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Amazon Will Sell Echo, Fire TV Devices at Whole Foods This Holiday Season

Get ready to pick up a Fire TV stick with your organic granola: Amazon will use its newly acquired Whole Foods storefronts to sell Fire TV devices, Echo speakers and Kindle e-readers this holiday season, the company announced Friday.

The company will bring its devices to over 100 Whole Foods stores, and open dedicated pop-up shops in a few of the chain’s grocery stores during the Thanksgiving weekend. These staffed pop-ups will give consumers a chance to not only try the devices, but also check out Prime Video and other Amazon services, according to a news release.

Amazon also used the release to tout some of its Black Friday week deals, which include significant discounts on many of its devices: Both the new Echo speaker and the smaller Echo Dot will sell for $20 less. The new Echo Plus will get a $30 discount, and various Kindle models will also see price cuts of up to $30.

The e-commerce giant acquired Whole Foods for $13.7 billion in August. The acquisition gives Amazon a footprint of 470 stores across the U.S., Canada and the U.K.. Amazon introduced new Fire TV and Echo devices in September.

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