You will be redirected back to your article in seconds

Apple to Hold Developer Conference on June 5, May Preview Apple TV Software

Apple is going to hold its annual Worldwide Developer Conference (WWDC) from June 5th to June 9th this year. WWDC is being used by Apple to introduce new software features to developers, and the company is also regularly previewing the latest versions of iOS, OSX and its other software platforms at the event.

WWDC typically doesn’t feature any hardware announcements; Apple tends to introduce the next version of the iPhone and other hardware at a separate press event in September. But new versions of its software occasionally reveal some hints at what’s in store for the company’s next-generation hardware, and how Apple is going to position its products in the market.

That’s especially true this time around for Apple TV. Apple is expected to introduce a new version of the streaming device that’s capable of playing 4K content at some point this year. But the company could also use WWDC to show us how it aims to catch up with competitors like Roku and Amazon, which have been gaining market share at the expense of Apple’s streaming box.

Bloomberg reported Thursday that Apple discarded a number of ideas before shipping the latest version of Apple TV, including previously-reported efforts to turn the streaming device into a full-blown replacement for traditional cable boxes.

Apple also looked into shipping the current Apple TV with 4K capabilities, according to Bloomberg, but eventually decided against it because it wanted to preserve its profit margins — a decision that may have hurt the device’s sales. Amazon’s Fire TV, which retails for $60 less than Apple TV, does support 4K video playback.

With WWDC, Apple is also taking a cue in other matters from some of its competitors: The company will hold its developer conference in San Jose, California, after inviting developers and journalists to San Francisco in recent years. Google moved its own developer conference from San Francisco to Mountain View last year, and Facebook is also relocating f8 from San Francisco to San Jose this year.

More Digital

  • How Netflix Uses Technology: A Look

    How Netflix Wants to Take on Its Competition in 2019 and Beyond

    “They’re going to do some great shows. I’m going to be envious.” Netflix CEO Reed Hastings practiced humility when he was asked about new competitors like Disney’s and Apple’s upcoming streaming services this week. “These are amazing, large, well-funded companies with very significant efforts,” he said. “But you do your best job when you have [...]

  • AVOD streaming video OTT users -

    Comcast Unveils 'Flex,' a Streaming Service for Internet Customers

    Comcast said it would unveil “Flex,” a hub for its Internet-only customers that allows them to stream and purchase shows and movies, the latest effort by a traditional cable provider to latch on to customers who are migrating to broadband services, The Philadelphia cable giant will also make free, ad-supported services available via the service, [...]

  • splice

    Splice Raises $57.5 Million in Latest Funding Round

    Splice, a favorite of music creators that allows access to a library of three million rights-cleared sounds, announced today that the company closed a Series C funding round at $57.5 million. That brings Splice’s total amount raised to roughly $102 million since its launch in 2013. It raised a Series B in November of 2017. [...]

  • Facebook's 'Red Table Talk' Garners Daytime

    Facebook's 'Red Table Talk' Garners Daytime Emmy Nomination

    Facebook is now in the awards hunt: Its popular original series “Red Table Talk” hosted by Jada Pinkett Smith was nominated for a 2019 Daytime Emmy. It appears to be the first-ever Daytime Emmy Awards nomination for a Facebook-funded show, although a company rep was unable to confirm that. “Red Table Talk” is nominated in [...]

  • MLB-TV

    MLB.TV Joins Lineup on Amazon's Prime Video Channels

    Amazon has launched MLB.TV on Prime Video Channels for Prime members in the U.S., just in time for the start of Major League Baseball’s 2019 regular season start next week. The MLB.TV package provides regular-season out-of-market baseball games, both live and on-demand. Prime members in the U.S. can subscribe to MLB.TV for $24.99 per month, [...]

  • Tencent Music Shares Drop Despite Solid

    Tencent Music Shares Drop Despite Solid First Earnings Report

    Proving that good is not always good enough, Tencent Music Entertainment shares fell 9 percent after the Chinese company released its 2018 earnings, wiping out $2.7 billion in market capitalization of what is arguably the biggest audio music service in the world. Chalk it up to big expectations and a short track record: Wednesday’s earnings [...]

  • PewDiePie - YouTube

    PewDiePie vs. T-Series: YouTube Channels Keep Battling for No. 1 Spot

    UPDATED, 3/21: The back-and-forth competition for YouTube’s No. 1 spot continues. T-Series on Thursday again pulled ahead of YouTube’s PewDiePie as the No. 1 most-subscribed channel on the platform — but again the vlogger-gamer-comedian fans’ rallied behind him to retake the position. In a months-long symbolic running battle for the title, PewDiePie and his fans have [...]

More From Our Brands

Access exclusive content