×

Amazon Prime Video Clinches Top Series Deals with Mediaset España, Atresmedia, RTVE

The agreements mark a first step in Amazon’s localization of its service

MADRID — Fulfilling industry expectations, Amazon Prime Video has closed TV series deals with all three of Spain’s biggest free-to-air networks: Commercial broadcasters Mediaset España and Atresmedia and public TV operator Radio Televisión Española (RTVE).

All announced on Thursday, but struck maybe months ago in some cases, the deals sees Amazon following a strategy practiced in other major territories such as Mexico of tying down acquisition content deals with a territory’s biggest content owners in a first step towards localizing its service for national viewers. That localization is necessary for both commercial and political reasons.

Most deals are for, however, not just for Spain but also Latin America and, on occasions, the U.S. Hispanic market.

The line-up of series tied down is impressive in volume and individual titles: 15 recent series from Mediaset España, including Filmax’s “I Know Who You Are” (pictured) and Plano a Plano’s “The Prince”; at least seven Atresmedia Series, taking in again some of its greatest recent scripted series hits such as “The Time in Between,” “Velvet” and “Locked Up”; and 11 series from RTVE, featuring ratings successes such as “Estoy vivo” and “Isabel.”

Most deals look like non-exclusive second-window pay TV arrangements. On select upcoming series, however, Amazon Prime Videohas acquired a first pay TV window immediately after the broadcasters’ transmissions, such as on “Mediaset España’s suspense drama “La Verdad,” from Plano a Plano, and also on Atresmedia’s small town thriller “Matadero,” from Diagonal TV, and “Presunto Culpable,” a Basque Country-set psychological thriller produced by Boomerang TV. The last two deals will be in exclusivity, Atresmedia said in a press statement.

“Outside of its core territories of the U.S., Germany, U.K. and Japan, Amazon Prime Video has a relatively slim on-demand catalog, compared to competitors, such as in Spain, Movistar +, Netflix or Rakuten TV,” said Richard Broughton, at Ampere Analysis.

He added: “There are two ways of increasing the size of the catalog. One is to strike more global licensing deals, and Amazon Prime Video is doing that; the other, which may help with local appeal, is to strike more deals with local producers and distributors.”

Amazon Prime Video is likely to pursue a similar strategy in larger markets where it has a retail operation and a considerable population to sell subscriptions to, Broughton said.

The deals give Spanish broadcasters incremental revenues and popularizes their biggest plays in key international territories.

One large question, however, is just how long ad-driven Spanish broadcasters will continue to deal with OTT platforms which are, in a longer term future, potential competitors for audiences. This may be especially important in territories such as Spain where commercial broadcasters are still highly TV ad dependent.

For the moment, however, Amazon deals such as Thursday’s in Spain are “useful to stabilize revenues in a fairly volatile advertising markets,” Broughton said. The current deals are moreover made with an OTT platform which still has to establish a considerable foothold in Spain and the licensing pacts take in not only Spain but Latin America, a territory that does not endanger core ad revenues.

More TV

  • Hunters Amazon

    'Hunters' Slammed by Auschwitz Memorial for 'Dangerous' Historical Inaccuracy

    Amazon Prime’s new series “Hunters” has come under fire from the Auschwitz Memorial for being historically inaccurate. The memorial’s Twitter account called a violent scene featuring a human chess game “dangerous foolishness” and a “caricature.” In the scene, which is depicted in the opening credits of all 10 episodes and plays out in the first [...]

  • B. Smith

    B. Smith, TV Host, Author and Restaurateur, Dies at 70

    B. Smith, a former TV host, restaurateur and author, died of early-onset Alzheimer’s disease on Saturday night in her home in Long Island, New York. Her husband announced the news in a Facebook post on Sunday morning. She was 70. “Thank you to Dr. Sam Gandy, East End Hospice and additional caregivers who helped us [...]

  • Our Cartoon president

    'Our Cartoon President' Boss R.J. Fried: 'The World Feels More Cartoonish Than Ever'

    As the Democratic presidential race heats up with each passing moment, the writers’ room at Showtime’s “Our Cartoon President” is constantly on its toes to keep up with the news cycle. “Bernie had his heart attack, and Mike [Leech, writer/producer] says, ‘At “The Simpsons” they never walk into work and say “Mr. Burns had a [...]

  • Claire Denis attends the 32nd European

    Claire Denis and Phedon Papamichael Join Doha Film Institute's Qumra Lineup

    The Doha Film Institute has added French auteur Claire Denis and Oscar-nominated cinematographer Phedon Papamichael (“Nebraska”) to the lineup of star talent who will act as mentors for the Qumra Masters program during its upcoming Qumra event dedicated to fostering fresh Arab film fare that is opening up to TV projects. They join previously announced [...]

  • Rihanna

    Rihanna Pleads for Equality at NAACP Image Awards: 'Tell Your Friends to Pull Up'

    Rihanna was the recipient of the NAACP President’s Award. The honor is bestowed on an entertainer whose commitment to philanthropy is unparalleled. Rihanna, whose chosen charities include the Clara Lionel Foundation, Raising Malawi and UNICEF and was honored as Harvard’s Humanitarian of the Year in 2017, was in attendance for the NAACP Image Awards show, [...]

  • Bernie Sanders, Jane Sanders. Democratic presidential

    Bernie Sanders Projected to Win Nevada Democratic Caucus

    Bernie Sanders is now projected to win the Nevada caucus. Per the Associated Press, Sanders has captured 54% of the delegates with 4% of precincts reporting on Saturday afternoon. Joe Biden is currently in a distant second with 17.8%, while Elizabeth Warren rose to third with 10%. Pete Buttigieg is in fourth place with 8.7%, [...]

More From Our Brands

Access exclusive content