×
You will be redirected back to your article in seconds

Imax Marketer Says She Was Fired for Not Being ‘Bubbly’ Enough

A former digital marketing manager at Imax has filed a discrimination suit in L.A. Superior Court alleging she was fired because she was too assertive and not “bubbly” enough.

Cyana Casini contends that her boss, Sipra Thakur, who is also a woman, sidelined her because she did not conform to gender stereotypes.

“Plaintiff began to suspect that Thakur minimized her and treated her differently because she is a woman who is assertive, aggressive, business-like, and knowledgeable in the digital space,” the suit contends. “There are other women who worked in Plaintiff’s department who do not display these attributes, and thus appear gender conforming.”

The suit alleges that two other women in the department — who were described as “bubbly” — were afforded better treatment. Casini alleges that she was reprimanded after emailing a female colleague to raise concerns about errors in a report. She says Thakur forced her to apologize “like a child” for hurting the woman’s feelings.

The lawsuit states that Thakur excluded Casini from movie screenings while inviting women who were more gender conforming. She says she was also excluded from meetings and subjected to unwarranted skepticism over her use of paid time off.

As the relationship with her supervisor broke down, Casini took her concerns to HR. She was fired less than two weeks later, the lawsuit states.

In Price Waterhouse v. Hopkins (1989), the Supreme Court held that it is impermissible to discriminate based on gendered stereotypes. In that case, a woman was denied partner after male colleagues described her as “overly aggressive,” “unduly harsh,” and “macho,” and suggested that she take “a course in charm school.”

“We are beyond the day when an employer could evaluate employees by assuming or insisting that they matched the stereotype associated with their group,” the court held. More recently, courts have relied on that precedent in allowing discrimination claims brought by transgender employees.

An Imax spokesperson declined to comment on pending litigation.

More Biz

  • Capitol Music Group Names Amber Grimes

    Capitol Music Group Names Amber Grimes Senior VP of Global Creative

    Amber Grimes has been named to the newly-created position of Senior Vice President of Global Creative for Capitol Music Group, it was announced today by Chairman & CEO Steve Barnett, to whom Grimes will report. According to the announcement, in her new position, Grimes will be integrally involved in formulating and executing the company’s global [...]

  • Kevin Hart

    Why Kevin Hart's Mea Culpa Was Too Little, Too Late (Opinion)

    Forgive me if this sounds trite or preachy, but the importance of owning up to our mistakes cannot be overstated. Denials, silence, cover-ups, repudiation — all are unacceptable. Media outlets around the globe, including ours, wrote about how Kevin Hart initially took no responsibility for having posted disgusting homophobic tweets years ago that resurfaced when [...]

  • Annie Lennox, Chrissie Hynde, Industry Execs

    Annie Lennox, Chrissie Hynde, Industry Execs Sign Anti-Brexit Letter

    Annie Lennox, Chrissie Hynde, Pink Floyd’s Nick Mason, Paloma Faith, Ed Sheeran manager Stuart Camp and Grammy/Emmy award-winning film composer David Arnold and several leading UK music industry bodies are among the signees of a letter drafted by the new organization Music4EU, stating that Brexit “represents a significant threat to the UK’s music industry” and [...]

  • Kevin Hart Oscars Gay Tweet Controversy

    What Public Figures Should Learn From the Kevin Hart Oscars Debacle (Guest Column)

    When social media erupted over Kevin Hart’s anti-gay tweets from years ago, many in the media and the entertainment industry believed he would immediately apologize, LGBTQ people would critique but ultimately accept his mea culpa, and the comedian would go on to host the Academy Awards. If offenders make a commitment to do better, their [...]

  • Bob Bakish Variety Cover Story

    Inside Bob Bakish's Aggressive Turnaround Plan for Viacom

    Bob Bakish was days into his job as CEO of Viacom in late 2016 when he began convening meetings with senior executives to execute a triage effort to save the once-mighty media giant. Paramount Pictures had just posted a $445 million annual loss. Viacom’s cable networks were in danger of being dropped by major distributors [...]

  • Craig Hunegs WB

    Craig Hunegs to Exit Warner Bros. TV Group and Digital Networks (EXCLUSIVE)

    After nearly 25 years in the Warner Bros. family, Craig Hunegs is exiting his post as head of business for Warner Bros. TV Group and president of the studio’s digital networks wing. Hunegs said he has been discussing his exit with Warner Bros. chairman-CEO Kevin Tsujihara for the past several months. At a time of [...]

More From Our Brands

Access exclusive content