×
You will be redirected back to your article in seconds

Turner, Warner Bros. to Launch Boomerang Cartoon Streaming-Subscription Service for $5 Monthly

SVOD service will be exclusive home to new episodes of "Scooby-Doo," "Looney Tunes" and "Tom & Jerry"

Bugs Bunny, Scooby-Doo, the Flintstones and other cartoon favorites will play a starring role in a new subscription-video service version of Boomerang, from Time Warner’s Turner and Warner Bros.

The Boomerang internet-video service — which will not carry any ads — will launch sometime in the spring of 2017, priced starting at $4.99 per month. It marks the first time the two companies have offered the WB-owned animation library of 5,000-plus titles from Hanna-Barbera, Looney Tunes and MGM on a streaming platform. New and classic shows on the service will include “Bugs Bunny,” “Scooby-Doo,” “Tom & Jerry,” “The Jetsons” and “The Flintstones,” with content rotated weekly.

The Netflix-style subscription video-on-demand service is an extension of the linear Boomerang TV channel, which Turner distributes to some 144 million households worldwide and includes many of the same titles. The TV channel isn’t going away, and Turner is positioning the SVOD service as complementary to the product it sells to pay-TV providers — as a way for Time Warner to create new revenue streams from its divisions’ intellectual-property portfolios.

But Turner may irritate fans of the Boomerang TV channel by making the SVOD service the exclusive home for new episodes of three popular series: “Scooby-Doo,” “Looney Tunes” and “Tom & Jerry.” In addition, the Boomerang subscription service will host exclusive original series; the first of those are Warner Bros. Animation’s “Dorothy and the Wizard Of Oz,” a new spin on the classic L. Frank Baum tale, and “Wacky Races,” a reboot of Hanna-Barbera’s late-’60s slapstick-y road-rally series.

It’s the second SVOD service from Turner, which last fall launched the Turner Classic Movie-managed FilmStruck stocked with classic, foreign and indie movies, including titles from the Criterion Collection. Warner Bros., meanwhile, a year ago acquired DramaFever, which will power the Boomerang internet-video service and also handle customer service.

When WB bought DramaFever last year, the studio wasn’t buying the asset simply to get into its core business of streaming Korean TV shows. Rather, it was more about obtaining the underlying infrastructure that delivered those shows in order to create more over-the-top services. Boomerang likely will be followed by a string of additional OTT offerings to come from Warner Bros. Digital Networks, which also oversees Machinima, Warner Instant Archive, Blue Ribbon Content and the digital aspects of the studio’s partnerships with Ellen DeGeneres and LeBron James.

“We are bringing the best new and classic characters to kids, families and animation fans so they can now watch their favorites anywhere, anytime on any screen,” said Craig Hunegs, president of business and strategy for Warner Bros. Television Group who also heads Warner Bros. Digital Networks.

The Boomerang SVOD service will be available only in the U.S. At launch, it will be accessible on the web and via iOS and Android devices for $4.99 per month (with a seven-day free trial) or $39.99 annually (with a 30-day free trial). Turner expects to expand later to more platforms, including Roku, Apple TV and Amazon Fire TV.

Features set to roll out in the months following launch will include family-based profiles, personalized recommendations, download-to-go for offline viewing, Spanish audio, and interactive features. Turner and Warner Bros. said they’ll also explore additional distribution deals for Boomerang SVOD with a range of partners.

“Boomerang is a beloved brand that has always had multi-generational appeal and some of the greatest animated shows ever created,” Christina Miller, president of Turner’s Cartoon Network, Boomerang and Adult Swim, said in a statement. “Our ongoing partnership with Warner Bros. around this new premium service continues our strategy of making sure our fans are engaged with fresh and fun content whenever and wherever they want it.”

More info on the Boomerang SVOD service is available at Boomerang.com, where users can sign up to be notified of updates.

Andrew Wallenstein contributed to this report.

More Digital

  • Nick Eh 30, StoneMountain64

    CAA Signs Gaming Influencers Nick Eh 30, StoneMountain64

    CAA has signed two popular live-streaming battle royale gamers — Nicholas Amyoony, better known as Nick Eh 30, and David Steinberg, aka StoneMountain64 — for representation. CAA said it will work to create opportunities for Nick Eh 30 (above left) and StoneMountain64 (above right) in all areas, including TV, motion pictures, touring, digital distribution and [...]

  • Amazon Adds NBA League Pass to

    Amazon Adds NBA League Pass Live-Streaming Games to Prime Video Channels

    Amazon is bringing pro hoops action to Prime Video Channels: The ecommerce giant now offers NBA League Pass as part of its lineup of 150-plus subscription options for Prime members in the U.S. It’s the first U.S. live-sports subscription service on Prime Video Channels. Prime members can subscribe to NBA League Pass via Prime Video [...]

  • Fifty Shades of Grey

    International Piracy Ring Stole Over 25,000 Movie and TV Digital Files, U.S. Feds Say

    A five-member international hacking crime ring stole more than 25,000 files for Hollywood movies and TV shows and illegally offered hundreds of them for sale online, according to U.S. law enforcement officials. A federal grand jury in L.A. on Wednesday (Dec. 12) indicted five men, identified as residing in the U.K., India, Dubai and Malaysia, [...]

  • Phil Schiller, Apple's senior vice president

    Apple to Update iPhones in China to Avoid Sales Ban

    Apple is pushing out a software update to iPhones in China to address a recent court order obtained by Qualcomm that banned the sale of certain iPhone models in the country. The update will allow the company to continue selling its phones in China, company representatives told Reuters Friday morning. The Fuzhou Intermediate People’s Court [...]

  • Kevin Reilly Variety Cover

    Kevin Reilly Named Content Chief for WarnerMedia Streaming Service

    Kevin Reilly — a veteran television exec who has led programming at NBC, FX, Fox, and most recently Turner Broadcasting — has been tapped to head content strategy for the still-nascent streaming service that WarnerMedia plans to launch next year. Reilly, who has led programming at Turner brands TNT and TBS since 2015, will serve [...]

  • Apple Culver City

    Apple Expects to Have Over 1,000 Employees in Culver City by 2022

    Apple announced plans to boost its L.A. presence, saying it expects to have more than 1,000 employees in Culver City, Calif., over the next three years, including its growing entertainment team. The move is part of the tech giant’s broader initiative to create 20,000 jobs in the U.S. by 2023 and includes a new $1 [...]

More From Our Brands

Access exclusive content