×
You will be redirected back to your article in seconds

Apple Launches Snapchat-Like Video Clips App

Apple is launching a video-editing app to let users create and share selfies with animations, filters and other effects — a la Snapchat and Instagram — as the tech giant looks to grab mindshare from social-media networks.

The free Clips app, set to debut in April in the iTunes App Store, lets users combine video clips, photos and music into videos that can be shared through Apple’s Messages app, or on networks like Facebook, Instagram and YouTube.

The app also includes a feature called Live Titles, which lets users create animated captions and titles using their voice with effects that include comic-book filters, speech bubbles, shapes and full-screen animated posters. The text appears on screen synced with the user’s voice. The Live Titles feature supports 36 different languages, according to Apple.

Also Tuesday, Apple introduced a lower-priced model of its 9.7-inch-screen iPad, starting at $329 with 32 gigabytes of storage and $459 with 128 GB (versus the $399 starting price for the previous iPad Air 2). The company also announced iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition smartphones with red aluminum finish, marking its 10-year partnership with the Global Fund, an organization that fights AIDS, tuberculosis and malaria worldwide.

Reports that Apple was developing a video-sharing app similar to Snapchat and Instagram surfaced last summer.

To create Clips videos, users simply touch and hold the “record” button to shoot video or photos or add them from the photo library. You can then add filters, speech bubbles, shapes or emoji, as well as full-screen posters with animated backgrounds and customizable text. Apple is providing dozens of music soundtracks to add to the Clips videos, which automatically adjust to match the length of a video.

When users share Clips videos with friends in Messages, the app can suggest who to share with based on the people who appear in the video, and the people a user shares with most often. When a suggested name is selected, Clips inserts the video right into Messages so it’s ready to send with one tap.

Clips will be with iPhone 5s and later, the new 9.7-inch iPad, all iPad Air and iPad Pro models, iPad mini 2 and later, and iPod touch 6th generation. Devices must be running iOS 10.3.

More Digital

  • Martin Kon - YouTube

    YouTube Hires Consultant Martin Kon as VP of Strategy

    Google’s YouTube tapped Martin Kon, who has worked as a tech, media, and telecoms consultant for more than two decades, as VP of strategy. Kon, based at YouTube’s headquarters in San Bruno, Calif., reports to chief business officer Robert Kyncl. Kon will work with YouTube senior execs to help formulate the long-term vision of the [...]

  • Sonos One

    Sonos Sues Competitor Bluesound for Patent Infringement

    Smart speaker maker Sonos has sued Lenbrook Industries, the company behind the audio brand Bluesound, for patent infringement. It’s the second such lawsuit from Sonos against a competitor, which has also been using its patents to gain concessions from the makers of voice assistants. In the lawsuit filed late last week in a California court, [...]

  • tubi tv roku

    Ad-Supported Video Service Tubi Tops 20 Million Monthly Active Users

    Ad-supported video service Tubi broke its own audience records in May: Tubi, which positions itself as a free alternative to Netflix, surpassed 20 million monthly active users last month, the company said Monday. The service’s users viewed more than 94 million hours of programming in May, according to Tubi, which also claimed to have brought [...]

  • First Media - Chris Athanassopoulos, Jocelyn

    First Media Names Chris Athanassopoulos CFO, Jocelyn Johnson as SVP of Brand

    First Media, the media company focused on millennial women audiences whose brands include BabyFirst TV, announced two new members of its executive team as it eyes expansion in 2019. Chris Athanassopoulos, previously Twentieth Century Fox’s VP finance for worldwide TV distribution, has joined First Media as its chief finance officer. (First Media’s previous CFO, Karl [...]

  • Chris Thorne - Beats

    Apple's Beats by Dre Taps Chris Thorne as Chief Marketing Officer

    Beats by Dr. Dre, Apple’s audio-products subsidiary, announced Chris Thorne — whose past gigs have included stints at EA and Jessica Alba’s The Honest Co. — as its chief marketing officer. Thorne takes on the CMO role after the departure earlier this year of Jason White, formerly Beats’ EVP and global head of marketing, who [...]

  • 76th ANNUAL GOLDEN GLOBE AWARDS --

    Viacom Partners With Tyler Perry for BET Plus Streaming Service

    Viacom’s BET Networks has teamed with Tyler Perry to create a subscription streaming service that combines the prolific auteur’s library of movies and TV shows with BET’s programming vault. The service dubbed BET Plus will bow in the fall with a handful of original series and productions and a deep library offering that will be [...]

More From Our Brands

Access exclusive content