You will be redirected back to your article in seconds

Imax Marketer Says She Was Fired for Not Being ‘Bubbly’ Enough

A former digital marketing manager at Imax has filed a discrimination suit in L.A. Superior Court alleging she was fired because she was too assertive and not “bubbly” enough.

Cyana Casini contends that her boss, Sipra Thakur, who is also a woman, sidelined her because she did not conform to gender stereotypes.

“Plaintiff began to suspect that Thakur minimized her and treated her differently because she is a woman who is assertive, aggressive, business-like, and knowledgeable in the digital space,” the suit contends. “There are other women who worked in Plaintiff’s department who do not display these attributes, and thus appear gender conforming.”

The suit alleges that two other women in the department — who were described as “bubbly” — were afforded better treatment. Casini alleges that she was reprimanded after emailing a female colleague to raise concerns about errors in a report. She says Thakur forced her to apologize “like a child” for hurting the woman’s feelings.

The lawsuit states that Thakur excluded Casini from movie screenings while inviting women who were more gender conforming. She says she was also excluded from meetings and subjected to unwarranted skepticism over her use of paid time off.

As the relationship with her supervisor broke down, Casini took her concerns to HR. She was fired less than two weeks later, the lawsuit states.

In Price Waterhouse v. Hopkins (1989), the Supreme Court held that it is impermissible to discriminate based on gendered stereotypes. In that case, a woman was denied partner after male colleagues described her as “overly aggressive,” “unduly harsh,” and “macho,” and suggested that she take “a course in charm school.”

“We are beyond the day when an employer could evaluate employees by assuming or insisting that they matched the stereotype associated with their group,” the court held. More recently, courts have relied on that precedent in allowing discrimination claims brought by transgender employees.

An Imax spokesperson declined to comment on pending litigation.

More Biz

  • Prince Rogers Nelson

    Prince Estate and Sony Release 23 Long-Unavailable Albums Digitally

    A former digital marketing manager at Imax has filed a discrimination suit in L.A. Superior Court alleging she was fired because she was too assertive and not “bubbly” enough. Cyana Casini contends that her boss, Sipra Thakur, who is also a woman, sidelined her because she did not conform to gender stereotypes. “Plaintiff began to […]

  • Rosie O'Donnell, Frankie Shaw, David Nevins,

    Showtime Takes Boutique Approach Amid Intense Competition for Talent, Premium TV Viewers

    A former digital marketing manager at Imax has filed a discrimination suit in L.A. Superior Court alleging she was fired because she was too assertive and not “bubbly” enough. Cyana Casini contends that her boss, Sipra Thakur, who is also a woman, sidelined her because she did not conform to gender stereotypes. “Plaintiff began to […]

  • Ryan Kavanaugh

    Relativity Media Sale to UltraV Holdings Approved by Bankruptcy Judge

    A former digital marketing manager at Imax has filed a discrimination suit in L.A. Superior Court alleging she was fired because she was too assertive and not “bubbly” enough. Cyana Casini contends that her boss, Sipra Thakur, who is also a woman, sidelined her because she did not conform to gender stereotypes. “Plaintiff began to […]

  • Music Streaming Revenue placeholder

    Fraud Has Become the Latest Hurdle for Music Streaming

    A former digital marketing manager at Imax has filed a discrimination suit in L.A. Superior Court alleging she was fired because she was too assertive and not “bubbly” enough. Cyana Casini contends that her boss, Sipra Thakur, who is also a woman, sidelined her because she did not conform to gender stereotypes. “Plaintiff began to […]

  • Transformers Bumblebee Superhero Girl

    Hasbro and DC Comics Settle 'Bumblebee' Trademark Dispute

    A former digital marketing manager at Imax has filed a discrimination suit in L.A. Superior Court alleging she was fired because she was too assertive and not “bubbly” enough. Cyana Casini contends that her boss, Sipra Thakur, who is also a woman, sidelined her because she did not conform to gender stereotypes. “Plaintiff began to […]

  • Terry Crews

    Terry Crews' Ex-Social Media Manager Claims Actor Defamed Him, Owes Him $1 Million

    A former digital marketing manager at Imax has filed a discrimination suit in L.A. Superior Court alleging she was fired because she was too assertive and not “bubbly” enough. Cyana Casini contends that her boss, Sipra Thakur, who is also a woman, sidelined her because she did not conform to gender stereotypes. “Plaintiff began to […]

  • David Nevins, President & CEO of

    Listen: Showtime's David Nevins on How Streaming Has Changed the Game

    A former digital marketing manager at Imax has filed a discrimination suit in L.A. Superior Court alleging she was fired because she was too assertive and not “bubbly” enough. Cyana Casini contends that her boss, Sipra Thakur, who is also a woman, sidelined her because she did not conform to gender stereotypes. “Plaintiff began to […]

More From Our Brands

Access exclusive content