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Vice has opened an Asia headquarters in Singapore and will also set up shop in India as part of an effort to break further into the region’s fast-growing digital content sector.

As part of that drive, the youth-focused media business will launch its SVOD service Vice+ in more territories in Asia, including India, Hong Kong, Singapore, Taiwan, and Thailand. It runs the streaming service in the region in partnership with Japan-based telco Docomo.

Hosi Simon will move from New York to Singapore to become CEO, Asia Pacific, for Vice. The new Asia base will open in January and include studio space that will be used for original documentary, drama, and film projects, as well as by Vice’s branding agency, Virtue.

“We believe there is a huge opportunity for Vice to build out a deeply relevant, highly local youth media company across the Asia Pacific region,” said Simon. “With the growing importance of local culture to young people, along with a surging youth population and increased connectivity, some of the most dominant forms of global youth culture across technology, music, fashion, consumer brands, food and identity will come from this part of the world.”

Simon transitions from global general manager, and a replacement for that role has not been made.

Vice India will launch in 2018 as a joint venture with the Times of India Group and, in addition to Singapore, Vice will open up in Mumbai and Delhi in 2018. It already has outposts in Beijing, Shanghai, Tokyo, Auckland, Melbourne, Sydney, and Jakarta.