You will be redirected back to your article in seconds

Crackle General Manager Eric Berger Puts the Pop in the Innovative Streaming Device

“Transformation is the order of the day.” That’s what we can expect from the future of digital television, according to Eric Berger, chief digital officer at Sony Pictures Television Networks and general manager of Crackle, the studio’s global video entertainment network and streaming service.
He would know about transformation: under his direction, Crackle has become a leading over-the-top, premium ad-supported network with original programming available on a variety of platforms and accessible in 21 countries, including the United States, Canada and others in Latin America.

Berger, who will receive the Media and Entertainment Leadership Award, presented by Deloitte, also oversees all marketing, distribution, video operation and advertising for both Crackle and PlayStation. He’s responsible for the development of original programming for Crackle.

Under Berger’s direction, Crackle has operated like a television network, creating and distributing television programming for every platform, long before other networks were considering their own streaming efforts. If it were up to him, the landscape of digital television would look a lot like Crackle.

“In the future, all TV will be streamed, connected TVs will become dongles, devices will become services [and] services will all become skinny,” says Berger.
Programming, too, will be a perfect marriage of media and technology: “The art of programming will be merged with data, artificial intelligence and the voice control of consumers to create customized experience.”

Among the digital home-entertainment technologies that Berger sees as already in line with that future merger are the use of first-party data with a data management platform and the “migration of direct-to-consumer services,” as well as, targeted programming, messaging and advertising, all of which changes “the way we consume and discover video.”

Berger is aware that with greater tech development and more ways for the consumer to engage with content, there may be some rearranging of the established television industry order. “As technologies emerge, and players shake out, there will be an era of testing, disorder, more testing and continued transformation,” he says.

But what will remain, and what Berger will continue to seek out at Crackle, is “viewer demand for authentic and dynamic storytelling. That is one facet of our business that will remain constant, even in the face of true innovation.”

More Biz

  • Harvey Weinstein

    Harvey Weinstein Accusers Near Settlement in Bankruptcy Case

    Attorneys in the Weinstein Co. bankruptcy case say they are getting close to reaching a settlement that would compensate Harvey Weinstein’s sexual misconduct accusers. The company went bankrupt last year, as it faced hundreds of millions of dollars in debt and numerous civil suits on behalf of Weinstein’s alleged victims. The company sold to Lantern [...]

  • Ari Emanuel Endeavor

    Endeavor IPO Filing Offers Details of Company's Financials, Leadership Pay Packages

    Endeavor’s IPO filing Thursday offers a hard look at the company’s financial performance during the past three years during a period of rapid growth for the company that’s home to UFC, WME, Professional Bull Riders and a clutch of other assets. Endeavor is generating solid free cash flow from operations and healthy adjusted earnings for [...]

  • Rolling Stones Give up 'Bittersweet Symphony'

    Rolling Stones Give 'Bittersweet Symphony' Songwriter Royalties to the Verve's Richard Ashcroft

    UPDATED: Nearly 22 years after the Verve’s “Bittersweet Symphony” was released, the Rolling Stones’ Mick Jagger and Keith Richards have assigned to Richard Ashcroft the songwriter royalties and rights from the song, which samples one of their compositions, and removed their writing credits. The news was first reported by the BBC and New Musical Express. [...]

  • Pamela Anderson

    Pamela Anderson Fears Julian Assange 'Won't Survive' Extradition to U.S.

    After previously speaking out in support of her friend and WikiLeaks founder, Julian Assange, Pamela Anderson doesn’t think he would survive an extradition from the U.K. to the U.S. “I hope he gets out of there, but I don’t think he’ll survive extradition. It can’t happen. It’s not even an option. We can’t have him [...]

  • Jane Austin SAG AFTRA

    SAG-AFTRA Secretary-Treasurer Jane Austin Running for President

    Jane Austin, the National Secretary-Treasurer of SAG-AFTRA, has become the third candidate for the presidency of the performers union, joining incumbent Gabrielle Carteris and Matthew Modine. Austin is running as an independent for the top post at SAG-AFTRA, which has 160,000 members. Carteris will seek re-election as the head of the ticket for the Unite [...]

  • Endeavor

    Endeavor Group Holdings Files for Initial Public Offering

    Endeavor Group Holdings, the parent company of talent agency WME, has filed to go public in a development that has long been expected. The company, which filed a Form S-1 with the Securities and Exchange Commission on Thursday, plans to list on the New York Stock Exchange under the ticker “EDR.” The number of shares [...]

  • Lisbeth R Barron Investment Banker

    Investment Banker Lisbeth R. Barron on How She Became a Broadway Deal Specialist

    If you want to get a deal done on Broadway, call Lisbeth R. Barron. Barron is a veteran investment banker who launched her own shingle, Barron Intl. Group, in 2015. She has brokered a slew of deals throughout her career — which has included stops at S.G. Warburg and Bear Stearns — involving companies and [...]

More From Our Brands

Access exclusive content