×
You will be redirected back to your article in seconds

Warner Music Group Announces Licensing Deal With Mixcloud

Warner Music Group and digital audio streaming platform Mixcloud today announced a direct licensing agreement. The deal is the platform’s first with a major label group.

Popular with DJs, Mixcloud offers a collection of serialized, long-form and exclusive audio content (over 12 million radio shows, DJ sets and podcasts, according to a release) produced by DJs such as Carl Cox and Tiesto, Talking Heads frontman David Byrne and others. The platform’s proprietary Content ID system is capable of identifying individual tracks within long-form user generated audio, tracks usage data, and currently pays out royalties to local collecting societies such as SoundExchange and the performing rights societies in the U.S.

The news was first reported by Financial Times on Sunday and officially announced by Warner this morning.

The Warner deal will allow the platform, which had previously used statutory radio licenses to cover its music use, a more direct and hands-on relationship with creators. It is said to be negotiating with Universal and Sony, the other two major-label groups. Warner executed new deals with Apple Music, Spotify and, less enthusiastically, YouTube earlier this year.

Mixcloud co-founder Nico Perez told FT, “We don’t want to do the $9.99 a month. That’s done. That market is served. What we’re building is going to be very customised.”

“We are excited to partner with Warner Music Group,” Perez said in a statement. “Since the beginning, we have worked with rightsholders to both monetize long-form audio and champion the importance of curation in the streaming industry. As we embark on direct licensing relationships with the major labels, we are committed to doing what is best for artists, curators, music fans, and the industry.”

“This deal is a good example of our willingness to experiment and lead in embracing differentiated new business models,” said Ole Obermann, EVP, Business Development & Chief Digital Officer, Warner Music Group. “As streaming opens up access to a vast universe of music, we are seeing a complimentary rise in fans’ engagement with curated experiences, such as playlists, on-demand radio shows, and DJ sets.  Mixcloud’s success is driven by the curiosity and passion of its community, as they engage with new music and rediscover timeless older songs.”

 

 

 

More Biz

  • Delta Air Lines celebrates Grammy Weekend

    Halsey, Jonas Brothers, Zedd to Headline iHeartMedia Wango Tango Concert

    Jonas Brothers, Halsey, 5 Seconds of Summer, Zedd, Ally Brooke (with special guest Tyga), Ava Max, Fletcher and Tomorrow X Together will perform at iHeartMedia’s annual Wango Tango concert at the Dignity Health Sports Park in Los Angeles (formerly StubHub Center) on June 1. Freeform will broadcast a 90-minute television special on Friday, June 7 [...]

  • Prince Memoir, ‘The Beautiful Ones,’ to

    Prince Memoir, ‘The Beautiful Ones,’ to Be Released in October

    The memoir Prince was working on at the time of his death is coming out Oct. 29, according to the Associated Press. Publisher Random House confirmed Monday that “The Beautiful Ones” will combine Prince’s unfinished manuscript with rare photos, scrapbooks and lyrics. Announced just weeks before his 2016 death, the 288-page book, issued in partnership [...]

  • Abigail Disney on Bob Iger

    Abigail Disney Calls Bob Iger's $65 Million Compensation 'Insane'

    Disney chairman-CEO Bob Iger’s total compensation for Disney’s fiscal 2018 was a whopping $65.6 million. Abigail Disney, the granddaughter of Disney co-founder Roy Disney, calls that sum “insane.”  While speaking at the Fast Company Impact Council, the filmmaker and philanthropist insisted that this level of corporate payout has a “corrosive effect on society.” Disney took [...]

  • Contract Placeholder Business WGA ATA Agent

    Signs of Solidarity and Strain Emerge as Week 2 of WGA-Talent Agency Standoff Begins

    Hundreds of WGA members rallied solidly behind their union last week as the industry grappled with uncertainties spurred by the sudden break between writers and their talent agency representatives. But as the standoff heads into its second week, signs of strain among some WGA members are beginning to emerge. Shalom Auslander, author and creator of [...]

  • Woodstock 50 Festival Postpones Ticket On-Sale

    Woodstock 50 Festival Postpones Ticket On-Sale Date

    UPDATED: The troubled Woodstock 50 festival has run into more difficulties, as multiple sources told Variety late Friday that the April 22 on-sale date for the event has been postponed. Agents for artists scheduled to perform at the festival — which include Jay-Z, Dead & Company, Chance the Rapper, Miley Cyrus, Imagine Dragons and Halsey [...]

  • National Enquirer - Jeff Bezos

    Hudson Media CEO James Cohen Purchases the National Enquirer

    Hudson Media’s CEO James Cohen announced Thursday that he will purchase the National Enquirer as well as American Media’s other tabloids, the Globe and the National Examiner. With the purchase of the National Enquirer, which Cohen reportedly bought for $100 million, he plans to strengthen their collaborative efforts, documentary shows, weekly podcasts, and theme parks. [...]

More From Our Brands

Access exclusive content