×

Apple Unveils New Flagship iPhone X Alongside 8, 8 Plus Models

Apple’s new iPhones are here: Executives unveiled a new flagship iPhone X model alongside refreshed versions of the existing iPhone, dubbed iPhone 8 and iPhone 8 Plus, at a press event held in the newly-constructed Steve Jobs Theater on Apple’s new campus in Cupertino, Calif. Tuesday.

The iPhone X, pronounced “ten,” is named to commemorate the tenth anniversary of the iPhone. The new iPhone X features an edge-to-edge “super retina display” screen that extends to the bottom end of the phone, with Apple doing away with the traditional home button.

Phil Schiller, Apple’s senior vice president of worldwide marketing, made the iPhone announcements.

Without the home button, the iPhone X also does away with the option top unlock the phone with your fingerprint, an authentication method known as Touch ID. Instead, Apple is introducing a new feature called Face ID that uses facial recognition software to authenticate phone users. The iPhone X comes with a special infrared camera to make sure that this feature also works in low-light situations.

The facial recognition update also ushers in an updated version of emoji, dubbed, Animoji. Users are able to animate and change the facial expression of emoji, and record and send videos with sound.

The iPhone X will be available with 64GB and 256GB, and pricing starts at $999. The phones will be available to pre-order starting Oct. 27 and will ship starting on Nov. 3.

“iPhone X. This really is the future,” Apple CEO Tim Cook said.

The iPhone 8 and iPhone 8 Plus in many ways mirror their 2016 predecessors. The phones feature glass in both the front and back and come in three colors: silver, space grey, gold. Apple is also touting updated displays and speakers that are 25% louder and have a deeper bass.

Much of the presentation was devoted to showing off the camera updates. The iPhone 8 will include a 12MP camera with a new sensor, deeper pixels, and a new color filter. Both are being powered by faster chips than their predecessors.

The biggest change in comparison to 2016 models: These two new devices also support wireless charging. Apple is supporting wireless chargers with the Qi standard, but is also building its own a wireless charger for iPhone 8, 8 Plus, X, Apple Watch, and Airpods. This “Airpower” device won’t go on sale until next year.

The iPhone 8 will start at $699, and iPhone 8 Plus at $799. The new models will hit stores on Sept. 22. iOS 11 is coming a few days prior on Sept. 19.

Both branding and specs for the new iPhones had leaked before the event. Apple also unveiled updates to the Apple Watch and Apple TV 4K at the event.

Popular on Variety

More Music

  • Ava Max iHeartRadio Wango Tango, Portraits,

    Megan Thee Stallion, CNCO, Ava Max to Perform at VMAs Pre-show

    CNCO, Megan Thee Stallion and “Sweet but Psycho” singer Ava Max (pictured) have been added to the performer lineup at this year’s MTV Video Music Awards. The three will take the stage during the VMAs’ red carpet pre-show, hosted by Terrence J and Nessa. Zara Larsson will join the two hosts as a special correspondent. [...]

  • Bruce Springsteen FYSEE Opening Night with

    Bruce Springsteen Drops Introspective Trailer for 'Western Stars' Film

    While initial reports about Bruce Springsteen’s forthcoming documentary around his recent “Western Stars” album said that it would essentially be a concert film, the first trailer for it, which dropped today, suggests it’s going to be a more introspective outing, more in line with his autobiographical performances at “Springsteen on Broadway” in 2017 and 2018, [...]

  • Spotify Announces Upgrades to Family Plan,

    Spotify Announces Upgrades to Family Plan, at No Charge in U.S. and U.K.

    Just days after reports emerged that Spotify is aiming to increase the price of its family plan in its home market of Scandinavia, the streaming giant announced an upgrade to the plan — with no price increase in the U.S. and U.K., where it remains at $14.99 and £15, respectively. A rep for the company [...]

  • Mike Vaughan

    Former Venmo COO Mike Vaughan Joins Stem's Board

    Los Angeles-based music distribution and payments startup Stem has appointed former Venmo executive Mike Vaughan to its board of directors. Vaughan was chief operating officer of Venmo from 2011 until earlier this year, and is now executive in residence at Oak HC/FT. “The music industry can benefit tremendously from innovation in the way money flows [...]

  • James Corden Variety Cover Story

    James Corden Signs Deal to Host 'Late Late Show' Through 2022

    James Corden has signed a new deal with CBS which will see him stay on as host of “The Late Late Show” through 2022. The multi-talented Brit had been in advanced negotiations with the studio since May, and the new deal is sure to see him score a substantial bump in pay. The previous deal [...]

  • Troy Carter Jacqueline Saturn Aaron Bay

    Creative Community for Peace to Honor Top Music Execs for Second Annual Gala

    Creative Community for Peace (CCFP), an apolitical organization made up of  prominent members of the entertainment industry that’s dedicated to promoting the arts as a means to peace in the Middle East, will honor several music business executives at its second annual Celebrating Ambassadors of Peace  gala. More than 200 top entertainment industry leaders are [...]

  • NEW YORK, NEW YORK - AUGUST

    Jay-Z Gets Shade From Kaepernick, Support From Cardi B as NFL Fallout Continues

    UPDATED: If anyone expected the drama surrounding Jay-Z’s deal with the NFL to calm down over the weekend, they were mistaken, as controversy and conversation continued to swirl. The situation grew even more intense late Friday when TMZ reported that Jay is looking to acquire a majority interest in an unspecified NFL team, which would [...]

More From Our Brands

Access exclusive content