×
You will be redirected back to your article in seconds

Adam Ostrow Leaves Mashable to Become Tegna’s Chief Digital Officer

Tegna, the local TV broadcasting and media company that spun out from Gannett, has hired Adam Ostrow — who was the second employee at Mashable, hired a decade ago — as chief digital officer.

At Tegna, Ostrow will be responsible for creating and implementing the company’s digital strategy to engage and grow audiences across multiple platforms. He reports to Tegna president and CEO Dave Lougee.

Ostrow was most recently chief strategy officer and board member at Mashable, where he led new growth initiatives including international expansion, e-commerce, and creating the Mashable Studios division. He was hired by founder Pete Cashmore in 2007 as editor-in-chief. While at the company, he wrote more than 2,500 articles and managed Mashable’s social-media feeds.

“Adam is a proven entrepreneur, editorial leader and digital media executive,” Lougee said in announcing the hire. “As we continue to reinvent local journalism in the digital age, we are connecting with audiences in new and innovative ways on Tegna-owned platforms, in addition to forging new partnerships with digital publishers and creating new, ‘second screen’ experiences for our content.”

Ostrow will spend most of his time at Tegna’s headquarters in McLean, Va., according to a company rep.

Ostrow has spoken at Cannes Lions, SXSW Interactive, International CES, and TED Global. His 2011 TED Talk, “After Your Final Status Update” — about what happens to social-media accounts after their owners die — has been viewed more than 1.1 million times. Ostrow has a BA in journalism from the University of Maryland.

Tegna operates 46 TV stations in 38 markets across the U.S., reaching 50 million adults — representing approximately one-third of all television households nationwide. It also reaches about 32 million unique users on digital platforms.

More TV

  • Ron Howard and Brian Grazer

    Imagine TV Sets 'Mindscaping' as First China Series (EXCLUSIVE)

    Imagine Television is developing “Mindscaping,” a 24-episode science fiction series written by Oscar Yang (“Medical Examiner Dr. Qin,” “The Ten Deadly Sins”). The series is the first Chinese-language series developed by Imagine Television, part of Brian Grazer and Ron Howard’s Imagine Entertainment group, for a Chinese audience. The show is pitched as an original sci-fi [...]

  • Jim PackerPRESS PLAY: Variety Home Entertainment

    FilMart: Lionsgate's Jim Packer Says Starz Brand is Ready for Global Rollout

    Ahead of his keynote address at Hong Kong’s FilMart this week, Jim Packer, Lionsgate’s president of worldwide TV and digital distribution, shares his plans for Starz international expansion. And he recounts his experience of watching Netflix change up through the gears. Back in 2012, when Lionsgate was still casting “Orange is the New Black,” Jim [...]

  • "The Bow Tie Asymmetry" - Pictured:

    Pilot Season 2019: Multi-Camera Comedies Remain in High Demand

    For the second pilot season in a row, multi-camera comedies have proven to be a hot commodity. The Big 4 have collectively ordered 28 comedy pilots this year, including two animated straight-to-series orders at Fox. Of those 28, 12 are single-cams and 13 are multi-cams (including one multi-cam hybrid at ABC and two at CBS). [...]

  • Contract Placeholder Business WGA ATA Agent

    Hollywood Agents Warn of Losses to Writers Without Packaging Fees

    The bitter war of words between Hollywood agents and writers continues. Agents are warning that the Writers Guild of America’s proposed elimination of television packaging fees will hurt writers to the tune of $49 million annually in commissions. Sources close to the Association of Talent Agents said Monday that the L.E.K. consulting firm has estimated   [...]

  • UFC 235 Mixed Martial Arts, Las

    All UFC Pay-Per-View Events Moving to ESPN+ Exclusively in U.S. Through 2025

    The UFC — in a major jump to digital away from traditional pay TV — inked an expanded pact with ESPN under which all of the mixed martial arts promoter’s pay-per-view events will be available exclusively on ESPN+ in the U.S. for the next seven years. Under the agreement, the ESPN+ subscription streaming service will [...]

  • Pretty Little Liars the Perfectionists Review

    TV Review: 'Pretty Little Liars: The Perfectionists' on Freeform

    Nearly every scene in “Pretty Little Liars: The Perfectionists” tells one specific story: This is a series that very much wants to be “Pretty Little Liars: All Grown Up.” It’s an interesting choice for a spinoff, considering the fact that the final season and a half of “Pretty Little Liars” featured a five-year time jump [...]

More From Our Brands

Access exclusive content