×

Awesomeness Unveils Netflix Movie Deal, Series Renewals and News Division

Awesomeness — the digital media company formerly known as AwesomenessTV — announced a movie deal with Netflix, as well as five series renewals and plans to launch a Awesomeness News, a new Gen Z-targeted news brand.

The goal of the pitch: to position Awesomeness as focused like no other media company on Generation Z, loosely defined as comprising those born around 2000. The programming slate and initiatives were announced Monday at Awesomeness’s Digital Content NewFronts presentation, held at the Samsung 837 event venue in Manhattan’s meatpacking district.

The company’s Awesomeness Films unit will release its Netflix original film “You Get Me” (pictured above) on Friday, June 16. The movie — billed as a teen version of “Fatal Attraction”— stars Bella Thorne (“Famous in Love”), Halston Sage (“Before I Fall”), Taylor John Smith (“American Crime”), Anna Akana (“Miss 2059”), and Nash Grier (“The Outfield”).

The Netflix original movie follows Tyler (Smith), a high-school student who is crazy in love with his perfect girlfriend Ali (Sage). When a fight sends him spiraling, he lands in the arms of sexy out-of-towner Holly (Thorne) who shows him a night he won’t forget.

The AwesomenessTV division announced new seasons of “Freakish” on Hulu, “Foursome” on YouTube Red, “Guidance” and “t@gged” on Verizon’s Go90 and “The Commute” on AwesomenessTV.

In addition, Awesomeness outlined plans to launch Awesomeness News, which will deliver content focused on “socially conscious” issues, such as politics, the environment and social justice, through a lens for Gen Z viewers. Awesomeness News will be available on all AwesomenessTV platforms.

“Our new and returning slate of programming — across all the platforms [Gen Z audiences] use — reflects the unique, evolving relationship that Awesomeness has with Gen Z,” said Awesomeness president Brett Bouttier, who took over running the company after co-founder Brian Robbins announced earlier this year that he was leaving the company.

In the pitch to marketers and ad buyers, Bouttier was joined on stage by Awesomeness-affiliated talent including digital influencer Liza Koshy, star of “Freakish”; Claudia Sulewski, star of “t@gged” and “The Commute”; and Hannah Macpherson, creator of “t@gged.” In addition, the event featured presentations by Awesomeness’s chief business officer, Kelly Day; head of partnerships Paul Kelly; and Carrie Franklin, newly announced as head of the millennial-mom-targeted Awestruck network.

Franklin, who joined Awesomeness from ABC Digital Studios, announced that Awestruck has signed singer-actress-author Kelly Rowland to the network. The company launched Rowland’s YouTube channel on Monday, which will showcase her life as a working woman and mom to 2-year-old Titan. The Awestruck talent roster also includes Zoe Saldana, Molly Sims, Mario Lopez, GloZell Green, Kandee Johnson, and Nicole “Snooki” Polizzi and Jennifer “JWOWW” Farley (of “Jersey Shore” fame).

Day touted the growth of the company’s DreamWorksTV YouTube channel, which has 2.8 million subscribers and 1.7 billion lifetime views. The channel features more than 2,500 episodes of original series such as “Life Hacks for Kids” and “Songs That Stick.” So far in 2017, DreamWorksTV added 500,000 subs, according to the company.

Awesomeness is majority-owned by Comcast (through its acquisition of DreamWorks Animation), with minority stakes held by Verizon and Hearst.

Also at the event — which lasted less than an hour — Awesomeness announced an expansive branded-content deal with retailer Hollister Co. The companies are launching an original series, “This Is Summer,” on May 20 on AwesomenessTV’s YouTube channel. The show follows a group of high schoolers in San Francisco as they navigate some of the most important and adventurous times of their lives. Awesomeness and Hollister also will release songs and music videos inspired by the series, featuring performance by Awesomeness talent and cast. The soundtrack from “This Is Summer” will be available to stream on Spotify and will play in Hollister stores later this year.

In addition, the company announced the release of a new report, “Gen Z: The Audience You Can’t Ignore,” produced in collaboration with Trendera. The study focuses on the digital-native generation and how they’re posted to reshape the use of technology and change social norms.

More Digital

  • Google Stadia is a Net Neutrality

    Google Stadia is a Net Neutrality Nightmare

    At the Game Developers Conference (GDC) this year, Google announced that it has taken up the long and ever-lengthening dream of the video game streaming service. Meant to replace the hefty, pricey, altogether confounding experience of buying and using various gaming hardware, Google Stadia will run video games on Google’s own hardware in a server [...]

  • crunchyroll logo

    Crunchyroll Raises Subscription Price to $7.99

    AT&T-owned anime subscription video service Crunchyroll is raising its monthly subscription price from $6.95 to $7.99 a month, it announced in an email to members Friday. It’s the service’s first price increase ever, according to a spokesperson. The new pricing will go into effect on May 1 for new subscribers, while existing members will see [...]

  • StyleHaul

    StyleHaul Shuts Down U.S. Operations, Lays Off About 65 Employees

    The axe is falling on StyleHaul: The fashion, beauty and lifestyle digital media and marketing company owned by RTL Group is shuttering U.S. operations, resulting the layoff of around 65 employees. StyleHaul offices in L.A., with about 55 employees, and in New York City, with around 10 staffers, are closing. RTL said StyleHaul’s U.K. operations, [...]

  • Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown, a leading platform for letting music fans know about upcoming concerts by their favorite artists, has acquired Hypebot, a news site publishing stories about the music industry and technology, and its sister site MusicThinkTank. “I’m proud to share that Hypebot and MusicThinkTank have been acquired by Bandsintown,” wrote Bruce Houghton, the founder of the [...]

  • Vertigo Games Believes ‘Location-Based Virtual Reality’

    Vertigo Games Believes ‘Location-Based Virtual Reality’ Is Future of VR

    As virtual reality becomes more and more available, many developers are looking for new frontiers to expand the experiences offered by the tech. For Netherlands-based Vertigo Games, that next frontier is what they call “location-based virtual reality.” It’s essentially high-quality VR experiences where players aren’t tethered to a PC or even to the confines of [...]

  • GDC 2019: Google's Play For Gaming

    GDC 2019: Google's Play for Gaming Ubiquity, Rise of Ray Tracing, Store Wars

    The Game Developers Conference finished up Friday evening, wrapping one of the most exciting GDCs in recent memory with Google’s splashy entrance into AAA video gaming, the emergence of real-time ray tracing as a compelling technology for film, TV, and games, and the growing war between two global estore powerhouses: Valve’s Steam and the Epic [...]

More From Our Brands

Access exclusive content