×
You will be redirected back to your article in seconds

Apple Wants to Sell an Augmented Reality Headset by 2020 (Report)

Apple is ramping up its development of augmented reality (AR)  hardware, according to a new Bloomberg report. The company wants to have technology for a headset ready by 2019, and sell it as early as 2020, according to the report.

Apple plans to build a standalone AR headset that will be powered by what the company internally calls rOS, or reality OS, according to Bloomberg. The headset will be capable of running its own apps, and have access to a dedicated version of Apple’s app store. Possible applications include messaging, virtual meetings and 360-degree video.

The company’s AR efforts are being led by Mike Rockwell, a former Dolby Labs engineering leader. His group, which is thought to consist of hundreds of engineers, most recently developed Apple’s ARKit software.

ARKit allows developers to build their own AR apps for Apple’s iPhones and iPads, making use of the devices’ front-facing cameras to map rooms and track objects. Apple officially unveiled ARKit at its developer conference earlier this year, and has since integrated into iOS 11, the most recent version of its mobile operating system.

The big question for Apple’s hardware efforts is whether the company is going to make a device priced for and targeted towards consumers, or whether it will try to capture the enterprise market first. Microsoft has been squarely focused on business applications for its $3000 HoloLens headset, while at the same time using some of its technology to develop cheaper virtual reality devices. Magic Leap, which has been quietly working on its own augmented reality hardware, is thought to be targeting consumers instead.

More Digital

  • Three Great New Narrative AR and

    New AR/VR Worth Watching This Week: 'Crow,' 'Wonderscope,' 'Age of Sail'

    Apple is ramping up its development of augmented reality (AR)  hardware, according to a new Bloomberg report. The company wants to have technology for a headset ready by 2019, and sell it as early as 2020, according to the report. Apple plans to build a standalone AR headset that will be powered by what the […]

  • Xbox One X Console Controller Front

    Disc-Free Xbox One in the Works (Report)

    Apple is ramping up its development of augmented reality (AR)  hardware, according to a new Bloomberg report. The company wants to have technology for a headset ready by 2019, and sell it as early as 2020, according to the report. Apple plans to build a standalone AR headset that will be powered by what the […]

  • Kickstarter Gameband Game Watch is Officially

    Kickstarter Gameband Game Watch Is Officially Dead, No Refunds in Sight

    Apple is ramping up its development of augmented reality (AR)  hardware, according to a new Bloomberg report. The company wants to have technology for a headset ready by 2019, and sell it as early as 2020, according to the report. Apple plans to build a standalone AR headset that will be powered by what the […]

  • Facebook Tests Messenger Group Video Viewing

    Facebook May Be Bringing Group Video Viewing to Messenger

    Apple is ramping up its development of augmented reality (AR)  hardware, according to a new Bloomberg report. The company wants to have technology for a headset ready by 2019, and sell it as early as 2020, according to the report. Apple plans to build a standalone AR headset that will be powered by what the […]

  • Ken Jeong Cracks Christmas – YouTube

    Ken Jeong Wears an Ugly Christmas Sweater in YouTube's Holiday Special

    Apple is ramping up its development of augmented reality (AR)  hardware, according to a new Bloomberg report. The company wants to have technology for a headset ready by 2019, and sell it as early as 2020, according to the report. Apple plans to build a standalone AR headset that will be powered by what the […]

More From Our Brands

Access exclusive content