Kevin Weaver has been promoted to the newly created post of President, Atlantic Records, West Coast, it was announced today by Atlantic Records Group Chairman/COO Julie Greenwald and Chairman/CEO Craig Kallman. The Grammy-winning executive, who has been with Atlantic for over two decades, has spearheaded the label’s endeavors in the soundtrack, sync, and visual media arenas.

In his newly expanded role, he will provide “broad-based senior executive leadership on the West Coast,” according to a press release. He will collaborate with all of the company’s departments, overseeing a diversity of Los Angeles-based artist development projects and working closely with Atlantic’s talent roster, as well as expanding the scope of the company’s content, film, and TV businesses and originating and overseeing strategic alliances, media placements, licensing opportunities, and marketing initiatives.

“The appointment of Kevin as our first-ever West Coast President reflects both his expanded leadership position and the pivotal role that the city of Los Angeles and our fantastic LA team play in our success,” said Julie Greenwald and Craig Kallman. “Kevin’s exceptional relationships across the entire entertainment industry extend far beyond the film and TV worlds,
and have led to tremendous opportunities to break artists, grow their careers, and broaden their audiences. Having begun his career at Atlantic more than two decades ago, Kevin is a great example of our mission to mentor and groom executive talent within our ranks.”

“It has been an amazing experience to be part of this label’s evolution and reinvention,” noted Kevin Weaver. “With Craig and Julie constantly championing innovation and creativity, from our artists and our team alike, they have created the model music company for the 21st century. LA has long been one of the world’s most vital music cities, and Atlantic has been at the center of its cultural life for many decades.”

A five-time Grammy nominee — winning for the soundtrack to “Boardwalk Empire,” Weaver has produced a string of soundtrack projects including “Furious 7” and “Suicide Squad: The Album.”