×
You will be redirected back to your article in seconds

Apple Launches Snapchat-Like Video Clips App

Apple is launching a video-editing app to let users create and share selfies with animations, filters and other effects — a la Snapchat and Instagram — as the tech giant looks to grab mindshare from social-media networks.

The free Clips app, set to debut in April in the iTunes App Store, lets users combine video clips, photos and music into videos that can be shared through Apple’s Messages app, or on networks like Facebook, Instagram and YouTube.

The app also includes a feature called Live Titles, which lets users create animated captions and titles using their voice with effects that include comic-book filters, speech bubbles, shapes and full-screen animated posters. The text appears on screen synced with the user’s voice. The Live Titles feature supports 36 different languages, according to Apple.

Also Tuesday, Apple introduced a lower-priced model of its 9.7-inch-screen iPad, starting at $329 with 32 gigabytes of storage and $459 with 128 GB (versus the $399 starting price for the previous iPad Air 2). The company also announced iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition smartphones with red aluminum finish, marking its 10-year partnership with the Global Fund, an organization that fights AIDS, tuberculosis and malaria worldwide.

Reports that Apple was developing a video-sharing app similar to Snapchat and Instagram surfaced last summer.

To create Clips videos, users simply touch and hold the “record” button to shoot video or photos or add them from the photo library. You can then add filters, speech bubbles, shapes or emoji, as well as full-screen posters with animated backgrounds and customizable text. Apple is providing dozens of music soundtracks to add to the Clips videos, which automatically adjust to match the length of a video.

When users share Clips videos with friends in Messages, the app can suggest who to share with based on the people who appear in the video, and the people a user shares with most often. When a suggested name is selected, Clips inserts the video right into Messages so it’s ready to send with one tap.

Clips will be with iPhone 5s and later, the new 9.7-inch iPad, all iPad Air and iPad Pro models, iPad mini 2 and later, and iPod touch 6th generation. Devices must be running iOS 10.3.

Popular on Variety

More Digital

  • Elite Season 2

    San Sebastian: Spain’s SVOD Players Debate Competition, Brand, Talent

    SAN SEBASTIAN  — Executives from HBO, Netflix, Amazon and Movistar+ and “Elite” co-creator Darío Madrona took to the stage to field questions on the Global Impact of Spanish Series. Here, briefly, are five takeaways: 1.Spain First “La Casa de Papel” was watched by 34,355,956 Netflix accounts over its first seven days,  after a July 19 [...]

  • Tinder - Swipe Night

    Tinder's Apocalyptic 'Swipe Night' Interactive Dating Show Sets Release Date

    Tinder next month will bow its first original entertainment content — “Swipe Night,” an interactive adventure series in which viewers are forced to make dating choices on humanity’s last night on Earth. Variety previously reported details of the location-based social network/dating app service’s foray into original content, which recently wrapped production in Mexico City and [...]

  • Editorial Use onlyMandatory Credit: Photo by

    YouTube Rolls Back Verification Changes, Says Verified Creators Can Keep Their Badge

    A day after announcing significant changes to its verification program, YouTube announced Friday afternoon that it won’t be de-verifying existing creators after all. “We heard loud and clear how much the badge means to you,” said YouTube product manager Jonathan McPhie in a blog post. “Channels that already have the verification badge will now keep it [...]

  • BLive: BitTorrent Live Streaming App to

    BitTorrent to Launch Public Beta of New Live Streaming App

    BitTorrent is getting ready to open the floodgates for its new live streaming app, dubbed BitTorrent Live: The company plans to launch a BitTorrent Live Android app on various app stores as part of a public beta test late Friday, according to a spokesperson. BitTorrent Live, which is also known as BLive, is being described [...]

  • Netflix - Apple TV

    Netflix Stock Drops After CEO Acknowledges 'Tough Competition' Coming From Disney, Apple

    Netflix shares fell as much as 7% Friday to a nine-month low, coming after CEO Reed Hastings commented that the November launches of Disney Plus and Apple TV Plus will introduce a “whole new world” of competition. Hastings, speaking at the Royal Television Society conference Friday in Cambridge, England, said, “While we’ve been competing with [...]

  • Facebook

    Facebook Suspends Tens of Thousands of Apps During Privacy Investigation

    Facebook has suspended tens of thousands of apps ever since it began investigating potential privacy abuses, the company said Friday. The apps in question had been built by around 400 developers, and a suspension doesn’t necessarily indicate actual privacy violations. Facebook began combing through millions of apps that made use of its platform after the [...]

  • tivo logo

    Tivo Plans to Launch Android TV Dongle, Tivo+ Curation App

    DVR maker Tivo is getting ready to release a new device that may not record television at all: The company plans to launch a $50 Roku-like TV dongle early next year, its new CEO Dave Shull revealed in a conversation with CNN this week. The new device will be powered by Google’s Android TV platform, [...]

More From Our Brands

Access exclusive content