×
You will be redirected back to your article in seconds

‘American Made’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Universal Pictures claims the top spot in spending with “American Made.”

Ads placed for the biographical drama had an estimated media value of $5.29 million through Sunday for 815 national ad airings across 43 networks. (Spend figures are based on estimates generated from Sept. 25 through Oct. 1. Estimates may be updated after the chart is posted as new information becomes available.) Universal prioritized spending across networks including CBS, NBC and ESPN.

Just behind “American Made” in second place: Warner Bros.’ “Blade Runner 2049,” which saw 527 national ad airings across 38 networks, with an estimated media value of $5.15 million.

TV ad placements for Warner Bros.’ “Geostorm” (EMV: $4.92 million), Universal Pictures’ “The Snowman” ($4.7 million) — which has the best iSpot Attention Index (132) in the ranking, getting 32% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV) — and Fox Searchlight Pictures’ “Battle of the Sexes” ($4.34 million) round out the chart.

Top Movie Commercials by Weekly TV Spend

Data provided by iSpot.tv

$5.29M – American Made


American Made
Impressions: 222,098,615
Attention Score: 94.27
Attention Index: 121
National Airings: 815
Networks: 43
Most Spend On: CBS, NBC
Creative Versions: 29
Est. Lifetime TV Spend: $20.63M
Studio: Universal Pictures
Started Airing: 08/06/17

$5.15M – Blade Runner 2049


Blade Runner 2049
Impressions: 218,864,096
Attention Score: 91.43
Attention Index: 85
National Airings: 527
Networks: 38
Most Spend On: CBS, NBC
Creative Versions: 44
Est. Lifetime TV Spend: $16.29M
Studio: Warner Bros.
Started Airing: 08/27/17

$4.92M – Geostorm


Geostorm
Impressions: 184,052,696
Attention Score: 92.05
Attention Index: 92
National Airings: 359
Networks: 41
Most Spend On: CBS, FOX
Creative Versions: 12
Est. Lifetime TV Spend: $8.74M
Studio: Warner Bros.
Started Airing: 09/17/17

$4.7M – The Snowman


The Snowman
Impressions: 161,866,153
Attention Score: 95.05
Attention Index: 132
National Airings: 379
Networks: 26
Most Spend On: CBS, NBC
Creative Versions: 6
Est. Lifetime TV Spend: $4.91M
Studio: Universal Pictures
Started Airing: 09/24/17

$4.34M – Battle of the Sexes


Battle of the Sexes
Impressions: 286,894,463
Attention Score: 91.19
Attention Index: 83
National Airings: 940
Networks: 25
Most Spend On: NBC, CBS
Creative Versions: 23
Est. Lifetime TV Spend: $9.13M
Studio: Fox Searchlight Pictures
Started Airing: 07/18/17

1 Movie titles with a minimum spend of $100,000 for airings detected between 09/25/2017 and 10/01/2017.

* TV Impressions – Total TV ad impressions delivered for the brand or spot.

* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from millions of smart TV screens, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

 

 

Popular on Variety

More Digital

  • The Outpost -- "One is the

    Electric Entertainment Launching OTT Channel Electric Now (EXCLUSIVE)

    U.S.-based producer and distributor Electric Entertainment is launching Electric Now, a linear OTT channel that will feature its top series and library content. The channel will have episodes of “The Outpost,” the fantasy-adventure series that has just had its third season greenlit by U.S. network The CW. The new season will head into production in [...]

  • Facebook Logo

    Facebook Watch Signs Content Pact With France's M6, Unveils European Short-Form Slate

    Facebook Watch has inked a content pact with French channel M6 and unveiled a slate of short-form content from European digital publishers for the platform. The deal with M6 will see the French broadcaster place spinoff programming from some of its hit shows on Facebook Watch. M6 will run pre- and after-show clips, interviews, and [...]

  • Snow White

    What's Coming to Disney Plus Starting in November

    Disney unveiled the complete list of films to premiere on its streaming service Disney Plus via a lengthy Twitter thread Monday. With its powerhouse catalog including Marvel, Pixar, Star Wars, and National Geographic properties, the full magnitude of the Disney empire will be seen once the streaming service launches. Along with Disney originals previously announced [...]

  • Stock market

    Trading In Music's Futures: How to Cash In on the Industry's Gold Rush (Guest Column)

    The music industry is entering a time of financial prosperity thanks to the widespread use of streaming services like Spotify, Apple Music, and Tidal. According to a recent report by Musicwatch, 77% of all internet users in the U.S. stream music, while Goldman Sachs projects a revenue pot of $34 billion by 2030. Finally, the [...]

  • Grace Helbig

    Grace Helbig Hosting Facebook Watch Show 'Ladies First' About Empowered Women

    Longtime YouTube creator Grace Helbig has a new series — coming to Facebook Watch. In the unscripted eight-episode show “Ladies First with Grace Helbig,” set to premiere Tuesday, Oct. 22, the digital star sits down with a series of “empowered women” to learn about how they’re making a positive impact. Guests include actress-comedian Margaret Cho, [...]

  • Fortnite-Season-X-Out-of-Time

    'Fortnite' Goes Dark: A Masterful Marketing Stroke by Epic Games

    On Sunday, “Fortnite” — the most popular game on Earth right now — without warning, imploded into darkness. At around 2 p.m. ET on Oct. 13, a meteor in Season 10 of “Fortnite” that had been biding its time set off a cataclysmic chain reaction that sucked up everything on the the island and eventually [...]

More From Our Brands

Access exclusive content