The trio were previously affiliated with other networks: Erakat was with Studio71; Baker was with Disney’s Maker Studios; and H3H3 had a relationship with Complex. Others in BBTV’s network include Major Lazer, Tanner Fox, Fernanfloo (Luis Fernando Flores), Brandon Rogers, 21 Savage (Shayaa Bin Abraham-Joseph), and Davey Wavey.
BroadbandTV plans to develop a range of new business and distribution opportunities for each of the newly signed creators, including ad-supported video platforms, subscription-streaming services, apps, and merchandise.
“We are thrilled to be partnering with some of the top digital content producers in our space as we continue to advance digital entertainment while catering great content for millennial audiences,” Ali Adab, BBTV’s VP of content and partnerships, said in a statement.
Erakat’s FouseyTube channel on YouTube (with 10.2 million subscribers) primarily consists of parodies, comedy sketches, pranks and vlogs. The Palestinian-American entertainer has a combined audience across YouTube, Facebook, Instagram and Twitter of over 20 million. Erakat took home the entertainer of the year trophy at the 2016 Streamy Awards. He’s also appeared in Tyler Perry’s “Boo! A Madea Halloween” and the sequel, which premiered last week.
Bart Baker is best known for his parody videos of notable songs of artists including Katy Perry, Miley Cyrus, and Taylor Swift. He has a combined following of 17.8 million across YouTube, Instagram, Twitter, Facebook and Musical.ly.
Ethan and Hila Klein, the Israeli-American comedy duo known as H3H3 Productions, produce comedy bits and vlogs lampooning internet culture. They have a combined audience of 8 million users across YouTube, Instagram, Twitter and Facebook. H3H3 recently prevailed in a copyright-infringement lawsuit filed last year by Matt “Bold Guy” Hosseinzadeh over their video mocking his “parkour girl” clip, with a U.S. District Court judge ruling in August that H3H3’s video constituted fair use.
BBTV’s content holdings include kids’ content brand HooplaKidz; hip-hop and electronic music destinations Opposition and WIMSIC; and gamer community TGN.
BroadbandTV is majority-owned by European entertainment conglomerate RTL Group, which earlier this year said it was exploring strategic alternatives for its stake in BBTV, including a possible sale or IPO. The company is headed by CEO Shahrzad Rafati, who founded BBTV in 2005.
Pictured above (l. to r.): Yousef Erakat, Bart Baker, H3H3 Productions’ Ethan and Hila Klein