×
You will be redirected back to your article in seconds

Disney Shutting Down Club Penguin, Will Relaunch Franchise With New Mobile Game

Disney will discontinue the Club Penguin subscription social game for desktop and mobile devices, which has been running for 11 years, and at the same will launch a new mobile game featuring the cartoon aquatic birds in March.

The Mouse House acquired Club Penguin in 2007 in a deal reportedly worth up to $700 million. At one point, Club Penguin had registered more than 200 million accounts on the subscription-based service aimed at young kids; Disney is not disclosing the current number of subscribers.

Club Penguin announced the change in a blog post Monday. According to Disney, it has built an entirely new mobile-only platform for the new Club Penguin Island game, requiring it to retire the system that has powered the legacy service for more than a decade.

The current game will cease on March 29, 2017, and memberships for desktop Club Penguin and the Club Penguin app will no longer be available for purchase as of Jan. 31, at which time paid member accounts will no longer be charged for the service.

Even with the demise of the existing service, Club Penguin promised “an amazing new product, Club Penguin Island” — set to launch in March — that “offers a uniquely penguin experience, with new features and gameplay, making it more fun than ever,” according to the post.

Current Club Penguin players in select territories can preregister their new penguin name on the Club Penguin Island website (link here) by Feb. 16. Those who preregister will receive “exclusive in-game rewards” when they log in for the first time.

The cost of Club Penguin has been $7.95 per month (or $19.95 for three months). Disney has not announced pricing for Club Penguin Island, but says it’s expected to be in line with the previous cost of Club Penguin membership or potentially slightly less.

More Digital

  • BTF Media, Vince Gerardis Pact Sign

    NATPE: BTF Media, Vince Gerardis Pact for Six Projects (EXCLUSIVE)

    MIAMI — BTF Media, producer of breakout series “Hasta Que te Conocí” and “El Secreto de Selena,” is teaming with Vince Gerardis, a co-executive producer with George Martin on “Game of Thrones,” on a six-project co-production alliance. Spearheaded at BTF Media by founder-partner Ricardo Coeto, the agreement takes in the development and co-production of the [...]

  • Bob Bakish Variety Cover Story

    Viacom Has Acquired Pluto TV Streaming Service for $340M

    Viacom has acquired Los Angeles-based video streaming service Pluto TV for $340 million in cash, both companies confirmed Tuesday. “Today marks an important step forward in Viacom’s evolution, as we work to move both our company and the industry forward,” said Viacom CEO Bob Bakish in a statement. “Pluto TV’s unique and market-leading product, combined [...]

  • Bob PittmanVariety Entertainment Summit at CES,

    iHeartMedia Bankruptcy Plan Approved, CEO Bob Pittman's Contract Renewed

    A U.S. court has approved the bankruptcy plan of iHeartMedia, the biggest radio broadcaster in the U.S., which will shave down its crushing debt load and separate iHeartMedia from Clear Channel Outdoor Holdings. The company said chairman and CEO Bob Pittman and Rich Bressler, president, COO and CFO, have extended their contracts by four years. [...]

  • Instagram Logo

    Netflix Lets iOS Users Share Movies, Shows to Instagram Stories

    Netflix is tapping into Instagram Stories for some word-of-mouth promotion: The streaming video service rolled out a new Instagram integration Tuesday that allows iOS users to share their favorite movies and TV shows via Stories. To do so, users simply select the title of their choice within the Netflix iOS app, and then share it [...]

  • Brian Lockhart - ESPN+

    ESPN Hires NFL Media's Brian Lockhart to Head ESPN+ Original Content

    ESPN recruited Brian Lockhart, who has spent more than a decade at NFL Media, as executive producer of original content for the ESPN+ subscription-streaming service. Lockhart will oversee strategy and development for all ESPN+ original programming initiatives, including new projects as well as existing shows such as “Detail,” “More Than an Athlete,” “The Board Room,” [...]

  • Roma

    Netflix Joins the Motion Picture Association of America

    UPDATED WASHINGTON — Netflix has joined the Motion Picture Association of America, a move that reflects its evolution as a major player in the movie business. The MPAA currently has six major studios as members, and it collected about $38 million in membership dues in 2017, according to its most recent filing with the IRS. [...]

More From Our Brands

Access exclusive content