×
You will be redirected back to your article in seconds

UniFrance’s MyFrenchFilmFestival Reaches Record 6.7 Million Views Worldwide

PARIS – MyFrenchFilmFestival, the month-long fest created by French promotional organization UniFrance to showcase 10 Gallic features and 10 shorts across online platforms worldwide, reached a record 6.7 million views.

The movies and shorts played on the MyFrenchFilmFestival.com platform, along with 37 other online services, including iTunes, Amazon, Google Play, Spain’s Movistar+, FilmIn, the U.K.’s Curzon Home Cinema and Japan’s Uplink Cloud (among seven Japanese sites).

MyFrenchFilmFestival attracted the most views in Russia, followed by the U.S., Mexico, Brazil and France. Last year’s edition garnered 6.5 million views across 206 territories.

One of the 10 competing feature films, Rudi Rosenberg’s comedy “The New Kid,” won the Chopard’s directors award as well as the international press nod.

“The New Kid,” a tender comedy (repped by Indie Sales) about the ups and downs of a tweener starting at a new school, was selected by an international jury of filmmakers presided over by Argentine helmer Pablo Trapero (“The Clan”) with Rebecca Zlotowski (“Planetarium”), Bertrand Bonello (“Nocturama”), Fabrice du Welz (“Alleluia”) and Shlomi Elkabetz (“Gett, the Trial of Viviane Amsalem”).

The jury also gave a special mention to Valerie Donzelli’s “Marguerite et Julien,” which opened in competition at Cannes two years ago.

“Ogres,” meanwhile, won the Lacoste audience prize. Toplining Adele Haenel (“Love at First Fight”), “Ogres” is a colorful drama turning on a traveling theater troupe. UniFrance said “Ogres” got more than 50,000 people votes from MyFrenchFilmFestival participants.

The competition lineup included Eva Husson’s “Bang Gang,” Mikhael Hers’s “This Summer Feeling,” Danielle Arbid’s “Parisienne,” Philippe Lesage’s “The Demons,” Antoine Cuypers’ “Prejudice,” Emmanuel Finkiel’s “A Decent Man” and Sébastien Marnier’s “Faultless.”

The movies also played in select theaters across several cities, including Los Angeles, Shanghai and Marrakech.

In most territories, the movie rental was priced at 1.99 euros per film and 5.99 euros for the whole pack. In other territories, such as Africa, Latin America, India, Poland, Romania and Russia, movies were entirely free of charge.

MyFrenchFilmFestival was created by UniFrance seven years ago to promote a broad range of French films that are still available in many international territories and to explore digital opportunities in emerging and established markets.

More Digital

  • Reed Hastings Netflix

    Netflix Won't Be Part of Apple's Video Service, CEO Reed Hastings Confirms

    Netflix CEO Reed Hastings confirmed at a press event in Los Angeles Monday that his company won’t be taking part in Apple’s upcoming video service. “Apple is a great company,” Hastings said. However, Netflix wanted to control its experience within its own app, which is why it wasn’t working with Apple. “We have chosen not [...]

  • mark Beaven

    If Spotify Is Holding Town Halls for Songwriters, They Must Be Open (Guest Column)

    Earlier this month, Amazon, Google, SiriusXM and Spotify challenged the Copyright Royalty Board’s decision to increase the compulsory mechanical rates paid to songwriters by 44% over the next five years. The streamers have come under fierce criticism for the move, which they claim is over the complexities of the CRB’s rules but is widely assumed [...]

  • iHeartMedia Promotes Angel Aristone to Executive

    iHeartMedia Promotes Angel Aristone to Executive VP of Communications

    Angel Aristone has been promoted to executive vice president of communications for iHeartMedia, the company announced today. According to the announcement, Aristone will continue to position iHeart as a media and entertainment leader through proactive strategic communication efforts on both a local and national level. She will also continue to oversee media relations and external [...]

  • UFC 235 Mixed Martial Arts, Las

    All UFC Pay-Per-View Events Moving to ESPN+ Exclusively in U.S. Through 2025

    The UFC — in a major jump to digital away from traditional pay TV — inked an expanded pact with ESPN under which all of the mixed martial arts promoter’s pay-per-view events will be available exclusively on ESPN+ in the U.S. for the next seven years. Under the agreement, the ESPN+ subscription streaming service will [...]

  • iPhone 7 Tim Cook

    Apple’s Video Streaming Plans: Key Open Questions

    Apple is expected to give a glimpse of its upcoming video streaming service at an event on its Cupertino, California-based campus on March 25. Reports over the past year have trickled out hinting at what an Apple streaming service could look like, but the company itself has been tight-lipped on divulging details. The streaming product [...]

  • Google Gaming Unveiling Will Include Hands-On

    Google Pop-Up Museum Teases New Logo, Possible Gaming Hardware

    A pop-up Google exhibit that appeared outside the Game Developers Conference Monday morning is teasing what is likely some sort of gaming hardware that’s “coming soon” along with its new logo. A Google employee confirmed to Variety that the logo — seen in the image above —  is for the new tech set to be [...]

More From Our Brands

Access exclusive content