×

Apple Unveils New Flagship iPhone X Alongside 8, 8 Plus Models

Apple’s new iPhones are here: Executives unveiled a new flagship iPhone X model alongside refreshed versions of the existing iPhone, dubbed iPhone 8 and iPhone 8 Plus, at a press event held in the newly-constructed Steve Jobs Theater on Apple’s new campus in Cupertino, Calif. Tuesday.

The iPhone X, pronounced “ten,” is named to commemorate the tenth anniversary of the iPhone. The new iPhone X features an edge-to-edge “super retina display” screen that extends to the bottom end of the phone, with Apple doing away with the traditional home button.

Phil Schiller, Apple’s senior vice president of worldwide marketing, made the iPhone announcements.

Without the home button, the iPhone X also does away with the option top unlock the phone with your fingerprint, an authentication method known as Touch ID. Instead, Apple is introducing a new feature called Face ID that uses facial recognition software to authenticate phone users. The iPhone X comes with a special infrared camera to make sure that this feature also works in low-light situations.

The facial recognition update also ushers in an updated version of emoji, dubbed, Animoji. Users are able to animate and change the facial expression of emoji, and record and send videos with sound.

The iPhone X will be available with 64GB and 256GB, and pricing starts at $999. The phones will be available to pre-order starting Oct. 27 and will ship starting on Nov. 3.

“iPhone X. This really is the future,” Apple CEO Tim Cook said.

The iPhone 8 and iPhone 8 Plus in many ways mirror their 2016 predecessors. The phones feature glass in both the front and back and come in three colors: silver, space grey, gold. Apple is also touting updated displays and speakers that are 25% louder and have a deeper bass.

Much of the presentation was devoted to showing off the camera updates. The iPhone 8 will include a 12MP camera with a new sensor, deeper pixels, and a new color filter. Both are being powered by faster chips than their predecessors.

The biggest change in comparison to 2016 models: These two new devices also support wireless charging. Apple is supporting wireless chargers with the Qi standard, but is also building its own a wireless charger for iPhone 8, 8 Plus, X, Apple Watch, and Airpods. This “Airpower” device won’t go on sale until next year.

The iPhone 8 will start at $699, and iPhone 8 Plus at $799. The new models will hit stores on Sept. 22. iOS 11 is coming a few days prior on Sept. 19.

Both branding and specs for the new iPhones had leaked before the event. Apple also unveiled updates to the Apple Watch and Apple TV 4K at the event.

More Music

  • Grime Star Stormzy Joins Upcoming BBC

    Grime Star Stormzy Joins Roc Nation Exec Produced BBC Drama ‘Noughts & Crosses’

    “Noughts and Crosses” just added another musical heavy hitter with grime supremo Stormzy set to star in the adaptation of the Malorie Blackman novels for the BBC. Jay-Z’s Roc Nation is already on board and will exec produce, as will Participant Media. Stormzy has an on-screen role and will play Kolawale, a newspaper editor and [...]

  • splice

    Splice Raises $57.5 Million in Latest Funding Round

    Splice, a favorite of music creators that allows access to a library of three million rights-cleared sounds, announced today that the company closed a Series C funding round at $57.5 million. That brings Splice’s total amount raised to roughly $102 million since its launch in 2013. It raised a Series B in November of 2017. [...]

  • 'This Is Us' Composer Siddhartha Khosla

    'This Is Us' Composer Siddhartha Khosla Signs With ASCAP

    Siddhartha Khosla, one of the busiest composers in TV with ongoing assignments for “This Is Us,” “The Kids Are Alright” and “Marvel’s Runaways,” has made the move to ASCAP, the performing-rights organization announced Wednesday. For all of his steady television gigs, “This is Us” remains by far the most prominent, partly because he provides prominent [...]

  • Sara Bareilles Premieres New Album at

    Sara Bareilles Premieres New Songs, Declares Love for Obama at Intimate L.A. Show

    “I know it’s been a really long time since I made a record,” said Sara Bareilles, introducing a night of mostly new music at the Troubadour Tuesday. Hearing some shouted assents from the audience, she parroted back what she heard to be some fan umbrage about that. “’You bitch!’” she echoed, bemused. “Well, I’ve been [...]

  • HALLIE ANDERSON AND JESSICA PAGE Mom

    Mom + Pop Promotes Hallie Anderson and Jessica Page to Co-General Managers

    Mom + Pop Music has promoted Hallie Anderson to co-GM and head of marketing and Jessica Page to co-GM and head of digital, the company announced today. They had previously served as VP of marketing and VP of digital strategy, respectively. “Being able to promote, empower and support Hallie and Jess in their new positions [...]

  • Jay Wilson Joins Mascot Label Group

    Jay Wilson Joins Mascot Label Group as VP of Publicity

    Jay Wilson has been named VP of publicity for Mascot Label Group, the company announced today. A veteran of Republic, Glassnote and Universal Records, In his new position Wilson will conceive and implement media strategies for the company and its roster of artists such as Beth Hart, James Morrison, P.O.D., Robert Randolph and the Family [...]

  • pharrell brain child show

    Pharrell Teams Up With Atomic Entertainment to Push 'Edu-Tainment' for Kids of Color

    Pharrell Williams may best be known as a Grammy-winning musician, but the 45-year-old is singing a different tune these days as the executive producer of “Brainchild,” a new Netflix series that teaches kids about science, technology, and current events. Co-created by Atomic Entertainment, the show is a spinoff of the New York-based production company’s “Brain [...]

More From Our Brands

Access exclusive content