DVD-rental kiosk operator Redbox has appointed Jason Kwong — who formerly headed up content acquisitions for Fullscreen’s subscription VOD service — as chief strategy and business development.

Most recently Kwong was SVP of strategy, program planning and acquisitions at Fullscreen Media. Last month, Fullscreen announced it was laying off 3% of its workforce, which the digital-media company said was part of refocusing efforts on original programming for its SVOD service.

Prior to Fullscreen, Kwong was VP of content and applications at Sonifi Solutions and worked at Netflix as director of content acquisition focusing on U.S. film deals. He also has held roles at Helio, Virgin Mobile, and Warner Bros. Digital Distribution.

Kwong will report to Redbox CEO Galen Smith, based out of the company’s Bellevue, Wash., headquarters.

“Jason brings deep digital entertainment expertise to our executive management team,” Redbox CEO Galen Smith said in a statement. “He’s ready to hit the ground running to build the future state of Redbox for our movies and games businesses.”

Redbox says it now averages more than 1 million rentals per day. The company said it remains on track to install more than 1,500 net new rental kiosks in 2017, to have about 41,500 kiosks across the U.S., with more planned in 2018.

This year, Redbox has inked new distribution deals with Warner Bros., 20th Century Fox, and Lionsgate.