Weinstein has retained Sitrick and Company, the well known crisis PR firm, to help him through the next phase of his response to the New York Times’ bombshell story revealing decades of sexual harassment settlements. Weinstein was fired on Sunday by the board of the Weinstein Co. His next steps remain uncertain.
Weinstein was widely perceived to have bungled his initial response to the article, showing some contrition while also threatening to sue the Times. In disputing some of the allegations, he seemed to invite other women to come forward to corroborate the article — which they did — possibly sealing his fate with the board of directors.
His initial team included sexual harassment lawyer Lisa Bloom and crisis consultant Lanny Davis, as well as attorneys David Boies and Charles Harder.
Bloom, in particular, came under withering criticism for her support for Weinstein, which was at odds with her long history of representing high-profile victims of sexual harassment, most recently in the Bill O’Reilly case. She stepped down on Saturday, as did Davis.
So far, Weinstein has not followed through on the threat to sue the Times.