×
You will be redirected back to your article in seconds

Publicis Groupe to Return to Cannes Lions Ad Fest in 2019

Publicis Groupe will be coming back to the Croisette after all starting with the 2019 Cannes Lions — after skipping next year’s global advertising-industry confab.

The French ad giant, whose holdings include DigitasLBi, Leo Burnett and Saatchi & Saatchi, had this summer announced that it was dropping out of Cannes Lions based on a desire to cut spending on trade shows and awards competitions.

Now, Publicis says it “will actively participate” in the festival in 2019 and onward. It cited changes by Ascential Events, the company that produces Cannes Lions, to streamline the focus and format of the event as well as make it less expensive to attend.

“Ascential’s decision to re-center the Cannes Lions’ focus around creativity is commendable, and Publicis Groupe is looking forward to attending the festival in 2019,” chairman and CEO Arthur Sadoun said in a statement.

Next year, as Publicis previously announced, the company will hold its own three-day advertising-creativity event, VivaTech, in Paris from May 24-26, 2018, instead of attending Cannes Lions.

The announcement from Publicis Groupe came as Ascential announced several key changes that will take effect beginning with the 2018 Cannes Lions. That includes cutting the schedule from eight to five days (the 2018 event will run June 18-22), with programming organized across nine core tracks.

In addition, under an agreement with the City of Cannes, hotel prices for 2018 will be frozen; fixed-price menus will offered exclusively for festival-goers holders at more than 50 restaurants; and taxi fares will be capped. “Our customers made it clear that they had a significant issue with the affordability of the city of Cannes, and we shared this feedback with our city partners,” commented Jose Papa, managing director of Cannes Lions.

Other changes announced for Cannes Lions 2018 include:

  • the elimination of Cyber Lions, Integrated Lions and the Promo Lions awards;
  • the removal of 120 awards sub-categories;
  • the return of Lions Entertainment and Lions Innovation as part of the main festival in the Palais;
  • a change to points allocations for Special Awards (Holding Company of the Year, Agency of the Year, Network of the Year) “to appropriately reward the very best work”; and
  • a new entry cap to limit each piece of work to a maximum of six Lions categories.

“We have spent a lot of time talking to the relevant people to make sure the festival is not only as aspirational as possible, but to also ensure the sentiment behind the festival is fundamentally founded on the work and those behind it,” Ascential Events chief exec Philip Thomas said in a statement.

More Biz

  • Stan Lee, left, and Keya Morgan

    Stan Lee's Former Business Manager Arrested on Elder Abuse Charges

    Stan Lee’s former business manager, Keya Morgan, was arrested in Arizona Saturday morning on an outstanding warrant from the Los Angeles Police Department. The LAPD’s Mike Lopez confirmed that the arrest warrant was for the following charges: one count of false imprisonment – elder adult; three counts of grand theft from elder or dependent adult, [...]

  • promenade Cannes Croisette Cannes Placeholder

    Cannes Market Claims Record Visitor Numbers

    The Cannes Market, the Cannes Film Festival’s commercial wing, says that its 2019 edition welcomed a record number of participants. It reported 12,527 attendees. The largest group by nationality was from the U.S. with 2,264 participants, followed by France with 1,943 participants, and the U.K. 1,145. Comparable figures for 2018 were not available. The number [...]

  • Former movie producer Harvey Weinstein (L)

    Some Weinstein Accusers Balk at $30 Million Settlement

    Updated: Some of Harvey Weinstein’s accusers are balking at a proposed $30 million settlement of their harassment claims, which could scuttle the deal, Variety has learned. Attorneys in the Weinstein Co. bankruptcy case told Judge Mary Walrath on Thursday that they are close to a global resolution of the civil litigation. The accusers, their lawyers [...]

  • Director Dean DeBlois and online game

    'Dragon' Director Dean DeBlois and PUBG's CH Kim to Keynote 2019 VIEW Conference

    Dean DeBlois, director and executive producer of DreamWorks Animation’s “How to Train Your Dragon: The Hidden World,” and PUBG Corporation CEO CH Kim are the first keynote speakers announced for the 2019 VIEW Conference in Turin, Italy, in October. Since it began 12 years ago, VIEW, which stands for Virtual Interactive Emerging World, has continually [...]

  • Harvey Weinstein

    Harvey Weinstein Accusers Near Settlement in Bankruptcy Case

    Attorneys in the Weinstein Co. bankruptcy case say they are getting close to reaching a settlement that would compensate Harvey Weinstein’s sexual misconduct accusers. The company went bankrupt last year, as it faced hundreds of millions of dollars in debt and numerous civil suits on behalf of Weinstein’s alleged victims. The company sold to Lantern [...]

  • Ari Emanuel Endeavor

    Endeavor IPO Filing Offers Details of Company's Financials, Leadership Pay Packages

    Endeavor’s IPO filing Thursday offers a hard look at the company’s financial performance during the past three years during a period of rapid growth for the company that’s home to UFC, WME, Professional Bull Riders and a clutch of other assets. Endeavor is generating solid free cash flow from operations and healthy adjusted earnings for [...]

More From Our Brands

Access exclusive content