×

Viacom Launches MTV MIX Channel in Japan, Nickelodeon Apps in Indonesia

Viacom International and HJ Holdings are teaming up to launch a subscription-based linear channel that will play on Hulu’s subscription video platform in Japan.

MTV MIX, which launches June 1, will offer access to international and local music videos, while also carrying a range of popular MTV reality programs.

“We are expanding MTV’s reach to a younger demographic of Japanese music fans through the launch of MTV MIX on Hulu in Japan, giving fans access to top international music and entertainment anytime, anywhere,” said Susumu Imata, senior VP and GM, Viacom Networks Japan. Last year, the group launched MTV HITS on AbemaTV, an advertising-supported OTT multi-channel linear platform in Japan.

HJ is the immediate parent of Hulu Japan, the SVoD platform launched in 2011 by America’s Hulu. Nippon TV bought Hulu Japan in 2014; HJ is a wholly owned subsidiary of Nippon TV.

Separately, Viacom revealed a new agreement with dominant Indonesian telco Telkomsel to launch the Nickelodeon Play app in Indonesia within the third quarter of 2017. That will be followed by Nick Jr. Play in the next few months.

Nickelodeon Play can be downloaded for free from app stores and is then accessed via a “Nickelodeon Kids Pack” where premium Nickelodeon content can be unlocked by Telkomsel’s post-paid and pre-paid users.

Telkomsel will also offer its 173 million mobile customers a subscription package with a dedicated data plan for the two apps. They will be available in English with Bahasa Indonesia localization.

More Digital

  • Alex Jones

    Google Removes Infowars Android App From Online Store Over Coronavirus Misinformation

    Google on Friday removed the Android version of the Infowars app from the Google Play online store, after comments made by Infowars founder Alex Jones about the COVID-19 pandemic were deemed false and harmful. Google Play was that last major internet platform that provided an outlet for Infowars, which trades in right-wing conspiracy theories and [...]

  • Van Weezer

    Weezer Debuts Online Video Game as Throwback to Simpler Times -- And Album Promo

    Eight-bit diehards, get your thumbs ready: pop rock darlings Weezer have launched a nostalgia-heavy online side-scrolling action game, playable via web browsers.  The “The End of the Game” game has users playing as one of the band’s four members and jumping and shooting their way in a (surprisingly difficult) boss fight against an oversized, beanie-clad [...]

  • Google-Mountain-View-Calif

    Google Commits $800 Million, Mostly in Ad Credits, to Coronavirus Relief Efforts

    Google and parent Alphabet are pitching in to help small businesses, health organizations and governments dealing with the COVID-19 pandemic. The internet company has earmarked more than $800 million for coronavirus relief, about three-fourths of which ($610 million) is in the form of Google Ad credits to small and midsize businesses and governmental orgs, Alphabet [...]

  • Why Are Music Streams Down If

    Why Are Music Streams Down If Everyone's Stuck at Home? Experts Weigh in

    While it might seem counterintuitive that music streams would decline at a time when so many Americans were ordered to stay home, data-savvy label executives were neither startled nor concerned by the 7.6% drop in plays that happened in the March 13-19 tracking week. Simply put, they say it’s down to focus on news and [...]

  • MipTV Online Plus Initiative Launches

    MipTV Online Plus Features Showcases, Pitches, Presentations

    Reed Midem launches its MipTV Online Plus initiative Monday as a digital alternative to the conference that was scheduled to open on the same day in Cannes, but it includes many of the elements that were planned for the physical event. Among the streamed sessions on Monday morning (Paris time) will be the invitation-only Drama [...]

More From Our Brands

Access exclusive content