×

Nintendo Switch Has Sold 10 Million Units to Date

Nintendo is boasting that its Switch hybrid console has sold 10 million units worldwide in the first nine months of release, helped by Black Friday promotions.

The console’s relatively robust sales (as measured internally through the end of November 2017) come as Nintendo has encountered some manufacturing bottlenecks in its supply chain, which the company has moved to address. The Nintendo Switch carries a list price of $300 — so the sale of 10 million units translates into more than $3 billion in revenue related to the product. Released this past March, the system had sold 7.63 million units globally through the end of September.

One of the key selling points of the dual-use system is that it can be connected to a TV like a traditional console or undocked and used as a mobile device. “It’s a powerful idea for a gamer to never have to leave their game experience behind,” said Reggie Fils-Aime, president and COO of Nintendo of America. “That’s been a cornerstone of our strong performance to date.”

The original Nintendo Wii, launched in 2006, sold more than 100 million units and remains the company’s best-selling console to date. Fils-Aime said it’s possible that the Switch will top the first-year sales of the Wii, if momentum remain strong through the holiday-shopping season.

The company isn’t breaking out where current U.S. sales of the Nintendo Switch stand. It previously said that through the end of October, it had sold more than 2.6 million Switch systems in the U.S.

In October, Nintendo raised projections for Switch shipments for its fiscal year ending March 2018 from 10 million to 14 million units. That would put the Nintendo Switch at 16.7 million units sold in its first year of release, on pace to exceed lifetime sales of the Nintendo Wii U (which shipped 13.6 million units over a five-year period).

The lineup of Nintendo-published games also has fueled fueling Switch sales, Fils-Aime said. Three titles have been purchased by more than 50% of Switch owners: “The Legend of Zelda: Breath of the Wild” — which won game of the year at the 2017 Game Awards — “Mario Kart 8 Deluxe,” and “Super Mario Odyssey.” Another title, third-person shooter “Splatoon 2,” has been purchased by one in four Switch owners, he said.

“Typically if you have a title where one out of five owners have bought a game, that’s strong,” Fils-Aime said. “That helps drive sell-through of the console.”

Nintendo also has seen good support for the Switch from big game publishers like EA and Ubisoft, as well as independent developers, he added.

For 2018, Nintendo Switch games on tap include Nintendo-published titles like “Kirby Star Allies,” “Bayonetta,” “Bayonetta 2” and a new game in the Yoshi franchise. Forthcoming third-party games include Bethesda’s “Wolfenstein II: The New Colossus,” Capcom’s “Mega Man 11” and Square Enix’s “Project Octopath Traveler” (working title).

Popular on Variety

More Digital

  • Elite Season 2

    San Sebastian: Spain’s SVOD Players Debate Competition, Brand, Talent

    SAN SEBASTIAN  — Executives from HBO, Netflix, Amazon and Movistar+ and “Elite” co-creator Darío Madrona took to the stage to field questions on the Global Impact of Spanish Series. Here, briefly, are five takeaways: 1.Spain First “La Casa de Papel” was watched by 34,355,956 Netflix accounts over its first seven days,  after a July 19 [...]

  • Tinder - Swipe Night

    Tinder's Apocalyptic 'Swipe Night' Interactive Dating Show Sets Release Date

    Tinder next month will bow its first original entertainment content — “Swipe Night,” an interactive adventure series in which viewers are forced to make dating choices on humanity’s last night on Earth. Variety previously reported details of the location-based social network/dating app service’s foray into original content, which recently wrapped production in Mexico City and [...]

  • Editorial Use onlyMandatory Credit: Photo by

    YouTube Rolls Back Verification Changes, Says Verified Creators Can Keep Their Badge

    A day after announcing significant changes to its verification program, YouTube announced Friday afternoon that it won’t be de-verifying existing creators after all. “We heard loud and clear how much the badge means to you,” said YouTube product manager Jonathan McPhie in a blog post. “Channels that already have the verification badge will now keep it [...]

  • BLive: BitTorrent Live Streaming App to

    BitTorrent to Launch Public Beta of New Live Streaming App

    BitTorrent is getting ready to open the floodgates for its new live streaming app, dubbed BitTorrent Live: The company plans to launch a BitTorrent Live Android app on various app stores as part of a public beta test late Friday, according to a spokesperson. BitTorrent Live, which is also known as BLive, is being described [...]

  • Netflix - Apple TV

    Netflix Stock Drops After CEO Acknowledges 'Tough Competition' Coming From Disney, Apple

    Netflix shares fell as much as 7% Friday to a nine-month low, coming after CEO Reed Hastings commented that the November launches of Disney Plus and Apple TV Plus will introduce a “whole new world” of competition. Hastings, speaking at the Royal Television Society conference Friday in Cambridge, England, said, “While we’ve been competing with [...]

  • Facebook

    Facebook Suspends Tens of Thousands of Apps During Privacy Investigation

    Facebook has suspended tens of thousands of apps ever since it began investigating potential privacy abuses, the company said Friday. The apps in question had been built by around 400 developers, and a suspension doesn’t necessarily indicate actual privacy violations. Facebook began combing through millions of apps that made use of its platform after the [...]

  • tivo logo

    Tivo Plans to Launch Android TV Dongle, Tivo+ Curation App

    DVR maker Tivo is getting ready to release a new device that may not record television at all: The company plans to launch a $50 Roku-like TV dongle early next year, its new CEO Dave Shull revealed in a conversation with CNN this week. The new device will be powered by Google’s Android TV platform, [...]

More From Our Brands

Access exclusive content