×
You will be redirected back to your article in seconds

Apple Starts Its Own Instagram Account to Tout iPhone Camera

Apple is on Insta now: The Cupertino-based computer maker officially unveiled its Instagram account Monday, uploading a series of slideshows that celebrate the iPhone’s camera.

The photos, which are part of Apple’s “Shot on iPhone” campaign, have been sourced from other Instagram users. The company recorded interviews with these photographers, and is including snippets of their statements in short video clips as well.

It also used Instagram’s Stories feature when it premiered its account Monday morning. And it is encouraging others to participate by tagging their photos as #ShotoniPhone.

Apple has long relied on crowdsourced photos for its Shot on iPhone campaign. However, the use of Instagram is nonetheless remarkable, since the company has traditionally avoided social platforms, especially those controlled by potential competitors.

Case in point: For years, Apple had its own Twitter account, but never even bothered to upload a user photo. The company began to embrace the service ahead of last year’s iPhone announcement, and has since frequently advertised on Twitter. However, Apple still hasn’t sent out any regular tweets that aren’t ads, which is why its tweet count officially remains at zero.

As for Instagram, the company plans to continue to update its account with new photos, a spokesperson told Variety Monday.

More Digital

  • Roku headquarters

    Roku Aims to Top $1 Billion in Revenue in 2019, Beats Holiday Quarter Earnings Expectations

    Roku wants to become a billion-dollar company in 2019. The streaming device maker told investors Thursday that it projects to generate between $1 billion and $1.025 billion this year. Roku made this announcement as part of its Q4 earnings release, which showed that it exceeded the market’s expectations for the holiday quarter. The company reported [...]

  • Vice Media

    Vice Media Taps Joe Simon as Chief Technology Officer (EXCLUSIVE)

    Joe Simon has been tapped as chief technology officer at Vice Media. The newly created role will include oversight of data analytics, engineering, information technology, media operations, media technology, post production, and systems management. Prior to Vice, Simon spent three years as Encompass Digital Media’s chief operating officer. Previously he held the chief technology officer [...]

  • att_logo

    AT&T Suspends YouTube Ad Spending as Boycott Over 'Pedophilia' Videos Scandal Widens

    AT&T, one month after it thought it was safe to advertise on YouTube again, said it is pulling all advertising spending from the world’s biggest video platform. The telco joins a boycott by marketers alarmed by the discovery that a secret group of child predators has been using YouTube to make sexual comments about kids. [...]

  • VR Pop-Up Opens Doors in Manhattan

    Future of Storytelling Pop-Up VR Arcade Is Coming to Manhattan

    Manhattan is getting a location-based virtual reality (VR) pop-up, courtesy of Future of Storytelling: The temporary Story Arcade will open its doors in the Starrett-Lehigh building this coming Saturday, and host a number of VR experiences, including Felix & Paul Studio’s “Traveling While Black,” Fable’s “Wolves in the Walls” and MWM Interactive’s immersive theater VR [...]

  • Amy Winehouse

    Amy Winehouse Hologram Tour Canceled Over 'Challenges and Sensitivities'

    Amy Winehouse will not be “Back to Black” in a holographic live tour after all. The late British singer, who died in 2011, was to be featured in a stage show slated to launch near the end of 2019. But the producer of the show, BASE Hologram, has indefinitely postponed plans for the Winehouse show, [...]

  • Jennifer Lopez

    Jennifer Lopez Joins TikTok App to Promote NBC's 'World of Dance'

    Jennifer Lopez is the latest celebrity to hop on TikTok, the short-form video app owned by Chinese internet giant ByteDance — more proof of the app’s growing traction, and reflective of media companies’ desire to reach its young-skewing base. Lopez had a very specific aim: to get fans excited about “World of Dance,” the NBC [...]

  • HTC Vive Announces Focus Plus VR

    HTC Vive Announces Focus Plus VR Headset With Dual 6DoF Controllers

    HTC Vive revealed its latest standalone virtual reality headset on Thursday. The Vive Focus Plus upgrades the company’s existing headset by incorporating dual six-degrees-of-freedom (6DoF) controllers, promising users the same freedom as PC VR devices. Adding the second controller will also make it easier for developers to port existing PC VR content, while making it [...]

More From Our Brands

Access exclusive content