×
You will be redirected back to your article in seconds

Adam Ostrow Leaves Mashable to Become Tegna’s Chief Digital Officer

Tegna, the local TV broadcasting and media company that spun out from Gannett, has hired Adam Ostrow — who was the second employee at Mashable, hired a decade ago — as chief digital officer.

At Tegna, Ostrow will be responsible for creating and implementing the company’s digital strategy to engage and grow audiences across multiple platforms. He reports to Tegna president and CEO Dave Lougee.

Ostrow was most recently chief strategy officer and board member at Mashable, where he led new growth initiatives including international expansion, e-commerce, and creating the Mashable Studios division. He was hired by founder Pete Cashmore in 2007 as editor-in-chief. While at the company, he wrote more than 2,500 articles and managed Mashable’s social-media feeds.

“Adam is a proven entrepreneur, editorial leader and digital media executive,” Lougee said in announcing the hire. “As we continue to reinvent local journalism in the digital age, we are connecting with audiences in new and innovative ways on Tegna-owned platforms, in addition to forging new partnerships with digital publishers and creating new, ‘second screen’ experiences for our content.”

Ostrow will spend most of his time at Tegna’s headquarters in McLean, Va., according to a company rep.

Ostrow has spoken at Cannes Lions, SXSW Interactive, International CES, and TED Global. His 2011 TED Talk, “After Your Final Status Update” — about what happens to social-media accounts after their owners die — has been viewed more than 1.1 million times. Ostrow has a BA in journalism from the University of Maryland.

Tegna operates 46 TV stations in 38 markets across the U.S., reaching 50 million adults — representing approximately one-third of all television households nationwide. It also reaches about 32 million unique users on digital platforms.

More Digital

  • Netflix Claims 'Fortnite' Is a Bigger

    Netflix Claims 'Fortnite' Is a Bigger Competitor Than HBO

    It may be mostly gamesmanship, but Netflix says it’s not really focused on rival streaming-video services from Amazon, Hulu, Disney, WarnerMedia or other big players as much as improving its own service to win share of consumers’ attention. “We compete with (and lose to) ‘Fortnite’ more than HBO,” Netflix told investors in its quarterly letter [...]

  • Netflix - Apple TV

    Netflix Turns in Record Q4 Subscriber Gains, Price Increase Weighs on U.S. Forecast

    Netflix is beating Wall Street expectations for international subscriber growth — but its recently announced price increase in the U.S. may have put a damper on its momentum in the States. For the fourth quarter of 2018, Netflix reported 1.53 million paid net adds in the U.S. and 7.31 million internationally, to end the year [...]

  • Bird Box

    'Bird Box' Has Been Watched by 80 Million Subscribers, Netflix Says

    Netflix used its Q4 2018 earnings report Thursday to give us a rare update on some of its audience numbers: The company estimates that its horror-thriller “Bird Box” will be viewed by over 80 million member households in the first four weeks following its release. “We are seeing high repeat viewing,” company executives wrote in [...]

  • Crackle Latin America

    Sony Shuts Down Crackle Latin America Business

    Sony Pictures Television is folding the Crackle Latin America subscription VOD service, which has 400,000 subscribers across 17 countries, after concluding the business isn’t economically viable. Crackle Latin America first launched in April 2012 as an ad-supported streaming service — like the U.S. version of Crackle — before switching in 2016 to a subscription video-on-demand [...]

  • Google Home entryway

    NPR Has Turned 'Wait Wait... Don’t Tell Me' Into a Game for Smart Speakers

    NPR has turned its popular “Wait Wait… Don’t Tell Me!” news quiz show into an interactive game for smart speakers: Owners of speakers powered by Google’s Assistant or Amazon Alexa will be able to play along to questions about the news of the week. Just like the radio show, the quiz is being hosted by [...]

  • WARNING: Embargoed for publication until 00:00:01

    BritBox Subscribers Hit Half a Million

    The number of subscribers to BritBox has hit 500,000, the streaming service said Thursday. The platform, launched as a collaboration between BBC Studios and ITV, is designed to offer U.S. and Canadian viewers the best of recent and classic British television content. The streaming service launched in the U.S. in March 2017 with a host of [...]

  • Andy Yeatman - Moonbug

    Andy Yeatman, Former Netflix Head of Kids Content, Lands at Startup Moonbug (EXCLUSIVE)

    Andy Yeatman has joined children’s entertainment startup Moonbug Entertainment to oversee North America operations, after he exited Netflix a little over a year ago. Moonbug, dual-headquartered in London and L.A., has set out on a mission to acquire “fun and safe” kids’ entertainment properties and develop new content and businesses based on them. Yeatman, as head [...]

More From Our Brands

Access exclusive content