Barstool Sports is taking over channel 93 on SiriusXM beginning Jan. 15, 2018. The 24-hour channel will exclusively air Barstool content, bringing the website’s notorious satire and commentary to subscribers on satellite radio and the SiriusXM app nationwide.
The launch comes one year after SiriusXM brought Barstool on board for “Barstool Radio,” a daily two-hour radio show that premiered in January 2017 and airs 12-2 p.m. ET on channel 93. A SiriusXM rep confirmed the deal with Barstool for the full-time channel but didn’t offer additional comment. Last December, in announcing the original deal, the satellite-radio operator called out Barstool Sport’s “unfiltered and irreverent take on all things sports, pop culture and men’s lifestyle.”
Barstool’s expanded deal with SiriusXM comes after an abrupt about-face by ESPN, which last month pulled the plug on the “Barstool Van Sports” late-night talk show on ESPN2 after a single episode. “I erred in assuming we could distance our efforts from the Barstool site and its content,” ESPN president John Skipper said in a statement. Barstool Sports staffers have been criticized for, among other things, sexist rants and personal attacks on sports personalities. Prior to the show’s cancellation, ESPN reporter Sam Ponder on Twitter cited Barstool’s tirades about her; in a 2014 podcast, Barstool president Dave Portnoy had called her “a f—ing slut” and suggested she “sex it up and be slutty” on-air.
SiriusXM’s channel 93 is currently home to SiriusXM Rush, which in addition to the “Barstool Radio” program includes talk shows on mixed-martial arts, pro wrestling and boxing.
The Barstool Radio channel will continue to air the existing daily “Barstool Radio” show, hosted by Portnoy and personalities Kevin “KFC” Clancy and Caleb Pressley. In addition, the lineup will include a rotation of Barstool’s most popular standing podcasts as well as new shows from ex-NFL player Pat McAfee, former MLB pitcher Dallas Braden and Julie Stewart-Binks, previously an ESPN and Fox Sports reporter who joined Barstool in September.
“We went from one show to an entire channel in one year,” Portnoy, who calls himself “El Presidente,” said in a statement. “It’s further validation that there is insatiable demand for unique Barstool content. Having our own 24/7 channel will be a great way to continue to grow our brand and strengthen our grip on the 18-40 year old demographic.”
Alluding to ESPN’s cancellation of “Barstool Van Sports,” Portnoy in a video posted Monday about the SiriusXM deal said, “Everyone’s taking shots at the crown lately, being like, ‘Is this the end of Barstool?’…. No, no, no. No, no no. This is just the beginning… You think we’re going down? We’re growing.”
The Barstool Radio channel will be available on the SiriusXM Select or internet-streaming packages (both $15.99 monthly) and the SiriusXM All Access package ($19.99 monthly). New York-based Barstool, founded in 2003 as a free newspaper, is majority-owned by the Chernin Group.
As of Sept. 30, SiriusXM had 27 million paying subscribers and 5.2 million paid-promotion subs. The company is 69% owned by John Malone’s Liberty Media.