You will be redirected back to your article in seconds

‘Angry Birds Blues’ Series, Co-Starring Hatchlings, Set to Perch on Rovio’s ToonsTV

Rovio Entertainment is hoping fans of last year’s hit “The Angry Birds Movie” will flock to the weekly “Angry Birds Blues” series on its kid-friendly ToonsTV service.

The 30-episode short-form animated show debuts March 10 on the free, ad-supported ToonsTV service. “Angry Birds Blues,” which was teased during the end credits of the movie, follows the antics of the boisterous bluebird triplets known as the Blues — along with the cuddly, wide-eyed Hatchlings, who became breakout stars from the film in their own right.

“It started from a very successful movie with these super-cute characters. We found our fans really loved them,” said ToonsTV head Sanna Korppoo. “It’s a new type of digital distribution that keeps on giving to our fans.”

The “Angry Birds Blues” series was produced out of Rovio Animation’s studio in Vancouver. Each of the 30 episodes, which run 2-3 minutes, will premiere weekly. The new series joins the other Rovio originals based on the mobile-game franchise: “Angry Bird Toons,” “Stella” and “Piggy Tales.”

But ToonsTV — which hosts 600 videos across 30 channels — is more than just “Angry Birds” spinoffs. About half of the content on the service is licensed from partners including National Geographic, Aardman Animations (“Wallace & Gromit: Cracking Contraptions”), Toonbox, Motion Pictures Distribution, and Graphic India. Additional third-party content partners coming to ToonsTV include MondoTV, BWO Berlin, Mauricio de Sousa Producoes, and Ideas at Work.

“Our fans love our own characters a lot but there’s also a certain kind of humor we’re programming for with the content from our partners,” said Korppoo, along with educational content.

Since launching in 2013, ToonsTV has garnered more than 6 billion video views to date, according to Korppoo. She declined to provide more detailed metrics.

Finland-based Rovio also is bolstering its lineup of advertisers for ToonsTV, having recently signed Lego, Kellogg’s and Universal Home Entertainment. Additional advertisers include Crayola, Disney, Fox, General Mills, Hasbro, Mattel, McDonald’s, Paramount Pictures, PBS, Sony Pictures and Spin Master.

ToonsTV is available on the web, Apple TV, Roku, Samsung Smart TVs, and YouTube; in standalone apps for iOS, Android and Amazon devices; and in the company’s roster of mobile games.

“The Angry Birds Movie,” distributed by Sony, was released in May 2016 and grossed about $350 million at the box office worldwide. Rovio now has a sequel in the works.

More Digital

  • Nick Eh 30, StoneMountain64

    CAA Signs Gaming Influencers Nick Eh 30, StoneMountain64

    CAA has signed two popular live-streaming battle royale gamers — Nicholas Amyoony, better known as Nick Eh 30, and David Steinberg, aka StoneMountain64 — for representation. CAA said it will work to create opportunities for Nick Eh 30 (above left) and StoneMountain64 (above right) in all areas, including TV, motion pictures, touring, digital distribution and [...]

  • Amazon Adds NBA League Pass to

    Amazon Adds NBA League Pass Live-Streaming Games to Prime Video Channels

    Amazon is bringing pro hoops action to Prime Video Channels: The ecommerce giant now offers NBA League Pass as part of its lineup of 150-plus subscription options for Prime members in the U.S. It’s the first U.S. live-sports subscription service on Prime Video Channels. Prime members can subscribe to NBA League Pass via Prime Video [...]

  • Fifty Shades of Grey

    International Piracy Ring Stole Over 25,000 Movie and TV Digital Files, U.S. Feds Say

    A five-member international hacking crime ring stole more than 25,000 files for Hollywood movies and TV shows and illegally offered hundreds of them for sale online, according to U.S. law enforcement officials. A federal grand jury in L.A. on Wednesday (Dec. 12) indicted five men, identified as residing in the U.K., India, Dubai and Malaysia, [...]

  • Phil Schiller, Apple's senior vice president

    Apple to Update iPhones in China to Avoid Sales Ban

    Apple is pushing out a software update to iPhones in China to address a recent court order obtained by Qualcomm that banned the sale of certain iPhone models in the country. The update will allow the company to continue selling its phones in China, company representatives told Reuters Friday morning. The Fuzhou Intermediate People’s Court [...]

  • Kevin Reilly Variety Cover

    Kevin Reilly Named Content Chief for WarnerMedia Streaming Service

    Kevin Reilly — a veteran television exec who has led programming at NBC, FX, Fox, and most recently Turner Broadcasting — has been tapped to head content strategy for the still-nascent streaming service that WarnerMedia plans to launch next year. Reilly, who has led programming at Turner brands TNT and TBS since 2015, will serve [...]

  • Apple Culver City

    Apple Expects to Have Over 1,000 Employees in Culver City by 2022

    Apple announced plans to boost its L.A. presence, saying it expects to have more than 1,000 employees in Culver City, Calif., over the next three years, including its growing entertainment team. The move is part of the tech giant’s broader initiative to create 20,000 jobs in the U.S. by 2023 and includes a new $1 [...]

More From Our Brands

Access exclusive content