You will be redirected back to your article in seconds

Amazon Job Offer Hints at Plans for Virtual Reality Shopping Apps

Amazon wants to build apps for virtual reality headsets to start selling its products through the new medium, if a new job offer is any indication. The company is currently looking for a “Creative Director, Virtual Reality” whose tasks include to “envision the future of Amazon’s VR solutions and guide our creative and technical teams to produce compelling, world-class experiences.”

The job offer comes from Amazon’s A9 team, which operates product search and advertising for Amazon’s online store, among other things. “Our team is composed of engineers, designers, product managers and scientists, and we are building Amazon’s VR shopping experience for use by millions of customers on a wide variety of VR devices,” the job offer reads.

Potential applicants are encouraged to be “passionate about VR and (have a) strong understanding of what makes a compelling VR experience.” Knowledge about augmented and mixed reality technologies is being seen as a bonus, but the focus of the role seems to be clearly about VR, with other preferred job qualifications including an “extensive understanding of the competitive landscape and global business environment impacting VR, media and entertainment industries.”

An Amazon spokesperson declined to comment on the company’s plans for VR.

A9 has been dabbling in image recognition and mobile-based augmented reality for some time; Amazon released a visual search app called Flow years ago that allows consumers to take photos of products and then search for them on Amazon.com. And last fall, it released an app called “Amazon Product Preview” that lets consumers explore how a new TV or lamp would look like in their living room.

Separately, Amazon has been quietly working on a VR initiative for Amazon Studios, the production arm for Amazon’s Prime Video service. Amazon Studios hired former Tribeca director Genna Terranova to head its VR content initiative in December, and was previously looking for team members to build an app as well as produce original content for VR headsets.

Popular on Variety

More Digital

  • tivo logo

    Tivo Plans to Launch Android TV Dongle, Tivo+ Curation App

    DVR maker Tivo is getting ready to release a new device that may not record television at all: The company plans to launch a $50 Roku-like TV dongle early next year, its new CEO Dave Shull revealed in a conversation with CNN this week. The new device will be powered by Google’s Android TV platform, [...]

  • Still from "Andhadhun"

    Microsoft Streaming Deal Lifts Shares in India’s Eros

    Shares of leading Bollywood film distributor Eros International soared by 38% on Thursday following news of the company’s link up with Microsoft to develop a new generation of video streaming platform. The multinational company said that its Eros Now video operation would work with Microsoft Azure to develop its technology in three ways. They seek [...]

  • Comcast X1 DAZN

    Comcast Adds DAZN Sports-Streaming Service to Xfinity Flex, Sets Launch on X1

    DAZN, the digital sports service headed by ex-ESPN boss John Skipper, is now available to Comcast broadband customers on Xfinity Flex and will be available on Xfinity X1 this fall. It’s the first distribution deal for DAZN with a major U.S. provider since it debuted the combat-sports-oriented service in the States a year ago. In [...]

  • YouTube logo

    YouTube Raises Bar for Channel Verification, Stripping Some Creators of Verified Status

    YouTube is making it harder for channels to receive a verification badge indicating their authenticity — and the program’s new requirements mean that some channels won’t be eligible for verification. Like other internet platforms, YouTube indicates to viewers that specific channels are officially run by the creator, artist, celebrity or company they represent with an [...]

  • BuzzFeed - Katie Sitter

    BuzzFeed Taps Activision Blizzard's Katie Sitter as Head of HR (EXCLUSIVE)

    BuzzFeed hired Katie Sitter, most recently an HR exec at Activision Blizzard, as senior VP of people. Sitter, who starts at the company Sept. 30, will lead the BuzzFeed HR organization and oversee strategic initiatives related to organizational planning, talent acquisition, learning and development, performance management, compensation and benefits, labor relations, and diversity, equity, and [...]

  • Kano

    Kano Tipped to Launch ‘Star Wars,’ ‘Frozen’ Coding Kits

    Educational consumer electronics startup Kano is getting ready to release “Star Wars” and “Frozen” coding kits, according to regulatory filings. Recent FCC filings made by the company reveal plans to release a product called “The Force Coding Kit” as well as one called “The Disney Frozen Coding Kit.” Kano representatives didn’t respond to multiple requests [...]

More From Our Brands

Access exclusive content