×
You will be redirected back to your article in seconds

Amazon Prime Video Lands Global Streaming Rights to ATP Youth Tennis Tournament

After grabbing NFL’s “Thursday Night Football” for this season, Amazon has secured its second live-streaming sports-rights deal in a pact with the Association of Tennis Professionals.

Amazon Prime Video is now an official streaming partner of the ATP World Tour, under a deal covering the worldwide distribution of the Next Gen ATP Finals men’s youth tennis tournament through the end of 2018.

Starting with the inaugural event in November 2017, Amazon will have worldwide internet-streaming rights (excluding China) — and the full exclusive rights in the U.S. — to distribute the Next Gen ATP Finals, outside of ATP’s over-the-top channel, Tennis TV.

To be sure, the ATP agreement is smaller both in terms of potential audience and dollars than Amazon’s pickup of the NFL “TNF” package. Amazon is paying the NFL a reported $50 million for the 11-game set, with “Thursday Night Football” on Prime Video kicking off Sept. 28 with the Chicago Bears at the Green Bay Packers. The games will be available in 200-plus countries to Amazon Prime (and Prime Video standalone) customers.

For now, Amazon execs are mum on whether they’ll be pursuing additional sports streaming deals. The ecommerce giant has been rumored to be interested in bidding for Premier League soccer rights for the 2019-20 season.

The new Next Gen ATP Finals event takes place Nov. 7-11 in Milan, Italy, showcasing up-and-coming men’s tennis players 21 and under. It’s being held in partnership with the Italian Tennis Federation and the Italian National Olympic Committee.

Under the deal, Amazon has committed to show all Next Gen ATP Finals matches produced by ATP Media.

In addition, ATP has produced three documentaries that will be distributed on Amazon Prime Video. The documentaries take fans behind the scenes, tracking many of the Next Gen ATP players as they fight to make the cut for the November event. In addition, the documentary also will feature interviews with some of today’s top players.

“We know live sports attracts a passionate fan base, many of whom are Prime members,” Greg Hart, VP of Amazon Video, said in a statement. “We are thrilled ATP has awarded distribution rights to Amazon, showing their commitment to streaming live sports.”

Chris Kermode, ATP’s executive chairman and president, added that the Amazon deal “will give this year’s inaugural tournament in Milan an international reach in a digital space that is only becoming increasingly important in the world of sport and entertainment.”

More Digital

  • Missing Link Laika Studios

    ‘Missing Link’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.” Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for [...]

  • Sirius Logo

    SiriusXM Unveils $8 Essential Plan for Consumers Without Cars

    SiriusXM wants to cater consumers without cars, or cars without compatible stereos, with a new $8 plan for mobile and in-home listening. Dubbed SiriusXM Essential, the plan offers access to 200+ channels featuring the network’s entire music programming, as well comedy, news and select sports channels. Consumers will be able to test the new plan [...]

  • Mueller Report Book Editions Top Amazon's

    Mueller Report Book Editions Shoot to Top of Best-Seller Lists at Amazon, Barnes & Noble

    Robert Mueller is now a best-selling author. Book publishers’ forthcoming editions of the special counsel’s report zoomed to the top of the Amazon’s and Barnes & Noble’s lists of book best-sellers Friday. That comes a day after the report was publicly released, culminating the nearly two-year investigation into Russian interference in the 2016 U.S. election [...]

  • Marques Brownlee - Retro Tech

    YouTube Orders Marques Brownlee 'Retro Tech' Original Series

    YouTube has turned to one of its homegrown stars — technology vlogger Marques Brownlee, aka “MKBHD” — for its newest original series. The video platform has greenlit series “Retro Tech” featuring Brownlee, in which he’ll unbox and review vintage technology products that have defined pop culture. The show, slated to debut in December 2019, follows [...]

  • Netflix Tests Random Episode Button in

    Netflix Starts Testing Random Episode Button

    Netflix is testing a button to play random episodes of select TV shows, the company confirmed Friday morning. “We are testing the ability for members to play a random episode from different TV series on the Android mobile app,” a Netflix spokesperson told Variety. “These tests typically vary in length of time and by region, [...]

  • Netflix Our Planet Sophie Darlington

    Netflix's 'Our Planet' Roars to Life With Work by Top Wildlife Cinematographers

    In terms of scope, production time and — very likely — budget, Netflix’s “Our Planet” is one of the most ambitious projects from the streaming service to date. Narrated by David Attenborough and made available worldwide on April 5, the goal of the eight-part series is to capture diverse habitats across the globe and highlight [...]

More From Our Brands

Access exclusive content