You will be redirected back to your article in seconds

Joseph Kessler Named Global Head of New UTA Data Division

Talent and entertainment company United Talent Agency (UTA) announced that Joseph Kessler has been named to the newly-created position of Global Head of UTA IQ. Kessler, a consumer insights and research strategist, and his new division will analyze third-party data and leverage its own proprietary tools and predictive analytics to provide actionable intelligence to agents, executives, and clients across UTA’s practice areas. He will report to UTA Co-President David Kramer and UTA Head of Digital Media Brent Weinstein.

““Over many decades, Joe has successfully operated at the high-stakes intersection of digital disruption, data-driven consumer insights and global brands,” said Kramer. “He’s done so at a time when the explosion of platforms available to content creators and consumers means we must constantly provide deep, informed insights to our clients and within our own businesses. He’s the perfect executive to take the great work already being done by our existing teams and build a next-generation practice that can support the growing needs and ambitions of our company and our clients.”

 From 2009 through 2014, he was president of The Intelligence Group (IG), a division of Creative Artists Agency, which provided audience insights, data and strategic counsel to artists, athletes, and media and entertainment companies such as Fox, Sony, Disney and IMAX, and top brands like Red Bull, Adidas and Microsoft, and provided strategic intelligence and analysis for incubated startups and venture investments. Previously, Kessler was a senior partner at SS+K, which served as then-candidate Barack Obama’s youth outreach agency of record during the run up to the 2008 national elections. Following the acquisition of IG by Engine Group USA, Kessler was CEO and president of youth marketing agency Noise, and then was president of Deep Focus, where he oversaw several key functions that provided research, planning, analytics, social media strategy and account services to clients such as Unilever, Intel and Nestle.

 “There is no company in the industry with more momentum or a deeper-held commitment to innovation,” Kessler said. “UTA understands that in years to come the most successful entertainment and media companies will be operating very differently than they do today, and that at the heart of that transformation will be the rapid enhancement of data-fueled insights and evidence-based decision making. I’m excited to join the incredibly talented team already in place at UTA, and to work with them to build new capabilities that unlock new business opportunities for the agency and our clients.”

More Biz

  • Tencent Profits Hit $1 Billion Per

    Tencent Profits Hit $1 Billion per Month as Company Loses Fizz

    Growing regulatory encroachments into its games business, a smaller than expected spin-off for its music division, and a fourth quarter profits drop, pointed to a troubling year for Chinese tech giant Tencent. Its financial results for the full 2018 period, while delivering profits of nearly $1 billion a month, appeared to bear out that thesis. [...]

  • splice

    Splice Raises $57.5 Million in Latest Funding Round

    Splice, a favorite of music creators that allows access to a library of three million rights-cleared sounds, announced today that the company closed a Series C funding round at $57.5 million. That brings Splice’s total amount raised to roughly $102 million since its launch in 2013. It raised a Series B in November of 2017. [...]

  • WGA Agents Contract Tug of War

    WGA Leaders to Meet With Showrunners on Agency Packaging Fight (EXCLUSIVE)

    WGA leaders are set to meet Wednesday night with a group of showrunners who are raising concerns about the guild’s handling of negotiations with talent agents over the issue of packaging fees and agency-affiliated productions. The meeting is set for 7:30 p.m. at WGA West headquarters. WGA West president David Goodman is expected to attend. [...]

  • Bill Murray St Vincent 2014

    Weinstein Co. Sued Over Trademark Infringement in Bill Murray Film

    A horse-racing announcer has sued the Weinstein Co., claiming that the company infringed on his trademarked phrase in a 2014 Bill Murray movie. Dave Johnson is the man behind “And down the stretch they come!,” which he began using while calling races in Illinois in the 1960s. The phrase took off when Johnson moved to [...]


    Mom + Pop Promotes Hallie Anderson and Jessica Page to Co-General Managers

    Mom + Pop Music has promoted Hallie Anderson to co-GM and head of marketing and Jessica Page to co-GM and head of digital, the company announced today. They had previously served as VP of marketing and VP of digital strategy, respectively. “Being able to promote, empower and support Hallie and Jess in their new positions [...]

  • Disney Fox Takeover Placeholder

    Disney, Fox Employees Grapple With Day One Transition on Two Hollywood Lots

    What kind of a boss will Disney be? That’s a question facing employees at 20th Century Fox, Fox Searchlight, National Geographic Partners, FX Networks, and other assorted parts of Rupert Murdoch’s former media empire. Wednesday was their first full day as staffers of the Walt Disney Co. and the initial moves have done little to [...]

  • Jay Wilson Joins Mascot Label Group

    Jay Wilson Joins Mascot Label Group as VP of Publicity

    Jay Wilson has been named VP of publicity for Mascot Label Group, the company announced today. A veteran of Republic, Glassnote and Universal Records, In his new position Wilson will conceive and implement media strategies for the company and its roster of artists such as Beth Hart, James Morrison, P.O.D., Robert Randolph and the Family [...]

More From Our Brands

Access exclusive content