×
You will be redirected back to your article in seconds

Jordan Levin Named CEO of AwesomenessTV

Jordan Levin, the TV veteran who was a key member of the WB Network launch team, has been named CEO of AwesomenessTV, the digital content dynamo that is a joint venture of Comcast’s DreamWorks Animation, Hearst Corp. and Verizon.

Levin’s move to Awesomeness comes on the heels of the departure of Awesomeness founder Brian Robbins in February. Levin will work alongside Awesomeness president Brett Bouttier in steering the company that has become a prolific producer of short-form and long-form content aimed at youthful audiences. The company is in the midst of an expansion with plans to launch an Awesomeness News division and expand its activity in the film realm.

Universal Pictures chairman Jeff Shell announced the appointment Tuesday in a memo to staffers. Levin has spent the past two years as chief content officer for the NFL. He’ll start his new gig at Awesomeness on May 30.

“Jordan comes to the company with an outstanding track record for successfully combining creativity and business acumen in building content platforms and programming with young adult audience appeal,” Shell wrote.

Levin has a history with Robbins and AwesomenessTV’s Joe Davola. The three worked together in the WB Network days on a number of series projects including “Smallville” and “One Tree Hill.”

Levin rose through the ranks at the WB Network from its prelaunch days in 1994 through 2004, when he stepped down as CEO. After the WB, Levin co-founded the management-production banner Generate, which was an early entertainment company to explore digital content and branded content business. Generate was acquired by Alloy Digital n 2011; it’s now part of Defy Media.

Levin served a hitch as exec VP of programming at Xbox before joining the NFL. Earlier in his career, he worked with Shell as a creative executive at Disney’s network TV production arm.

“I believe Awesomeness has become one of the most relevant brands for young adults across television, film and digital because it quickly cultivated a passionate community around its singular voice and creative vision,” Levin said. “No other outlet has empowered a new generation of creators and consumers so authentically, and I can’t wait to be a part of it.”

More Digital

  • Alibaba Buys 8% Stake in Chinese

    Alibaba Buys 8% Stake in Chinese Video Platform Bilibili

    Alibaba has purchased an 8% stake in the Chinese online video platform Bilibili, the official Xinhua news agency reported. Bilibili is one of China’s top video streaming and entertainment platforms, with about 92 million monthly active users and 450 million page-views per day. Founded in 2009, it was listed on the NASDAQ last March. Alibaba’s [...]

  • Clevver-Logo

    Hearst Magazines Buys Clevver's Pop-Culture YouTube Channels After Defy's Demise

    Hearst Magazines has snapped up Clevver, a network of female-skewing lifestyle and pop-culture news YouTube channels that had been owned by now-defunct Defy Media. Clevver was left homeless after Defy’s sudden shutdown in November; its principals said at the time they were looking for a new home. Hearst Magazines sees a digital fit with Clevver’s [...]

  • "Brother" -- Episode 201-- Pictured (l-r):

    CBS Interactive's Marc DeBevoise on Streaming Boom, Content Strategy, and Apple

    Not everyone wants or needs to be Netflix to succeed in the streaming space. And not everyone sees Apple’s enigmatic new service as a threat. Even as rival streaming services offer gobs of content, CBS Interactive’s president and COO Marc DeBevoise sees the company’s targeted original programming strategy continuing to attract viewers to its All [...]

  • Rhett-Link-Good-Mythical-Morning

    Rhett & Link's Mythical Entertainment in Talks to Acquire Smosh (EXCLUSIVE)

    Smosh, the YouTube comedy brand left stranded after parent company Defy Media went belly-up, may be about to get a new business partner. Mythical Entertainment, the entertainment company founded by top YouTube comedy duo Rhett & Link, has been in talks about acquiring the Smosh brand, sources told Variety. Multiple potential buyers came forward to [...]

  • Pokemon Go

    Proposed 'Pokémon Go' Lawsuit Settlement May Remove Poké Stops, Gyms

    A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]

  • Skyline of Doha at night with

    Qatar's beIN Rallies Support From U.S. Companies Against Pirate Broadcaster beoutQ

    Qatari powerhouse beIN Media Group has rallied support from American sports and entertainment entities, including Discovery and Fox, behind its request that the U.S. government place Saudi Arabia on its watch list of top intellectual property offenders. The Doha-based broadcaster, a state-owned spinoff of Al Jazeera news network, accuses the Saudi government of harboring pirate broadcaster [...]

More From Our Brands

Access exclusive content