You will be redirected back to your article in seconds

Imax Marketer Says She Was Fired for Not Being ‘Bubbly’ Enough

A former digital marketing manager at Imax has filed a discrimination suit in L.A. Superior Court alleging she was fired because she was too assertive and not “bubbly” enough.

Cyana Casini contends that her boss, Sipra Thakur, who is also a woman, sidelined her because she did not conform to gender stereotypes.

“Plaintiff began to suspect that Thakur minimized her and treated her differently because she is a woman who is assertive, aggressive, business-like, and knowledgeable in the digital space,” the suit contends. “There are other women who worked in Plaintiff’s department who do not display these attributes, and thus appear gender conforming.”

The suit alleges that two other women in the department — who were described as “bubbly” — were afforded better treatment. Casini alleges that she was reprimanded after emailing a female colleague to raise concerns about errors in a report. She says Thakur forced her to apologize “like a child” for hurting the woman’s feelings.

The lawsuit states that Thakur excluded Casini from movie screenings while inviting women who were more gender conforming. She says she was also excluded from meetings and subjected to unwarranted skepticism over her use of paid time off.

As the relationship with her supervisor broke down, Casini took her concerns to HR. She was fired less than two weeks later, the lawsuit states.

In Price Waterhouse v. Hopkins (1989), the Supreme Court held that it is impermissible to discriminate based on gendered stereotypes. In that case, a woman was denied partner after male colleagues described her as “overly aggressive,” “unduly harsh,” and “macho,” and suggested that she take “a course in charm school.”

“We are beyond the day when an employer could evaluate employees by assuming or insisting that they matched the stereotype associated with their group,” the court held. More recently, courts have relied on that precedent in allowing discrimination claims brought by transgender employees.

An Imax spokesperson declined to comment on pending litigation.

More Biz

  • Jussie Smollett Good Morning America

    Jussie Smollett Angrily Denies Complicity in Attack

    Attorneys for “Empire” actor Jussie Smollett issued a statement Saturday denying that he orchestrated his Jan. 29 assault, and saying he is “angered” and “devastated” by recent developments in the case. Chicago police want to interview Smollett, after learning new evidence from two Nigerian brothers who were released on Friday night. Local media outlets have [...]

  • Walt Disney Archives Founder Dave Smith

    Walt Disney Archives Founder Dave Smith Dies at 78

    Walt Disney Archives founder Dave Smith, the historian who spent 40 years cataloging and preserving the company’s legacy of entertainment and innovation, died Friday in Burbank, Calif. He was 78. Smith served as Disney’s chief archivist from 1970 to 2010. He was named a Disney Legend in 2007 and served as a consultant to the [...]

  • Colin Kaepernick Kneel

    Colin Kaepernick, Eric Reid Reach Settlement With NFL

    Colin Kaepernick and Eric Reid, two football players who alleged the National Football League colluded to oust them from the game after they started kneeling in protest of racial inequality during the playing of the national anthem, have reached a settlement in the matter, according to a statement from the sports organization and lawyers representing [...]

  • R. Kelly

    R. Kelly Could Be in ‘Big Trouble’ Over Alleged New Sex Tape, Attorney Says

    Strong allegations of sexual misconduct have followed R. Kelly for 25 years, but the singer has always managed to slip free. Yet reports that a videotape of him sexually assaulting an underage girl, combined with the outcry surrounding the Lifetime documentary “Surviving R. Kelly,” means that public sentiment, at the very least, is definitely not [...]

  • Christian Bale as Dick Cheney in

    New Media Residuals and Feature Films Contribute to Spike in Writers' Pay

    The outlook for members of the Writers Guild of America has brightened — even amid pervasive uncertainty in the entertainment industry. According to the most recent report to WGA West members, earnings surged 2.8% to $1.41 billion in 2017, thanks mostly to gains in feature films and new-media residuals. Total covered earnings for WGA West [...]

  • Joe Dante Gremlins

    Hollywood Execs Seek Licensing Deals at the New York Toy Fair

    On Feb. 16 more than 30,000 studio executives, buyers and toy company reps will gather in Manhattan for the annual Toy Fair New York, all vying for market share and trying to snag the latest hot trend in a fast-changing industry. Those working the film side of the business will focus much of their attention [...]

  • Lady Gaga Bradley Cooper A Star

    Universal Music Group Fuels 11.3% Rise in Vivendi's 2018 Revenues

    Vivendi’s revenues were up 11.3% to €13.93 billion ($15.7 billion) in 2018, powered by Universal Music Group, which delivered such hits as the “A Star Is Born” soundtrack and Drake’s new album. UMG’s revenues climbed by 10% to €6 billion ($6.8 billion) compared to 2017. On top of the “A Star Is Born” soundtrack, the [...]

More From Our Brands

Access exclusive content