×
You will be redirected back to your article in seconds

Publicis Groupe to Return to Cannes Lions Ad Fest in 2019

Publicis Groupe will be coming back to the Croisette after all starting with the 2019 Cannes Lions — after skipping next year’s global advertising-industry confab.

The French ad giant, whose holdings include DigitasLBi, Leo Burnett and Saatchi & Saatchi, had this summer announced that it was dropping out of Cannes Lions based on a desire to cut spending on trade shows and awards competitions.

Now, Publicis says it “will actively participate” in the festival in 2019 and onward. It cited changes by Ascential Events, the company that produces Cannes Lions, to streamline the focus and format of the event as well as make it less expensive to attend.

“Ascential’s decision to re-center the Cannes Lions’ focus around creativity is commendable, and Publicis Groupe is looking forward to attending the festival in 2019,” chairman and CEO Arthur Sadoun said in a statement.

Next year, as Publicis previously announced, the company will hold its own three-day advertising-creativity event, VivaTech, in Paris from May 24-26, 2018, instead of attending Cannes Lions.

The announcement from Publicis Groupe came as Ascential announced several key changes that will take effect beginning with the 2018 Cannes Lions. That includes cutting the schedule from eight to five days (the 2018 event will run June 18-22), with programming organized across nine core tracks.

In addition, under an agreement with the City of Cannes, hotel prices for 2018 will be frozen; fixed-price menus will offered exclusively for festival-goers holders at more than 50 restaurants; and taxi fares will be capped. “Our customers made it clear that they had a significant issue with the affordability of the city of Cannes, and we shared this feedback with our city partners,” commented Jose Papa, managing director of Cannes Lions.

Other changes announced for Cannes Lions 2018 include:

  • the elimination of Cyber Lions, Integrated Lions and the Promo Lions awards;
  • the removal of 120 awards sub-categories;
  • the return of Lions Entertainment and Lions Innovation as part of the main festival in the Palais;
  • a change to points allocations for Special Awards (Holding Company of the Year, Agency of the Year, Network of the Year) “to appropriately reward the very best work”; and
  • a new entry cap to limit each piece of work to a maximum of six Lions categories.

“We have spent a lot of time talking to the relevant people to make sure the festival is not only as aspirational as possible, but to also ensure the sentiment behind the festival is fundamentally founded on the work and those behind it,” Ascential Events chief exec Philip Thomas said in a statement.

More Biz

  • IWC Schaffhausen store opening, Rodeo Drive,

    8 Luxury Gifts That Industry Leaders Are Spending Their Paychecks On

    Whether you’re celebrating a new launch, a new business venture, or toasting to the end of another successful year, here are eight gift ideas to reward yourself — and to impress the company you keep. 1. Saint Laurent Perforated Leather Tote Bag If you work in the industry, you need a good bag, and you’ve [...]

  • best airlines ranked inflight entertainment

    Holiday Travel Survey Reveals Airlines With Best In-Flight Entertainment

    There are many ways to pass the time if you’re in the air, but for most people, settling in with a glass of wine and a movie is the preferred way to fly. But not all airlines share the same script when it comes to entertainment offerings. A new survey from the website, CableTV.com, ranked [...]

  • Ventana Sur Rocks with Sales, Mass

    Ventana Sur Rocks with Sales, Mass Attendance, Structural Growth

    BUENOS AIRES — Celebrating its 10th anniversary with a huge hike in attendance to over 4,000 accredited delegates, the 2018 Ventana Sur will go down in history on multiple counts: Sales and pick-ups on movies which combined social comment and entertainment value, increasingly the new foreign-language movie standard; new sections, led by a Proyecta co-production [...]

  • Jennifer Lawrence Harvey Weinstein

    Jennifer Lawrence Denies Harvey Weinstein's Claim in Latest Assault Lawsuit

    Harvey Weinstein was hit with a lawsuit Friday from an actress who claims he forcibly performed oral sex on her, repeatedly masturbated in front of her, and threatened to harm her career if she objected. The suit details that Weinstein claimed he was trying to help her and that he was the gateway to her dreams. [...]

  • Times Up Hollywood

    Time's Up Entertainment Announces New Industry Mentoring Initiative

    Time’s Up Entertainment, an affiliate of the Time’s Up coalition of women across industries working to improve workplace safety, has announced the “Who’s in the Room” industry mentoring initiative. The program’s goal is to increase the presence of people of color from diverse backgrounds in the entertainment industry’s executive ranks. Funded by a $500,000 grant from [...]

  • Tom Cruise as Ethan Hunt in

    Paramount Inks Deal for Theme Park in South Korea

    Paramount Pictures has announced a deal to install a studio-branded theme park in an entertainment resort being developed in South Korea. The agreement was struck between Paramount and Mohegan Gaming & Entertainment, which owns the Inspire Integrated Entertainment Resort in the South Korean city of Incheon. Mohegan has invested KRW 2.8 trillion ($2.4 billion) in [...]

  • Davan Maharaj Mel Gibson

    L.A. Times Publisher's Lawyer Was Accused of Extorting Mel Gibson

    The attorney who negotiated a $2.5 million exit package for L.A. Times publisher Davan Maharaj was previously accused of using secret recordings to extort actor Mel Gibson. Surreptitious recordings also figure in the Maharaj case. NPR reported on Wednesday that Maharaj taped Tronc chairman Michael Ferro. According to the report, Ferro was heard on the [...]

More From Our Brands

Access exclusive content