×
You will be redirected back to your article in seconds

Video Group Iflix to Launch in Sub-Saharan Africa

Asia-based streaming service iflix is to begin operations in sub-Saharan Africa. It is opening facilities in South Africa and plans to roll out services in the second and third quarters of this year in Nigeria, Ghana, Kenya, Tanzania, and Zimbabwe.

The outfit began operations in 2015 in Malaysia and has now rolled out services in Southeast Asia, the Middle East and North Africa. The latest moves will extend its territories to 23. It claims a current 5 million subscribers.

It will offer a lineup that on launch includes Hollywood, Bollywood, and Nollywood movies. It plans to include other African shows and movies, and exclusive African series.

After launching in May 2015, iflix quickly established its dominance in Asia, rolling out its world-class service to 18 markets across the region and MENA in less than two years. It wants to challenge Netflix in emerging markets. In Africa, iflix hopes to capitalize on the sub-Saharan region’s large youth population and rapidly growing Internet and smartphone penetration.

Iflix was originally backed by Catcha Group and has in the last year attracted investment from U.S. cable giant Liberty International as well as from European pay-TV giant Sky.

“As Africa transitions from the margins to the mainstream of the global economy, there is a unique, once-in-a-generation opportunity to fundamentally shift the way a billion people consume and enjoy content. By 2020, Africa will have 720 million smartphone users. We aim to meet the entertainment needs of those [increasingly] connected viewers,” Britt said in a statement.

“We are passionately focused on providing the broadest selection of premium content at a price everyone can afford. We can’t wait to tackle both the enormous opportunities and challenges ahead in serving this incredibly diverse and exciting region,” said Andre de Wet, iflix Head of Africa.

Popular on Variety

More Digital

  • Neilsons Measurment Problems TV Digital

    AT&T's Ad-Tech Unit Xandr Buys Clypd To Help Place TV Commercials More Precisely

    Xandr, the AT&T ad-technology unit, has purchased a new company that helps advertisers use data to place commercials in front of the audiences most likely to want to watch them The AT&T division said Friday it had acquired clypd, a company that helps advertisers move forward in a growing desire by Madison Avenue to run [...]

  • AT&T Logo Building

    AT&T TV Now Price Hike Coming Next Month, Base Package to Cost $65

    AT&T is instituting a substantial price hike for its live TV streaming service AT&T TV Now: Customers who have subscribed to the service’s basic “Plus” package will see their bill go up by $15, to a total of $65 per month, starting next month. The telco has started to inform existing subscribers about the price [...]

  • Disney-Family-Movies

    Disney Family Movies SVOD Service Is Shutting Down Ahead of Disney Plus Debut

    After 11 years, Disney is pulling the plug on Disney Family Movies On Demand — with the service’s shutdown coming just days before the launch of the Mouse House’s Disney Plus. Disney Family Movies, which cost between $5-$10 per month, has been available via pay-TV providers in the U.S., including Comcast Xfinity, Charter Communications, Verizon [...]

  • Amazon Orders ‘All or Nothing: Tottenham

    Amazon Orders ‘All or Nothing: Tottenham Hotspur’ Soccer Doc Series

    Amazon has greenlit a new “All or Nothing” sports documentary series, this time following London-based soccer team Tottenham Hotspur. “All or Nothing: Tottenham Hotspur” will follow a year in the life of the team, charting the ongoing 2019-20 season. The squad made it to the final of the European Champions League last year, losing to [...]

  • Jeffrey Katzenberg

    Jeffrey Katzenberg's Quibi Picks T-Mobile as Wireless Launch Partner

    Quibi, the short-form mobile TV service founded by Jeffrey Katzenberg, announced a pact with T-Mobile to be the official telecommunications partner for its April 2020 launch. T-Mobile will be the exclusive wireless distributor when Quibi launches next spring. However, the arrangement doesn’t mean only T-Mobile customers will be able to subscribe to Quibi: Anyone will [...]

  • Steve Kornacki

    Steve Kornacki, Chris Matthews Stand at Center of New NBC News Podcasts

    After vowing to press ahead more directly into the world of podcasts, NBC News is readying the launch of three additional audio shows centered around politics. “Article II: Inside Impeachment” will help listeners understand the impeachment process. The program, new episodes of which are slated to debut Mondays, Wednesdays and Fridays as people head for [...]

More From Our Brands

Access exclusive content