×

Apple Premieres First Original Series, ‘Planet of the Apps’

Apple’s first original series — reality competition show “Planet of the Apps” — premieres Tuesday, but how far the tech giant delves into Hollywood content remains an open question.

The show’s first episode is launching at around 9 p.m. PT Tuesday, exclusively on the Apple Music streaming-music subscription service. The company this week said it has 27 million Apple Music subs.

The 10-episode show — designed to highlight Apple’s multibillion-dollar App Store business — features aspiring app developers vying for a chance to win venture-capital funding from Lightspeed Venture Partners. A new episode will be available exclusively on Apple Music each week on Tuesday evenings.

Apple Music is set to bow original series “Carpool Karaoke: The Series” on Aug. 8, featuring a lineup of celebrity guests. The 16-episode show is based on the popular sketches from CBS’s “The Late Late Show with James Corden,” and Corden will appear in at least two of the segments. That show also is being released on a weekly cycle, with a new episode to be released each Tuesday.

Planet of the Apps” is produced by two TV veterans, Propagate’s Ben Silverman and Howard Owens. Will.i.am, Jessica Alba, Gwyneth Paltrow and tech investor Gary Vaynerchuk serve as executive producers and mentors on the show, which is hosted by Zane Lowe, a New Zealand-born DJ who is creative director of the Beats 1 radio station on Apple Music.

Apple kicked off the “Planet of the Apps” series with a screening Tuesday at its Worldwide Developers Conference at the San Jose Convention Center.

For now, Apple’s original entertainment strategy is geared toward reinforcing Apple Music, which starts at $10 per month. There’s no indication that Apple is looking to launch a full-bore, dedicated subscription-video service designed to compete with Netflix, Amazon Prime or Hulu — but that could change.

Watch the trailer for “Planet of the Apps”:

Pictured above (l. to r.): Jessica Alba, Will.i.am, Gwyneth Paltrow and Gary Vaynerchuk

Popular on Variety

More Music

  • homepod-white-shelf

    Apple Said to Prep Cheaper HomePod for 2020

    Apple is getting ready to introduce a cheaper version of its HomePod smart speaker in 2020, Bloomberg reported Thursday. The company is also working on a new version of its AirPod headphones for next year, according to Bloomberg. Apple didn’t immediately respond to a request for comment. The new version of the HomePod is said [...]

  • Eminem’s Publisher Sues Spotify, Claiming Copyright

    Eminem’s Publisher Sues Spotify, Claiming Massive Copyright Infringement

    Eminem’s publishing company Eight Mile Style filed a major copyright infringement lawsuit against Spotify late Thursday, claiming that the streaming giant has no license to host about 250 of Eminem’s songs, while also taking aim at the Music Modernization Act, the federal law enacted last year to improve royalty payments for songwriters. The news was [...]

  • Mustard

    Mustard Moves to ASCAP

    Hip-hop producer, DJ, label executive and tastemaker Mustard, whose credits include the Grammy-winning “Boo’d Up” by Ella Mai and and “Pure Water” featuring Migos, has made the move to ASCAP, the performing-rights organization announced Thursday. He was previously with BMI. Mustard’s career dates back to 2010 when his work appeared with Y.G. on the 2010 [...]

  • Taylor Swift at iHeartRadio Wango Tango,

    Taylor Swift Performs on ‘GMA,’ Talks Re-Recording Big Machine Songs (Watch)

    Taylor Swift performed on ABC’s “Good Morning America” as part of the run-up to the release of her new album “Lover.” The singer played three songs, but she also provided more details about her plan to re-record songs from her past albums. “Something that’s very special to me about this album is it’s the first [...]

  • Spotify logo is presented on a

    Spotify Triples Free-Trial Period on Premium Service

    Spotify today extended the free-trial period for its Premium service from one month to three, tripling the amount of time listeners can take full advantage of the streaming giant’s offerings without paying for them. According to the announcement, the offer is “always-on/not limited time,” and will roll out across Spotify Premium plans globally: Individual and [...]

More From Our Brands

Access exclusive content