×
You will be redirected back to your article in seconds

Apple Will Win Oscar Within Five Years, Analyst Predicts

And the winner is…Apple!?

That’s the long-term Oscar prediction from Gene Munster, a Wall Street analyst-turned-venture capitalist famous–or maybe infamous–for his great expectations for the tech giant.

Munster not only envisions Apple collecting a statuette or two in not-so-distant future, but massive spending on original content on par with what Amazon and Netflix are already committing.

“We think Apple will win an Oscar in the next five years,” Munster wrote Friday on a research note issued by his company, Loup Ventures. “That’s how long it will take for Apple to scale its original content spend from less than $200 million today to $5-7 billion.”

Munster explains that the rationale for Apple to get into the movie business is the need for exclusive original content to drive user engagement within its broader ecosystem and increase revenues to its business’s Services division, which contains iTunes and Apple Music.

He cited the breakthrough Amazon enjoyed on the Oscar front last year with multiple nominations for “Manchester By the Sea,” including key categories like Best Picture. Netflix has also scored nominations for its original documentaries. Both companies are already spending in the $5-7 billion range.

Apple is already dipping a toe in the original content business, having recently unveiled plans to launch two unscripted series on Apple Music, “Planet of the Apps” and “Carpool Karaoke.” But Apple content czar Eddy Cue has signaled that there isn’t yet any more ambitious plans in place to go deeper into the content business.

But it’s worth noting that Munster isn’t exactly Nostradamus when it comes to Apple predictions. While still an analyst at Piper Jaffray, he was notorious for repeatedly prophesying that Apple would manufacture its own line of TV sets, a forecast that has yet to come to pass. More recently, he predicted Apple would start making augmented reality headsets, which the company hasn’t announced any plans to start on anytime soon.

More Film

  • Corey Stoll Brian dArcy James

    'West Side Story' Remake Adds Corey Stoll, Brian d'Arcy James as Cops

    Steven Spielberg has cast Corey Stoll and Brian d’Arcy James as police officers in his movie adaptation of “West Side Story.” Stoll will take on the role of Lieutenant Schrank, the New York City detective charged with quelling civic unrest in his racially-torn precinct. James will play Sergeant Krupke, a veteran cop whose beat includes [...]

  • Alexander Dinelaris

    'Jekyll and Hyde' Movie in the Works Based on Broadway Musical

    The Broadway musical “Jekyll and Hyde” is getting the movie treatment from Academy Award winner Alexander Dinelaris. Dinelaris, who is writing and producing the adaptation, won an Oscar for the “Birdman” script and was a co-producer on “The Revenant.” He is producing “Jekyll and Hyde” as the first project under his New York-based development company, [...]

  • Will Smith Bright - Japan premiere

    Three Six Zero Acquires Will Smith and Miguel Melendez's Westbrook Entertainment

    International entertainment and music management company Three Six Zero has acquired Westbrook Entertainment, the talent management company which represents Will Smith, Jada Pinkett Smith, Jaden Smith, Willow Smith, Kenna and Crespo. “Bringing Miguel, his clients and his management team to Three Six Zero is an exciting next step on our journey to expand our entertainment [...]

  • Chris Cooper

    Chris Cooper Joins, Focus Features Boards Jon Stewart's Political Comedy 'Irresistible'

    Focus Features is partnering with Plan B Entertainment to produce and distribute Jon Stewart’s political comedy “Irresistible,” with Chris Cooper joining stars Steve Carell and Rose Byrne. Variety first reported in October that Stewart and Carell had boarded the project, with Stewart directing and producing with Plan B. Stewart has kept a low profile since [...]

  • Woody and Buzz Lightyear Hit the

    'Toy Story 4': Woody and Buzz Lightyear Hit the Road in New Trailer

    Woody, Buzz Lightyear, Bo Peep, and a strange new toy named Forky have returned in the new trailer for “Toy Story 4” that sends the gang out on the road. Disney unveiled the footage Tuesday with Woody telling the other toys that Forky — a craft-project-turned-toy — is the most important toy to Bonnie. He [...]

  • Warner Bros. HQ LA

    Warner Bros. CFO Kim Williams Tapped for Interim Leadership Team (EXCLUSIVE)

    Warner Bros. Entertainment is setting an interim leadership team to lead the Hollywood studio following the abrupt dismissal of CEO Kevin Tsujihara on Monday. As Variety first reported, the team will consist of Warner Bros. motion pictures group chairman Toby Emmerich and Warner Bros. television group president and CCO Peter Roth. It will also include [...]

More From Our Brands

Access exclusive content