×
You will be redirected back to your article in seconds

2017 Game Awards Expands Distribution, Adds Fan Voting via Google Search, Twitter, Facebook

Dec. 7 awards show to live-stream worldwide on YouTube, Facebook, Twitter, Twitch and other platforms

The video-game biz’s biggest awards show, the Game Awards, will live-stream this year across 16 gaming and video platforms worldwide on Dec. 7 — and producers are hoping to top the 8.5 million viewers who tuned in to last year’s kudocast.

Angling to boost engagement, the Game Awards for the first time will let fans vote on three categories starting Tuesday, Nov. 14, using Google Search, Twitter direct message, and Facebook Messenger, in addition to thegameawards.com.

“Four years after we started, we’re emboldened. We keep adding more partners,” said Geoff Keighley, creator/producer of the Game Awards. “We’ve giving fans more ways to interact with the show, and introducing exciting new elements including the Game Awards Orchestra.”

The event, to be held again at L.A.’s Microsoft Theater, will include awards presentations, exclusive game world premieres and announcements and musical performances. In addition, Keighley said the 2017 Game Awards has attracted the interest of movie studios, who are looking to feature talent and screen clips of upcoming releases.

The 2016 Game Awards audience topped 8.5 million unique viewers, up 65% from the year prior. That included 1 million streamers in China, according to Keighley. Its growth comes as other big awards shows, including the Emmy Awards and the Oscars, have seen declines in TV viewership over the past few years.

The 2017 Game Awards’ live-streaming partners include Facebook, Twitch, Twitter, and YouTube (which will offer the show in 4K Ultra HD), as well as GameSpot, IGN, Sony’s PlayStation Store, Mixer.com, Steam and Microsoft’s Xbox Live.

In China — where YouTube and other streaming services are blocked— the Game Awards has again partnered with Tencent to air the show live, including on QQ.com. In addition to watching a live translated version of the show and an exclusive preshow, Chinese viewers can use WeChat, QQ.com and Tencent News App to vote on a special “Fans Choice Award,” based on nominees selected by Tencent’s gaming editors.

Other international distribution partners for 2017 — which will carry live, translated versions of the show — include AfreecaTV and KakaoTV (South Korea), NicoNico (Japan), UOL Jogos (Brazil) and Ingromania (Russia). In addition, highlights from the show will be featured in a Snapchat Story.

Nominees for the Game Awards in more than 25 categories will be announced at 10 a.m. ET on Nov. 14. At that point, fans will be able to cast votes on Google Search (by typing “The Game Awards voting” into the search bar), Facebook Messenger and Twitter DM in the esports player, esports team and most-anticipated game categories.

 

Twitter this year is creating a custom #TheGameAwards emoji and live tweets on breaking news and the results of Twitter user polls will be integrated into the broadcast. The live coverage will be available globally to Twitter’s logged-in and logged-out audience at live.twitter.com/thegameawards and via @thegameawards.

“The Game Awards coverage will give passionate gaming fans and awards show enthusiasts around the world live video and real-time conversation all in one place on Twitter,” said Todd Swidler, global head of Twitter’s live video business.

Facebook, in addition to airing the Game Awards on Facebook Live on Dec. 7, will exclusively present a five-week behind-the-scenes series, “The Road to The Game Awards” on its Watch video platform starting next week. Facebook also will again host a special “backstage room” at the show for nominees and digital influencers to go live on their pages and interact with fans in real time.

Apart from the three fan-voted categories, the winners of most of the 2017 Game Awards categories are selected by a panel of 52 industry experts and influencers (up from 28 last year).

The Game Awards are adding two new categories this year: it will have a dedicated category for mobile games (splitting it out from the previous “mobile/handheld” category) as well as an award for best ongoing game to “be more reflective of games being ongoing services instead of one-time releases,” Keighley said.

The Game Awards is executive produced by Keighley and Kimmie H. Kim. The show’s creative director is LeRoy Bennett and Rich Preuss is director. Tickets to attend the Game Awards in-person at L.A.’s Microsoft Theater are now on sale for purchase via AXS.com. More info is available thegameawards.com.

The Game Awards’ advisory board includes execs from Activision, AMD, Electronic Arts, Microsoft, Nintendo of America, Rockstar Games, Sony Interactive Entertainment, Ubisoft, Valve and Warner Bros. Interactive Entertainment.

Pictured above: Game Awards creator/producer Geoff Keighley (l.) and Nintendo of America’s Bill Trinen at the 2016 Game Awards.

More Digital

  • Roku headquarters

    Roku Aims to Top $1 Billion in Revenue in 2019, Beats Holiday Quarter Earnings Expectations

    Roku wants to become a billion-dollar company in 2019, and invest more in its ongoing international expansion. The streaming-device maker told investors on Thursday that it expects to generate between $1 billion and $1.025 billion this year, and that international growth was one of its key investment areas for 2019. Roku made these announcements as [...]

  • Vice Media

    Vice Media Taps Joe Simon as Chief Technology Officer (EXCLUSIVE)

    Joe Simon has been tapped as chief technology officer at Vice Media. The newly created role will include oversight of data analytics, engineering, information technology, media operations, media technology, post production, and systems management. Prior to Vice, Simon spent three years as Encompass Digital Media’s chief operating officer. Previously he held the chief technology officer [...]

  • att_logo

    AT&T Suspends YouTube Ad Spending as Boycott Over 'Pedophilia' Videos Scandal Widens

    AT&T, one month after it thought it was safe to advertise on YouTube again, said it is pulling all advertising spending from the world’s biggest video platform. The telco joins a boycott by marketers alarmed by the discovery that a secret group of child predators has been using YouTube to make sexual comments about kids. [...]

  • VR Pop-Up Opens Doors in Manhattan

    Future of Storytelling Pop-Up VR Arcade Is Coming to Manhattan

    Manhattan is getting a location-based virtual reality (VR) pop-up, courtesy of Future of Storytelling: The temporary Story Arcade will open its doors in the Starrett-Lehigh building this coming Saturday, and host a number of VR experiences, including Felix & Paul Studio’s “Traveling While Black,” Fable’s “Wolves in the Walls” and MWM Immersive’s immersive theater VR [...]

  • Amy Winehouse

    Amy Winehouse Hologram Tour Canceled Over 'Challenges and Sensitivities'

    Amy Winehouse will not be “Back to Black” in a holographic live tour after all. The late British singer, who died in 2011, was to be featured in a stage show slated to launch near the end of 2019. But the producer of the show, BASE Hologram, has indefinitely postponed plans for the Winehouse show, [...]

  • Jennifer Lopez

    Jennifer Lopez Joins TikTok App to Promote NBC's 'World of Dance'

    Jennifer Lopez is the latest celebrity to hop on TikTok, the short-form video app owned by Chinese internet giant ByteDance — more proof of the app’s growing traction, and reflective of media companies’ desire to reach its young-skewing base. Lopez had a very specific aim: to get fans excited about “World of Dance,” the NBC [...]

  • HTC Vive Announces Focus Plus VR

    HTC Vive Announces Focus Plus VR Headset With Dual 6DoF Controllers

    HTC Vive revealed its latest standalone virtual reality headset on Thursday. The Vive Focus Plus upgrades the company’s existing headset by incorporating dual six-degrees-of-freedom (6DoF) controllers, promising users the same freedom as PC VR devices. Adding the second controller will also make it easier for developers to port existing PC VR content, while making it [...]

More From Our Brands

Access exclusive content