×

UniFrance’s MyFrenchFilmFestival Reaches Record 6.7 Million Views Worldwide

PARIS – MyFrenchFilmFestival, the month-long fest created by French promotional organization UniFrance to showcase 10 Gallic features and 10 shorts across online platforms worldwide, reached a record 6.7 million views.

The movies and shorts played on the MyFrenchFilmFestival.com platform, along with 37 other online services, including iTunes, Amazon, Google Play, Spain’s Movistar+, FilmIn, the U.K.’s Curzon Home Cinema and Japan’s Uplink Cloud (among seven Japanese sites).

MyFrenchFilmFestival attracted the most views in Russia, followed by the U.S., Mexico, Brazil and France. Last year’s edition garnered 6.5 million views across 206 territories.

One of the 10 competing feature films, Rudi Rosenberg’s comedy “The New Kid,” won the Chopard’s directors award as well as the international press nod.

“The New Kid,” a tender comedy (repped by Indie Sales) about the ups and downs of a tweener starting at a new school, was selected by an international jury of filmmakers presided over by Argentine helmer Pablo Trapero (“The Clan”) with Rebecca Zlotowski (“Planetarium”), Bertrand Bonello (“Nocturama”), Fabrice du Welz (“Alleluia”) and Shlomi Elkabetz (“Gett, the Trial of Viviane Amsalem”).

The jury also gave a special mention to Valerie Donzelli’s “Marguerite et Julien,” which opened in competition at Cannes two years ago.

“Ogres,” meanwhile, won the Lacoste audience prize. Toplining Adele Haenel (“Love at First Fight”), “Ogres” is a colorful drama turning on a traveling theater troupe. UniFrance said “Ogres” got more than 50,000 people votes from MyFrenchFilmFestival participants.

The competition lineup included Eva Husson’s “Bang Gang,” Mikhael Hers’s “This Summer Feeling,” Danielle Arbid’s “Parisienne,” Philippe Lesage’s “The Demons,” Antoine Cuypers’ “Prejudice,” Emmanuel Finkiel’s “A Decent Man” and Sébastien Marnier’s “Faultless.”

The movies also played in select theaters across several cities, including Los Angeles, Shanghai and Marrakech.

In most territories, the movie rental was priced at 1.99 euros per film and 5.99 euros for the whole pack. In other territories, such as Africa, Latin America, India, Poland, Romania and Russia, movies were entirely free of charge.

MyFrenchFilmFestival was created by UniFrance seven years ago to promote a broad range of French films that are still available in many international territories and to explore digital opportunities in emerging and established markets.

More Digital

  • The Lion King

    ‘The Lion King’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Walt Disney Pictures claims the top spot in spending with “The Lion King.” Ads placed for the remake had an estimated media value of $5.64 million through Sunday for 1,290 national ad airings on [...]

  • Apple Plans to Fund Podcast Exclusives:

    Apple Reportedly Plans to Fund Original Podcasts

    Apple has plans to open its checkbooks for podcasts that would be exclusive to its podcasting apps, Bloomberg reported Tuesday. The investments would help the company defend its market leadership in an increasingly crowded field, and fend off competitors like Spotify, Pandora and Luminary. News of the plans sent Spotify’s stock down more than 3%; [...]

  • LiveXLive Names AOL and MTV Vet

    LiveXLive Names AOL and MTV Vet Dermot McCormack President

    Live entertainment digital media company LiveXLive Media today announced that AOL and MTV veteran Dermot McCormack has been named president of the company. According to the announcement, McCormack will lead the business and creative operations of LiveXLive, effective immediately. McCormack previously served as AOL’s Global President of Video and Studios, where he oversaw the video [...]

  • Recording Studio

    Cloud-Based Music Mastering Platform Landr Raises $26 Million

    Cloud-based music mastering and distribution platform Landr has raised a $26 million Series B round of funding. The new founding round was led by the Sony Innovation Fund, microphone manufacturer Shure, state-owned financing corporation Investissement Québec and Fonds de solidarité FTQ. Warner Music, Plus Eight Equity Partners, Slaight Communications, YUL Ventures and PEAK Capital Partners [...]

  • NBC News - Quibi

    NBC News to Produce Two Daily Shows for Jeffrey Katzenberg’s Quibi

    NBC News has joined Quibi’s ambitious bid to build a mobile subscription TV service. NBCUniversal’s news division plans to build a custom set at 30 Rock where it will produce daily morning and evening newscasts, seven days per week, for Quibi, the well-funded mobile video startup from chairman Jeffrey Katzenberg and CEO Meg Whitman. The [...]

More From Our Brands

Access exclusive content