy Media CEO Matt Diamond.

More TV

  • Shefali Shah in Delhi Crime

    'Delhi Crime’ Wins big at Asian Academy Creative Awards

    Richie Mehta’s harrowing Netflix series “Delhi Crime” was the big winner at the 2nd annual Asian Academy Creative Awards in Singapore on Friday. Representing the show, lead actress Shefali Shah was rushed off her feet as she repeatedly had to return to the stage. “Delhi Crime” earned her best actress in a leading role, best [...]

  • KARNAWAL

    ‘Karnawal,’ ‘Restless,’ ‘Summer White,’ ‘Firsts’ Win Big at Ventana Sur

    BUENOS AIRES  — With Ventana Sur now firing on multiple cylinders, featuring pix-in post or project competitions for not only art films but also genre pics and animation – two sectors embraced by young creators in Latin America – “Karnawal,” “Restless,” “Summer White” and  “Firsts” proved big winners among Ventana Sur’s arthouse and animation competitions, [...]

  • Robert Walker Jr.

    'Star Trek' Actor Robert Walker Jr. Dies at 79

    Robert Walker Jr., son of actors Robert Walker and Jennifer Jones, died Thursday, his family confirmed to the official website for the television show “Star Trek.” He was 79. Walker Jr. is best remembered for playing the titular Charlie Evans in the “Star Trek” episode “Charlie X” from the show’s first season in 1966. His [...]

  • Los Angeles Lakers' LeBron James, right,

    TV Ratings: Why Is the NBA Shooting Air Balls?

    The NBA’s TV ratings so far this season have been far from all-star level. Viewership across ESPN, TNT and NBA TV is down 15% year-to-year overall, according to Nielsen figures. TNT’s coverage is averaging 1.3 million viewers through 14 telecasts, down 21% versus last year’s comparable coverage, while on ESPN the picture isn’t much prettier. The [...]

  • Claire Danes, Homeland

    TV News Roundup: Showtime Releases 'Homeland' Final Season Trailer

    In today’s TV news roundup, Showtime drops the trailer for the final season of “Homeland,” and National Geographic reveals the first look at Cynthia Erivo as Aretha Franklin in “Genius: Aretha.” FIRST LOOKS Showtime released the trailer for the final season of “Homeland,“ premiering Feb. 9. The eighth and final season, starring Claire Danes and [...]

More From Our Brands

Access exclusive content