×

Amazon Signs Up 4 Million Prime Members in One Week, Echo Dot Is Top-Selling Product Over Holidays

Amazon disgorged a laundry list of factoids touting 2017 as its biggest holiday-shopping season ever. But while impressive sounding, the stats lacked the specificity and context — as is typical for Amazon — to determine just how massive the ecommerce company’s haul was.

One eye-catching figure: More than 4 million people signed up for Prime free trials or began paid memberships in a one-week period, according to Amazon.

However, the company has never announced how many Prime members it has; as of September 2017, Amazon Prime had about 90 million U.S. members (up 38% from a year earlier), according to estimates by Consumer Intelligence Research Partners. Prime, which costs $99 per year in the U.S., offers free shipping on millions of items, as well as access to Prime Video and Prime Music and other perks.

Amazon also said the $30 Echo Dot was the No. 1 best-selling product over the 2017 holiday season from any manufacturer out of the millions of items available in its online store — but didn’t say how many were sold. The Echo Dot led the sales of “tens of millions” of Alexa-enabled devices worldwide, according to the company, which said Echo Dot, Echo Spot, and Echo Buttons sold out this holiday season.

Amazon’s Fire TV Stick was the top-selling line of streaming-media players in the U.S., U.K., Germany, and Japan on the site, with the site selling twice as many Fire TV Sticks this year vs. last year’s holiday season. Note that Amazon only resumed selling Apple TV devices last week after a two-year hiatus — and the Apple TV 4K set-tops sold out within hours.

Other stats from Amazon’s announcement:

  • On Prime Video, the most-watched TV season over the holidays was Amy Sherman-Palladino’s “The Marvelous Mrs. Maisel” and the most-watched series overall was “The Grand Tour” (both Amazon Studios originals). The most-watched Amazon original movie was “The Big Sick” starring Kumail Nanjiani, who co-wrote the script with his wife, Emily V. Gordon.
  • The most-purchased movie over the holidays was “Elf,” and the top-selling TV series was “The Walking Dead.”
  • The most-watched Amazon Channel subscriptions over the 2017 holiday season were HBO, Showtime and Starz, and the current seasons of “Game of Thrones,” “Shameless” and “Power” were the top watched shows on each channel, respectively.
  • Amazon’s peak day of customer fulfillment in 2017 was Dec. 19. In the U.S., the company used more than 6,000 trailers and 32 Amazon Air planes to deliver orders.
  • More than 1 billion items were ordered from small businesses and entrepreneurs worldwide this season, with more than 140 million of those over the five-day period from Thanksgiving (Nov. 23) through Cyber Monday (Nov. 27).

———————

Popular on Variety

More Digital

  • Ann Sarnoff Warner Bros

    Ann Sarnoff Formally Takes Reins of Warner Bros. as CEO

    The Ann Sarnoff era at Warner Bros. has begun. Sarnoff formally took the reins as Warner Bros. chair-CEO on Thursday, two months after she was appointed to the post. Sarnoff told employees in a memo that she has been impressed by the company’s track record during the past year amid a period of upheaval for [...]

  • YouTube TV Adds Subscription Options for

    YouTube TV Adds Subscription Options for AMC Networks' Acorn TV, UMC

    Google’s YouTube TV now offers two more add-on channels to subscribers, under an expanded pact with AMC Networks: British TV service Acorn TV and UMC (Urban Movie Channel), which features a selection of black TV and film titles. Acorn TV’s add-on channel is now available via YouTube TV for $6 per month and UMC is [...]

  • homepod-white-shelf

    Apple Said to Prep Cheaper HomePod for 2020

    Apple is getting ready to introduce a cheaper version of its HomePod smart speaker in 2020, Bloomberg reported Thursday. The company is also working on a new version of its AirPod headphones for next year, according to Bloomberg. Apple didn’t immediately respond to a request for comment. The new version of the HomePod is said [...]

  • Eminem’s Publisher Sues Spotify, Claiming Copyright

    Eminem’s Publisher Sues Spotify, Claiming Massive Copyright Infringement

    Eminem’s publishing company Eight Mile Style filed a major copyright infringement lawsuit against Spotify late Thursday, claiming that the streaming giant has no license to host about 250 of Eminem’s songs, while also taking aim at the Music Modernization Act, the federal law enacted last year to improve royalty payments for songwriters. The news was [...]

  • iQIYI headquarters building in Beijing

    China’s iQIYI in Talks for Indonesia Expansion

    Chinese streaming firm iQIYI is in negotiations to expand further into Southeast Asia through a venture with Indonesia’s Media Nusantara Citra. iQIYI announced its first step outside Chinese-majority territories in June, when it revealed a linkup in Malaysia with pay-TV leader Astro. It also operates in Taiwan. In April, the company said that it planned [...]

More From Our Brands

Access exclusive content