×
You will be redirected back to your article in seconds

Jaunt Hires Former Hulu Exec JP Colaco as Chief Revenue Officer

Virtual-reality startup Jaunt has hired former Hulu executive Jean-Paul “JP” Colaco as its first chief revenue officer. In that position, he is now tasked with turning Jaunt, which has raised more than $100 million from Disney and others, into a moneymaker.

Colaco told Variety earlier this week that he always liked to dabble in the intersection of technology and media, and that VR may just be the next big thing for both.

“VR is going to be transformative,” he said, adding that he was also happy to join up with both Jaunt founder Arthur van Hoff and the company’s new CEO, former Hearst exec George Kliavkoff. “The team is really high-caliber.”

Most recently, Colaco was working as senior VP of advertising and business development at Vessel, the online-video subscription startup founded by Hulu founding CEO Jason Kilar. Vessel was acquired by Verizon in October. Before that, he worked for six years for Hulu, when the video service grew from zero to $500 million in annual ad revenue.

That experience has shaped how Colaco is now thinking about monetization for cinematic virtual reality. “You want consumers to embrace the new technology,” he said, arguing that advertising is the best way to generate revenue in these early days of the medium.

That may change down the road, Colaco allowed. “I do believe that there will be opportunities to distribute [VR] content on a paid basis,” he said. For Jaunt, opportunities could include both licensing content to the likes of Amazon, Netflix or YouTube, as well as eventually going direct-to-consumer.

Asked about lagging sales of VR headsets, Colaco said that “VR is more than headsets,” with 360-degree video being a kind of “gateway drug” for the new medium. However, he also said that he expects headset sales to pick up in the future. “All the metrics are moving in the right direction.”

Jaunt was launched in 2013, and developed its own VR camera, app platform and cloud back-end. More recently, the company has focused on the creation and distribution of cinematic VR content. Last month, Jaunt announced that it will produce and distribute a serialized remake of the 1992 sci-fi feature film “Lawnmower Man.”

More Digital

  • Colin Kroll Dead Vine Obit

    HQ Trivia and Vine Co-Founder Colin Kroll Dies at 35

    Colin Kroll, co-founder of the Vine video app and the HQ Trivia game, was found dead in his Manhattan apartment early Sunday of an apparent drug overdose, Variety has confirmed. He was 35. New York Police Department officers responded at 12:18 a.m. Sunday, Dec. 16, to a call by Kroll’s girlfriend who was concerned about [...]

  • Nick Eh 30, StoneMountain64

    CAA Signs Gaming Influencers Nick Eh 30, StoneMountain64

    CAA has signed two popular live-streaming battle royale gamers — Nicholas Amyoony, better known as Nick Eh 30, and David Steinberg, aka StoneMountain64 — for representation. CAA said it will work to create opportunities for Nick Eh 30 (above left) and StoneMountain64 (above right) in all areas, including TV, motion pictures, touring, digital distribution and [...]

  • Amazon Adds NBA League Pass to

    Amazon Adds NBA League Pass Live-Streaming Games to Prime Video Channels

    Amazon is bringing pro hoops action to Prime Video Channels: The ecommerce giant now offers NBA League Pass as part of its lineup of 150-plus subscription options for Prime members in the U.S. It’s the first U.S. live-sports subscription service on Prime Video Channels. Prime members can subscribe to NBA League Pass via Prime Video [...]

  • Fifty Shades of Grey

    International Piracy Ring Stole Over 25,000 Movie and TV Digital Files, U.S. Feds Say

    A five-member international hacking crime ring stole more than 25,000 files for Hollywood movies and TV shows and illegally offered hundreds of them for sale online, according to U.S. law enforcement officials. A federal grand jury in L.A. on Wednesday (Dec. 12) indicted five men, identified as residing in the U.K., India, Dubai and Malaysia, [...]

  • Phil Schiller, Apple's senior vice president

    Apple to Update iPhones in China to Avoid Sales Ban

    Apple is pushing out a software update to iPhones in China to address a recent court order obtained by Qualcomm that banned the sale of certain iPhone models in the country. The update will allow the company to continue selling its phones in China, company representatives told Reuters Friday morning. The Fuzhou Intermediate People’s Court [...]

  • Kevin Reilly Variety Cover

    Kevin Reilly Named Content Chief for WarnerMedia Streaming Service

    Kevin Reilly — a veteran television exec who has led programming at NBC, FX, Fox, and most recently Turner Broadcasting — has been tapped to head content strategy for the still-nascent streaming service that WarnerMedia plans to launch next year. Reilly, who has led programming at Turner brands TNT and TBS since 2015, will serve [...]

More From Our Brands

Access exclusive content