×
You will be redirected back to your article in seconds

Hearst Digital Media Hires Mashable’s Adam Harris

Adam Harris, formerly head of sales strategy at Mashable, has joined Hearst Digital Media as VP of data products.

In the newly created position, Harris will be responsible for building and implementing data products across Hearst Magazine’s portfolio of digital brands. He reports to Troy Young, president of Hearst Digital Media.

Most recently, Harris was SVP of sales strategy and partnerships at Mashable, where he was responsible for sales strategy, programmatic ad stack, the programmatic sales team, yield team and off-site syndication. Before Mashable, Harris was SVP of product strategy and partnerships at Collective, a programmatic ad company, and earlier in his career held various positions at EyeView Digital, Pointroll and LimeWire.

“Adam has an incredible knowledge of the digital advertising ecosystem and track record for creating innovative digital ad products,” Young said in announcing his hire.

Harris holds a bachelor’s degree in political science from Yale University and a masters in politics from Princeton University.

Hearst Digital Media’s portfolio of 22 brands reaches more than 190 million site visitors monthly. The group’s digital properties include Cosmopolitan, Elle, Esquire, Good Housekeeping, Harper’s Bazaar, Seventeen, and Delish, as well as Sweet, a collaboration with Snapchat for its Discover platform, and a partnership with Lenny, the newsletter and website from Lena Dunham and Jenni Konner.

Popular on Variety

More Digital

  • United Talent Agency Reveals New Logo

    UTA Unveils New Logo, Corporate Image

    UTA raised the curtain Monday on a new corporate logo. The three-dimensional image is meant to emphasize the talent agency’s focus on uniting ideas, opportunities and talent. Building signage with the new logo will go up next month at UTA’s headquarters in Beverly Hills. “Our new identity captures the multiple facets and intersections of our [...]

  • Altice One set-top

    Amazon Prime Video Coming to Altice's Optimum, Suddenlink Cable Services

    Altice USA plans to launch Amazon Prime Video for Optimum and Suddenlink cable customers nationwide in the next few months, under a pact announced Monday. Altice is the third pay-TV operator in the U.S. with a distribution deal for Amazon Prime Video, after Comcast and Cox Communications. The cable operator is adding Prime Video to [...]

  • youtube leanback screenshot

    YouTube to Shut Down Leanback Web TV Interface on October 2

    YouTube is getting ready to retire its TV-optimized browser interface, also known as YouTube Leanback, on October 2, Variety has learned. The move comes as YouTube is putting a bigger emphasis on its native TV apps, but also represents a blow to users who directly connected their PCs to their TVs. YouTube started to inform [...]

  • Terminator: Dark Fate

    Paramount & Adobe Launch ‘Terminator: Dark Fate’ Trailer Remix Contest

    Adobe has teamed up with Paramount Pictures to launch a remix contest for the trailer of “Terminator: Dark Fate,” which is set to debut in theaters November 1. The winner of the contest will get $10,000 as well as a one-year Adobe Creative Cloud membership and a private screening of the movie for up to [...]

  • Gabrielle Carteris

    SAG-AFTRA Urges Gavin Newsom to Sign Law Punishing 'Deep Fake' Videos

    SAG-AFTRA National Executive Director David White is urging Gov. Gavin Newsom to sign legislation that institutes penalties for nonconsensual digital sexually explicit videos, also known as “deep fakes.” The legislation, Assembly Bill 602, targets companies and individuals who create and distribute the videos in California without the consent of the individual being depicted. “We urge Gov. [...]

  • Facebook Portal logo

    Facebook Is Launching a Portal TV Device: Here’s What We Know

    Facebook is getting ready to launch a TV streaming device in time for the holiday season, Variety has been able to confirm with multiple sources familiar with the company’s plans. The new streaming hardware will be part of the company’s Portal family of devices, featuring a camera, and combining video chatting with TV viewing and [...]

More From Our Brands

Access exclusive content