You will be redirected back to your article in seconds

Imax Marketer Says She Was Fired for Not Being ‘Bubbly’ Enough

A former digital marketing manager at Imax has filed a discrimination suit in L.A. Superior Court alleging she was fired because she was too assertive and not “bubbly” enough.

Cyana Casini contends that her boss, Sipra Thakur, who is also a woman, sidelined her because she did not conform to gender stereotypes.

“Plaintiff began to suspect that Thakur minimized her and treated her differently because she is a woman who is assertive, aggressive, business-like, and knowledgeable in the digital space,” the suit contends. “There are other women who worked in Plaintiff’s department who do not display these attributes, and thus appear gender conforming.”

The suit alleges that two other women in the department — who were described as “bubbly” — were afforded better treatment. Casini alleges that she was reprimanded after emailing a female colleague to raise concerns about errors in a report. She says Thakur forced her to apologize “like a child” for hurting the woman’s feelings.

The lawsuit states that Thakur excluded Casini from movie screenings while inviting women who were more gender conforming. She says she was also excluded from meetings and subjected to unwarranted skepticism over her use of paid time off.

As the relationship with her supervisor broke down, Casini took her concerns to HR. She was fired less than two weeks later, the lawsuit states.

In Price Waterhouse v. Hopkins (1989), the Supreme Court held that it is impermissible to discriminate based on gendered stereotypes. In that case, a woman was denied partner after male colleagues described her as “overly aggressive,” “unduly harsh,” and “macho,” and suggested that she take “a course in charm school.”

“We are beyond the day when an employer could evaluate employees by assuming or insisting that they matched the stereotype associated with their group,” the court held. More recently, courts have relied on that precedent in allowing discrimination claims brought by transgender employees.

An Imax spokesperson declined to comment on pending litigation.

More Biz

  • WGA Agency Packaging Fight Placeholder Writer

    Gersh Agency Stirs Ire After Canceling Network Meeting for Former Client

    In a sign of hostility in the war between the WGA and Hollywood’s largest talent agencies, Gersh Agency has come under fire from TV and film writers for canceling a network meeting that it had arranged for a now-former client. Writer Jorge Reyes disclosed the incident in a series of tweets on Monday. Reyes asserted [...]

  • Streaming Placeholder

    TikTok Owner Preparing Streaming Service to Rival Spotify (Report)

    ByteDance, the Beijing-based owner of the TikTok video app, is developing a paid streaming music service aimed at the same emerging markets that Spotify and Apple are seeking to explore, according to a report in Bloomberg. The app could be introduced as early as autumn, according to the report, which adds that the company has [...]

  • Stranger Things

    Coca-Cola Will Revive New Coke in Alliance With Netflix, 'Stranger Things'

    A rush of TV watchers to streaming video has prompted Coca-Cola to test an interesting pour. Coca-Cola will bring New Coke back to market for a brief time, all part of a partnership with Netflix, which has featured Coke in its cult-favorite series “Stranger Things.” The third season of the series, set in 1985, will [...]

  • Doug Davis and Jodie ShihadehVariety Power

    Jodie Shihadeh Named Partner at The Davis Firm

    Jodie Shihadeh has been named Partner at The Davis Firm, PLLC. She joined the firm in 2011 and rose from associate to Managing Attorney and now partner. She graduated from Boston College and received her law degree from Fordham University School of Law in 2011. While still in law school she interned in the Business [...]

  • Peak TV Saturation TV Placeholder

    Nickelodeon Alum Keith Dawkins Sets Kidvid Partnership With Believe Entertainment Group

    Former Nickelodeon executive Keith Dawkins has partnered with Believe Entertainment Group to develop children’s programming. Dawkins will partner with Believe under his newly formed Rock Hill Media Ventures, which aims to advise companies in media, entertainment and sports on working with diverse and emerging talent. Dawkins previously spent 17 years at Viacom, most of which [...]

  • CBS Studios Exterior

    CBS Credit Union Manager Pleads Guilty to $40 Million Fraud

    The manager of a credit union for CBS employees pleaded guilty in Los Angeles federal court on Monday to a $40 million embezzlement scheme. Edward Rostohar, 62, was arrested in March after the scheme began to unravel. According to prosecutors, he admitted to stealing money from the bank for the last 20 years. Rostohar is [...]

  • Norman Reedus as Daryl Dixon - The

    CAA's Packaging Fee Becomes Flashpoint in 'Walking Dead' Litigation

    UPDATED with new statement and response filing The issue that is at the heart of the WGA’s present standoff with talent agencies has flared up as a source of tension in the litigation between AMC Networks and Frank Darabont and CAA over profit participation on “The Walking Dead.” Attorneys for Darabont and CAA called AMC’s [...]

More From Our Brands

Access exclusive content