×

Apple Started Manufacturing Amazon Echo Competitor (Report)

Apple has started to manufacture a smart, internet-connected speaker with the aim to take on Amazon’s Echo and Google Home, Bloomberg reported Wednesday. The speaker could be unveiled as early as next week at the company’s WWDC conference, but may not ship until later this year.

Apple didn’t immediately respond to a request for comment.

Apple’s speaker is going to use the company’s Siri assistant, and will be capable of controlling internet-connected appliances through Apple’s HomeKit platform, according to the report. The device will reportedly also offer simulated surround sound.

There have been reports for some time that Apple may be ready to enter the smart speaker space, a market that has thus far been dominated by Amazon and its Alexa assistant. The company has been dabbling more actively in the audio space ever since it acquired Beats in 2014.

In fact, Beats was already working on an internet-connected speaker when the company got acquired by Apple. That product was designed to more closely resemble a Sonos-like Wifi-connected device without a smart assistant, and was killed by Apple following the acquisition. Variety was first to report about that project in 2015.

Apple has invited developers to its annual WWDC conference next week, where it is expected to also introduce new versions of iOS and OS X. However, industry sources have told Variety that the company likely won’t show off a new version of its Apple TV device until later this year.

Popular on Variety

More Digital

  • iQIYI headquarters building in Beijing

    China’s iQIYI in Talks for Indonesia Expansion

    Chinese streaming firm iQIYI is in negotiations to expand further into Southeast Asia through a venture with Indonesia’s Media Nusantara Citra. iQIYI announced its first step outside Chinese-majority territories in June, when it revealed a linkup in Malaysia with pay-TV leader Astro. It also operates in Taiwan. In April, the company said that it planned [...]

  • Spotify logo is presented on a

    Spotify Triples Free-Trial Period on Premium Service

    Spotify today extended the free-trial period for its Premium service from one month to three, tripling the amount of time listeners can take full advantage of the streaming giant’s offerings without paying for them. According to the announcement, the offer is “always-on/not limited time,” and will roll out across Spotify Premium plans globally: Individual and [...]

  • Moviepass

    MoviePass Confirms Security Lapse May Have Exposed Customer Credit Card Data

    MoviePass, the struggling movie ticket subscription service, confirmed that a security issue may have exposed customers’ records online, including credit card info. In a statement, MoviePass said Wednesday that the security lapse was recently discovered and its system was immediately secured. News of the data breach was first reported Tuesday by TechCrunch, which alleged that [...]

  • Tycho weather app

    This Website Creates Spotify & Apple Music Playlists Based on Your Local Weather

    Electronica musician Tycho launched a clever promotional website for his new album “Weather” this week: Visitors of Tycho’s website can use a web app to generate a playlist based on their local weather. Playlists can be saved to both Spotify and Apple Music, and consist of 25 songs, both from Tycho’s catalog as well as [...]

  • AT&T TV

    AT&T TV: An Unskinny Streaming Bundle That Looks a Lot Like Traditional Pay TV

    AT&T this week launched AT&T TV, a new subscription streaming television service that uses an Android-based internet set-top, in 10 markets. But the way it’s priced and packaged looks very similar to cable and satellite TV services — in other words, AT&T TV isn’t targeted at the cord-cutter crowd. It’s basically designed as a way [...]

  • Sofia Wylie arrives at Variety's Power

    Disney Channel Enlists Duplass Brothers for YouTube Hip-Hop Dance Series Starring Sofia Wylie

    Disney Channel’s first original scripted series made exclusively for release on YouTube is “Shook,” a hip-hop dance short-form series starring Sofia Wylie, produced by Mark Duplass and Jay Duplass. “Shook” will debut Saturday, Sept. 28, on Disney Channel’s YouTube channel. The scripted single-camera show centers on 15-year-old Mia (Wylie), who yearns to dance professionally but [...]

  • YouTube logo

    YouTube Is Getting Rid of Messaging Feature

    YouTube is killing off a feature that allowed users to share videos and other messages with each other. YouTube Messages, which was first introduced in January of 2017, will be turned off by September 18, the company announced this week. “We’re constantly reevaluating our priorities and have decided to discontinue YouTube’s native direct messaging feature [...]

More From Our Brands

Access exclusive content