You will be redirected back to your article in seconds

Amazon Prime Video Clinches Top Series Deals with Mediaset España, Atresmedia, RTVE

The agreements mark a first step in Amazon’s localization of its service

MADRID — Fulfilling industry expectations, Amazon Prime Video has closed TV series deals with all three of Spain’s biggest free-to-air networks: Commercial broadcasters Mediaset España and Atresmedia and public TV operator Radio Televisión Española (RTVE).

All announced on Thursday, but struck maybe months ago in some cases, the deals sees Amazon following a strategy practiced in other major territories such as Mexico of tying down acquisition content deals with a territory’s biggest content owners in a first step towards localizing its service for national viewers. That localization is necessary for both commercial and political reasons.

Most deals are for, however, not just for Spain but also Latin America and, on occasions, the U.S. Hispanic market.

The line-up of series tied down is impressive in volume and individual titles: 15 recent series from Mediaset España, including Filmax’s “I Know Who You Are” (pictured) and Plano a Plano’s “The Prince”; at least seven Atresmedia Series, taking in again some of its greatest recent scripted series hits such as “The Time in Between,” “Velvet” and “Locked Up”; and 11 series from RTVE, featuring ratings successes such as “Estoy vivo” and “Isabel.”

Most deals look like non-exclusive second-window pay TV arrangements. On select upcoming series, however, Amazon Prime Videohas acquired a first pay TV window immediately after the broadcasters’ transmissions, such as on “Mediaset España’s suspense drama “La Verdad,” from Plano a Plano, and also on Atresmedia’s small town thriller “Matadero,” from Diagonal TV, and “Presunto Culpable,” a Basque Country-set psychological thriller produced by Boomerang TV. The last two deals will be in exclusivity, Atresmedia said in a press statement.

“Outside of its core territories of the U.S., Germany, U.K. and Japan, Amazon Prime Video has a relatively slim on-demand catalog, compared to competitors, such as in Spain, Movistar +, Netflix or Rakuten TV,” said Richard Broughton, at Ampere Analysis.

He added: “There are two ways of increasing the size of the catalog. One is to strike more global licensing deals, and Amazon Prime Video is doing that; the other, which may help with local appeal, is to strike more deals with local producers and distributors.”

Amazon Prime Video is likely to pursue a similar strategy in larger markets where it has a retail operation and a considerable population to sell subscriptions to, Broughton said.

The deals give Spanish broadcasters incremental revenues and popularizes their biggest plays in key international territories.

One large question, however, is just how long ad-driven Spanish broadcasters will continue to deal with OTT platforms which are, in a longer term future, potential competitors for audiences. This may be especially important in territories such as Spain where commercial broadcasters are still highly TV ad dependent.

For the moment, however, Amazon deals such as Thursday’s in Spain are “useful to stabilize revenues in a fairly volatile advertising markets,” Broughton said. The current deals are moreover made with an OTT platform which still has to establish a considerable foothold in Spain and the licensing pacts take in not only Spain but Latin America, a territory that does not endanger core ad revenues.

More TV

  • Star Trek: Picard - Logo ©

    'Star Trek: Picard' Drops First Teaser Trailer, Poster (Watch)

    CBS All Access has released the first look at “Star Trek: Picard,” the new series that will see Sir Patrick Stewart reprise the iconic role of Jean-Luc Picard. Little is known about the plot of the series other than it is said to tell the story of the next chapter of Picard’s life. Stewart played [...]

  • SYDNEY TO THE MAX - Disney

    'Sydney to the Max' Renewed for Season 2 at Disney Channel (EXCLUSIVE)

    “Sydney to the Max” has been renewed for a second season at Disney Channel, Variety has learned exclusively. The series is set in the present day with flashbacks to the 1990s and follows outgoing middle schooler Sydney Reynolds (Ruth Righi) who lives with her single dad Max (Ian Reed Kesler) in the house he grew up [...]

  • CNN Will Test Comedy With Colin

    CNN Will Test Comedy With Colin Quinn Special

    On many days, wringing humor out of the current news cycle seems a fruitless task. CNN is going to give it a try. On Monday at 9 p.m. – in the last hours of Memorial Day – the cable-news outlet will air an hour-long show featuring comedian Colin Quinn, who will perform a version of [...]

  • Netflix Unveils Lonely Island Musical Tribute

    Netflix Unveils Lonely Island Musical Tribute to Jose Canseco, Mark McGwire

    The Lonely Island comedy troupe has dropped a half-hour Netflix special featuring a musical tribute to baseball greats Jose Canseco and Mark McGwire. “The Lonely Island Presents: The Unauthorized Bash Brothers Experience” features Andy Samberg and Akiva Schaffer as the former Oakland Athletics teammates who became known as “the Bash Brothers” for their prowess at [...]

  • Netflix's Clarence Avant Doc 'Black Godfather'

    Barack Obama, P. Diddy, David Geffen Hail 'Black Godfather' Clarence Avant in Netflix Doc (Watch)

    The first trailer for “The Black Godfather,” Reginald Hudlin’s documentary about black entertainment trailblazer Clarence Avant, has been released. The film features interviews with Snoop Dogg, P. Diddy, David Geffen, Clive Davis, Diane Warren, Lionel Richie and Irving Azoff, among other industry titans. Former president Barack Obama also makes an appearance. Hudlin spent three years [...]

  • BBC Studios Names Anna Cronin Digital

    BBC Studios Names Anna Cronin Digital Content Director (EXCLUSIVE)

    Anna Cronin has been upped to director of digital content at BBC Studios, a new role at the production and distribution arm of the U.K. pubcaster. The position is within BBC Studios’ content partnerships division, which oversees the company’s programming and IP partnerships. Cronin will work with U.K. and international partners, and notably those in [...]

  • HBO Europe,The Mediapro Studio Lacoproductora Team

    HBO Europe, The Mediapro Studio, Lacoproductora Team On Comedy Series 'Whatever'

    HBO Europe is adding to its growing Spanish slate with “Por H o por B” (“Whatever”), a comedy series produced by Globomedia, part of TV giant The Mediapro Studio, and new Madrid-based company Lacoproductora. Written and directed by Manuela Burló Moreno, the 10-episode half-hour takes the characters from her Goya-nominated short film “Pipas,” with actresses [...]

More From Our Brands

Access exclusive content