General Motors Signs With UTA

UTA is in the driver’s seat with General Motors now that it has signed on to represent the automaker’s branded entertainment initiatives.

UTA Marketing, headed by David Anderson and Julian Jacobs, will spearhead the work on behalf of the automotive giant. The agency’s marketing arm also reps such blue-chip corporate brands as Amazon, Delta, LinkedIn, and Lyft.

“We are fortunate and privileged to be working with one of the world’s most iconic brands at such a watershed moment,” said UTA CEO Jeremy Zimmer. “Under the guidance of (CEO) Mary Barra and her team, GM is demonstrating innovative leadership, and we love the challenge of working in partnership with them to drive that innovation within the entertainment industry.”

The competition among Hollywood agencies to land GM’s business was fierce, given the wide range of marketing options pursued by the automaker. The agency aims to help connect the GM brand with talent and creatives across film, TV, music and sports.

More Biz

  • SAG-AFTRA Hit With Class Action Suit

    SAG-AFTRA Hit With Class Action Suit Over Streaming Music Service Fees

    UTA is in the driver’s seat with General Motors now that it has signed on to represent the automaker’s branded entertainment initiatives. UTA Marketing, headed by David Anderson and Julian Jacobs, will spearhead the work on behalf of the automotive giant. The agency’s marketing arm also reps such blue-chip corporate brands as Amazon, Delta, LinkedIn, […]

  • Harvey Weinstein arrives to court in

    Weinstein Co. Sale Price Cut From $310 Million to $287 Million

    UTA is in the driver’s seat with General Motors now that it has signed on to represent the automaker’s branded entertainment initiatives. UTA Marketing, headed by David Anderson and Julian Jacobs, will spearhead the work on behalf of the automotive giant. The agency’s marketing arm also reps such blue-chip corporate brands as Amazon, Delta, LinkedIn, […]

  • Ryan Kavanaugh

    Relativity Media Investor Claims $12.5 Million Fraud

    UTA is in the driver’s seat with General Motors now that it has signed on to represent the automaker’s branded entertainment initiatives. UTA Marketing, headed by David Anderson and Julian Jacobs, will spearhead the work on behalf of the automotive giant. The agency’s marketing arm also reps such blue-chip corporate brands as Amazon, Delta, LinkedIn, […]

  • Paul Simon

    Paul Simon's 'What Not to Bring' List for Farewell Concert Is Astonishingly Thorough

    UTA is in the driver’s seat with General Motors now that it has signed on to represent the automaker’s branded entertainment initiatives. UTA Marketing, headed by David Anderson and Julian Jacobs, will spearhead the work on behalf of the automotive giant. The agency’s marketing arm also reps such blue-chip corporate brands as Amazon, Delta, LinkedIn, […]

  • Eric Heisserer

    Patric Verrone, Eric Heisserer Seeking Writers Guild of America West Board Seats

    UTA is in the driver’s seat with General Motors now that it has signed on to represent the automaker’s branded entertainment initiatives. UTA Marketing, headed by David Anderson and Julian Jacobs, will spearhead the work on behalf of the automotive giant. The agency’s marketing arm also reps such blue-chip corporate brands as Amazon, Delta, LinkedIn, […]

  • Ari Emanuel and Ray Waddell

    Endeavor's Ari Emanuel Credits His 'F---ed Up Mind' for Success Beyond the Agency Business

    UTA is in the driver’s seat with General Motors now that it has signed on to represent the automaker’s branded entertainment initiatives. UTA Marketing, headed by David Anderson and Julian Jacobs, will spearhead the work on behalf of the automotive giant. The agency’s marketing arm also reps such blue-chip corporate brands as Amazon, Delta, LinkedIn, […]

More From Our Brands

Access exclusive content