×
You will be redirected back to your article in seconds

Anna Kendrick Pitches Hulu in TV Ad Campaign

Hulu has looped in “Pitch Perfect” star Anna Kendrick to be its new pitchwoman.

The subscription internet TV service is reintroducing itself to viewers who may not be aware that Hulu now offers live TV in addition to on-demand content — with Kendrick serving as its first celebrity spokesperson in five years.

“You thought you knew Hulu? Think again,” Kendrick says in the launch spot, which premiered Tuesday. “This is Hulu, and it’s going to change your life.”

Hulu’s new “For the Audience” campaign comprises four spots, each directed by filmmaker Robert Stromberg (Disney’s “Maleficent”). The new ads show Kendrick in magical, virtual worlds — as content swirls all around her — which Hulu says are lit and stylized to look like its new user interface. The spots end with the tagline “TV come true,” followed by Hulu’s slogan “Come TV with us.”

The 30-second launch spot debuted during NBC’s “Today” on Tuesday. The campaign will air on national broadcast and cable TV networks, rolling out through the end of the year, and will also include digital video and social media elements.

Kendrick, commenting on her work for Hulu, offered this statement: “Am I a fan of ‘The Handmaid’s Tale’? Hell yes. Have I watched every episode of ‘Law & Order: SVU’ at least three times? Try four. Does Hulu make it super easy to get all my TV in one place? Yes, and I would know; I’m legit lazy. Plus, I got to work with director Robert Stromberg who was awesome and the team at Hulu and on this beautiful and cinematic campaign, which was crazy fun and unlike anything I’ve done before.”

The last time Hulu ran a national ad campaign with a celeb spokesperson was for the 2012 Super Bowl, with Will Arnett playing an alien looking to turn earthlings’ brains to mush with the power of Hulu’s unending streaming options. Prior to that, Hulu ads had featured Alec Baldwin, Dennis Leary and Seth MacFarlane in various alien guises.

The Kendrick campaign, following the launch spot, will feature ads promoting Hulu’s entertainment content (launching Oct. 1), live sports (also Oct. 1) and personalization features (launching in November).

Hulu’s “For the Audience” ad campaign was created by ad agency 215 McCann, from production company RSA Films with VFX provided by MPC.

Hulu is owned by Disney, 21st Century Fox and Comcast, with a 10% stake held by Time Warner.

For the record, Kendrick says her favorite shows on Hulu are: “Late Night with Seth Meyers,” “The Handmaid’s Tale,” “MasterChef,” “Law & Order: Special Victims Unit,” and “Unreal.”

Watch the launch spot from the campaign:

More TV

  • A.P. BIO -- "Melvin" Episode 208

    'AP Bio' Canceled After Two Seasons at NBC

    “AP Bio” has been canceled at NBC. Series creator Mike O’Brien shared the news with fans on Twitter, writing that “This has been my favorite project of my life.” In the single-camera comedy, Glenn Howerton portrayed a disgraced Harvard philosophy scholar who lost out on his dream job and was forced to return to Toledo, [...]

  • James Holzhauer $2 million

    'Jeopardy!' Champion James Holzhauer Hits $2 Million Winnings Milestone

    This current “Jeopardy!” player has just won over $2 million on the popular game show. Who is James Holzhauer? The 34 year old professional sports gambler from Las Vegas has hit a “Jeopardy!” milestone by becoming only the second person in the show’s history to win over $2 million in regular season play. Holzhauer won [...]

  • Kanye West Shares a Memory of

    Kanye West Shares a Touching Memory of His Mother in Letterman Interview

    In a preview of David Letterman’s interview with Kanye West, which begins streaming next Friday, May 31, the musician’s wife Kim Kardashian West, tweeted a clip of him sharing a touching memory of his mother, Donda, who died in 2007 after a surgical procedure. While his wife looks on smiling, West answers Letterman’s question about [...]

  • CNN Lays Off Some Health Journalism

    CNN Lays Off Some Health Journalism Staffers

    CNN has laid off a handful of staffers from its health-journalism unit after deciding to place its health, climate and Southeastern newsgathering operations under a single aegis. ” As part of the normal course of business, our newsgathering team made a small restructure earlier this week that ultimately impacts 6-7 employees within CNN’s Health Unit,” [...]

  • Henry Ian Cusick

    'Lost' Star Henry Ian Cusick Signs With Buchwald (EXCLUSIVE)

    Henry Ian Cusick, best known for playing Desmond on the hit ABC series “Lost,” is signing with talent agency Buchwald for representation. Cusick also starred in the CW sci-fi/drama “The 100” and was most recently seen in the Fox series “The Passage.” His other notable television credits include “Scandal,” “24,” “Fringe,” “The Mentalist,” “Body of [...]

More From Our Brands

Access exclusive content