×
You will be redirected back to your article in seconds

BBC.com Joins New York’s NewFronts After BuzzFeed, Fullscreen and Yahoo Bail Out

A month ahead of the 2017 Digital Content NewFronts in New York, the lineup of presenting companies keeps getting rejiggered — as several big players have pulled out of the two-week ad-pitch series in favor of spending their marketing bucks differently.

BuzzFeed and Fullscreen Media have canceled their planned dog-and-pony sessions at the NewFronts this year, after Yahoo earlier this month backed out of the event in favor of a targeted multi-city tour for advertisers. Twitter took over Yahoo’s May 1 slot from 6-9 p.m.

The moves have opened up space for other entrants. That includes BBC.com, the British broadcaster’s international news website, which will be hosting a breakfast and ad-sales presentation for the first time ever at the sixth annual NewFronts on Monday, May 8, from 9-11 a.m. in New York. The BBC’s slot was previously occupied by AwesomenessTV, which has moved to the prime first-day spot previously reserved for BuzzFeed (May 1 from 12-2 p.m.)

BuzzFeed, which has participated in the NewFronts for the past three years, says the decision to exit the NewFronts was not motivated by cost. Rather, the company wants to provide a more in-depth, hands-on look at its marketing tools and content for brand execs and ad buyers — instead of putting on a two-hour stage show. “We are planning something different this year,” said a BuzzFeed rep, adding that details of its marketing event will be forthcoming.

Fullscreen GM Pete Stein says the company will share recently completed original audience research with brand partners “in a series of productive, intimate dinner events.”

“NewFronts has been a success for us in the past,” Stein wrote in a blog post explaining the move. “But as social video continues its relentless growth in demand from both consumers and advertisers, brands are moving away from leading with interruptive advertising, to adding value to the story – and Fullscreen wants to talk about it with them.”

Meanwhile, other recent additions to the 2017 NewFronts schedule include MediaLink, which is hosting a 7:30-9 a.m. breakfast May 1; Astronauts Wanted, the joint venture of Judy McGrath and Sony Music Entertainment (May 10); and Uproxx Media (May 11).

Currently, at the 2017 NewFronts, which run May 1-12, a total of 35 companies and organizations are scheduled to present. Those include Hulu, YouTube, AOL, AwesomenessTV, Bloomberg Media, Defy Media, DigitasLBi, Disney Media-Maker Studios, Group Nine Media, Hearst Digital Media, the New York Times, Popsugar, Time Inc., Turner, Vice Media, and Warner Bros.

The NewFronts, founded in 2012, are managed by the Interactive Advertising Bureau digital-advertising trade group.

More Digital

  • The Frontier

    Conecta Fiction: Project Pitches Prizes Passed Out in Pamplona

    On Wednesday evening the Spanish city of Pamplona was overrun, not by bulls, but by hopeful TV creators who had spent the early week pitching their projects at Conecta Fiction, and who anxiously waited to find out the titles which would take home silverware. Meanwhile, “Monzón,” a Disney-Pampa-Incaa production portraying the tragic violence of Argentine [...]

  • YouTube logo

    Why Splitting Up YouTube Is a Terrible Idea

    Facing mounting pressure over failures to protect children from inappropriate content, Google is reportedly considering a number of changes to its video sharing site YouTube. The Wall Street Journal reported Wednesday that one of the ideas circulated internally was to effectively split up YouTube, and spin out all children’s content into the existing YouTube Kids [...]

  • Niantic's Harry Potter: Wizards Unite Game

    ‘Harry Potter: Wizards Unite’ to Launch This Week

    “Pokemon Go” maker Niantic is getting ready to launch its next big game: “Harry Potter: Wizards Unite” is set to launch in June 21, the company revealed in a tweet this week. The worldwide launch of Harry Potter: Wizards Unite begins this Friday, June 21! Keep your eyes peeled and wand ready for more information [...]

  • google podcast creator program

    Google, PRX Unveil Second Slate of Their Podcasts Creator Program (EXCLUSIVE)

    Roughly a year after first unveiling its podcasts creator program, Google is renewing its commitment to train budding podcasters. Together with public radio and podcast distributor PRX, Google has chosen 6 podcasters from around the world to participate in the next round of the creator program. The podcasts included in the second cohort are “37 [...]

  • Camila Cabello

    Camila Cabello Reveals Podcast Obsessions, Teases New Album at Cannes Lions

    Camila Cabello was the featured speaker at a Tuesday afternoon panel at Cannes Lions, the annual gathering of marketing, design and entertainment professionals in the south of France. Joined by Spotify chief content officer Dawn Ostroff, the talk, moderated by Variety editor Shirley Halperin, was centered around the theme of the golden age of sound [...]

  • Meg Whitman and Jeffrey Katzenberg

    Quibi Has Already Booked $100 Million in Ad Sales, Jeffrey Katzenberg and Meg Whitman Say

    Quibi, the ambitious short-form video venture from Jeffrey Katzenberg and CEO Meg Whitman, has sold $100 million in upfront ad inventory with six advertisers ahead of its April 2020 debut. Advertisers that have committed ad spending to Quibi include Google, Procter & Gamble, PepsiCo, Walmart, Progressive and AB InBev, according to the company. The $100 [...]

  • China's iQIYI Signs Content, Channel Pact

    China's iQIYI Signs Content, Channel Pact With Malaysia's Astro

    Astro Malaysia, Malaysia’s leading pay-TV operator, has struck a strategic agreement with Chinese streaming platform iQIYI. Astro obtains the exclusive rights to deliver iQIYI content on TV, on-demand and via OTT in Malaysia. It will launch the first iQIYI-branded channel comprising iQIYI’s extensive slate of original content from drama to variety shows and movies. Astro [...]

More From Our Brands

Access exclusive content