×
You will be redirected back to your article in seconds

Jaunt Hires Former Hulu Exec JP Colaco as Chief Revenue Officer

Virtual-reality startup Jaunt has hired former Hulu executive Jean-Paul “JP” Colaco as its first chief revenue officer. In that position, he is now tasked with turning Jaunt, which has raised more than $100 million from Disney and others, into a moneymaker.

Colaco told Variety earlier this week that he always liked to dabble in the intersection of technology and media, and that VR may just be the next big thing for both.

“VR is going to be transformative,” he said, adding that he was also happy to join up with both Jaunt founder Arthur van Hoff and the company’s new CEO, former Hearst exec George Kliavkoff. “The team is really high-caliber.”

Most recently, Colaco was working as senior VP of advertising and business development at Vessel, the online-video subscription startup founded by Hulu founding CEO Jason Kilar. Vessel was acquired by Verizon in October. Before that, he worked for six years for Hulu, when the video service grew from zero to $500 million in annual ad revenue.

That experience has shaped how Colaco is now thinking about monetization for cinematic virtual reality. “You want consumers to embrace the new technology,” he said, arguing that advertising is the best way to generate revenue in these early days of the medium.

That may change down the road, Colaco allowed. “I do believe that there will be opportunities to distribute [VR] content on a paid basis,” he said. For Jaunt, opportunities could include both licensing content to the likes of Amazon, Netflix or YouTube, as well as eventually going direct-to-consumer.

Asked about lagging sales of VR headsets, Colaco said that “VR is more than headsets,” with 360-degree video being a kind of “gateway drug” for the new medium. However, he also said that he expects headset sales to pick up in the future. “All the metrics are moving in the right direction.”

Jaunt was launched in 2013, and developed its own VR camera, app platform and cloud back-end. More recently, the company has focused on the creation and distribution of cinematic VR content. Last month, Jaunt announced that it will produce and distribute a serialized remake of the 1992 sci-fi feature film “Lawnmower Man.”

Popular on Variety

More Digital

  • Facebook Logo

    Facebook Watch Signs Content Pact With France's M6, Unveils European Short-Form Slate

    Facebook Watch has inked a content pact with French channel M6 and unveiled a slate of short-form content from European digital publishers for the platform. The deal with M6 will see the French broadcaster place spinoff programming from some of its hit shows on Facebook Watch. M6 will run pre- and after-show clips, interviews, and [...]

  • Snow White

    What's Coming to Disney Plus Starting in November

    Disney unveiled the complete list of films to premiere on its streaming service Disney Plus via a lengthy Twitter thread Monday. With its powerhouse catalog including Marvel, Pixar, Star Wars, and National Geographic properties, the full magnitude of the Disney empire will be seen once the streaming service launches. Along with Disney originals previously announced [...]

  • Stock market

    Trading In Music's Futures: How to Cash In on the Industry's Gold Rush (Guest Column)

    The music industry is entering a time of financial prosperity thanks to the widespread use of streaming services like Spotify, Apple Music, and Tidal. According to a recent report by Musicwatch, 77% of all internet users in the U.S. stream music, while Goldman Sachs projects a revenue pot of $34 billion by 2030. Finally, the [...]

  • Grace Helbig

    Grace Helbig Hosting Facebook Watch Show 'Ladies First' About Empowered Women

    Longtime YouTube creator Grace Helbig has a new series — coming to Facebook Watch. In the unscripted eight-episode show “Ladies First with Grace Helbig,” set to premiere Tuesday, Oct. 22, the digital star sits down with a series of “empowered women” to learn about how they’re making a positive impact. Guests include actress-comedian Margaret Cho, [...]

  • Fortnite-Season-X-Out-of-Time

    'Fortnite' Goes Dark: A Masterful Marketing Stroke by Epic Games

    On Sunday, “Fortnite” — the most popular game on Earth right now — without warning, imploded into darkness. At around 2 p.m. ET on Oct. 13, a meteor in Season 10 of “Fortnite” that had been biding its time set off a cataclysmic chain reaction that sucked up everything on the the island and eventually [...]

  • reddit-snapshat-sharing

    Reddit Adds Snapchat Sharing to Its iOS App

    In a first such integration with other social networks, Reddit has added an option to share content from its iOS app to Snapchat. iPhone users can now share Reddit posts with their contacts on Snapchat, or add Reddit content to their Snapchat stories. Anything shared on Snapchat includes a special Reddit sticker, and links back [...]

More From Our Brands

Access exclusive content