AirBnB is getting ready to double down on music: The accommodations marketplace is looking to hire a music operations lead to turn its service into the “best platform to find music experiences and concerts,” according to a recently posted job listing for the position of a music operations lead. As part of these efforts, AirBnB also wants hosts around the world to hold concerts in their living rooms.
AirBnB is best known as an alternative to traditional hotels, connecting people who rent out spare rooms and apartments to travelers. However, the company has long had grander ambitions, and launched a new offering called “trips” about a year ago. AirBnB trips allow consumers not only to book a place to stay, but also activities, including guided city tours, lessons in urban gardening, pottery classes, and more.
Music was part of these trips or experiences from the start. In March, AirBnB signaled that it may have bigger plans for the segment when it unveiled what it calls “Music Experiences.”
“Music is an incredible way to bring people together,” AirBnB CEO Brian Chesky said at the time. “We’re launching Music Experiences to give people access to exclusive and immersive music events — from intimate live performances, special pop-up gigs, underground music sessions, and meeting local artists and performers.”
AirBnB initially launched these music experiences in 13 cities, including London, Los Angeles, San Francisco, Barcelona, and Tokyo. Part of that rollout were so-called living room concerts — intimate live gigs held in the homes of AirBnB hosts. Now, the company is apparently looking to take this format much further, writing in its job listing that their music operations lead will be tasked with building “a global operation to scale Living Room Concerts.”
AirBnB initially launched these living room concerts in cooperation with Sofar Sounds, a startup backed by Richard Branson. That partnership was apparently short-lived, and Sofar hosts have since been removed from AirBnB’s website. AirBnB is likely looking to work more directly with hosts and music industry insiders on these kinds of events.
There is some evidence that this is resonating with the music industry as well: Nashville artist Charlie Worsham is set to promote his latest album with an AirBnB living room concert in London later this month.
AirBnB declined to comment for this story. Sofar Sounds didn’t respond to a request for comment.