MTV has turned itself upside down — literally — to mark today’s A Day Without a Woman and International Women’s Day events.
The Viacom-owned cabler has turned the “M” in its logo into a “W” in honor of the worldwide effort to highlight gender inequality and the role of women in society. In the U.S., the Day Without a Women event is billed as a national strike in which women are encouraged to stay away from work.
The top of MTV’s website was devoted to the strike, including a prominent link to a LookDifferent.org site offering a list of strike-related events and a deep-dive into issues related to gender bias, wage inequality and feminism.
Apple Music, iTunes and iBooks featured works by female artists prominently on their home pages in observance of the events.
UTA was among the entertainment industry companies giving employees free rein to participate in the daylong strike, organized by the activists behind the Jan. 21 Women’s March events held around the world.
DreamWorks was another of the companies which celebrated International Women’s Day, in the form of a video in which women who work for the company discuss what the special day means to them. The video was pulled together by Margie Cohn, head of DreamWorks Animation Television, to highlight efforts to ensure gender equality throughout the company.
Prominent entertainment industry figures also voiced support for both events on social media.
"Whatever women do they must do twice as well as men to be thought half as good. Luckily, this is not difficult" #internationalwomensday pic.twitter.com/3jzQcEpKnH
— Adele (@Adele) March 8, 2017
or, as it's often called on here, #WhyIsn'tThereAnInternationalMensDay
(There is: November 19th)
— J.K. Rowling (@jk_rowling) March 8, 2017
The Trump WH is so feminist, EVERY day is Day Without a Woman. pic.twitter.com/rYZeYo04kn
— Full Frontal (@FullFrontalSamB) March 8, 2017
About 95% of the time I'm directed by a man. #ADayWithoutAWoman directing is the norm.
— Kristen Schaal (@kristenschaaled) March 8, 2017
To my #Fierce, #Strong sisters: happy #InternationalWomensDay. I celebrate u, salute u, & uphold u. Today & every day. #ADayWithoutAWoman 🔴
— Mariska Hargitay (@Mariska) March 8, 2017
Here's to the women who make #DoctorWho happen! This one's for you.#InternationalWomensDay pic.twitter.com/X6OAvAmJst
— Doctor Who on BBC America (@DoctorWho_BBCA) March 8, 2017
So our #StatueofLiberty got in in the action! That rocks! #adaywithoutwomen #InternationalWomensDay pic.twitter.com/3zupECoQWr
— Ming-Na Wen (@MingNa) March 8, 2017
“Only by including women fully and equally can we access the full potential of the earth and each other,” wrote Broadway star Cynthia Erivo.
Dreaming of a World Where Women have Equal Rights. 🙏🏻🌈🙌🏻💘🎉👩❤️💋👩🏃♀️🏃♀️🏃♀️🏅🏆🏅🏆🌸#internationalwomensday 🌺🌎🌍👊🏻🎉…https://t.co/dg2ellDxAy pic.twitter.com/DgZ3rRq5M8
— Madonna (@Madonna) March 8, 2017
“I’m grateful to all the women who came before me and fought for me to be able to be where I am,” Ellen DeGeneres wrote on Twitter.
I'm grateful to all the women who came before me and fought for me to be able to be where I am. #ADayWithoutWomen #IWD2017
— Ellen DeGeneres (@TheEllenShow) March 8, 2017
I also want to honor everyone striking today and all of you who can't. #ADayWithoutAWoman is for all of us, and we will never stop fighting
— Lena Dunham (@lenadunham) March 8, 2017
.@Offerman_Shop stands (& sits) with @womensmarch because we are neither idiots nor douchebags#DayWithoutAWoman pic.twitter.com/uxk2cncmvL
— Nick Offerman (@Nick_Offerman) March 8, 2017
If you can't be bold for yourself, be bold for others: run for office, volunteer, get active. #BeBoldForChange pic.twitter.com/Dng85KGEEW
— Chelsea Handler (@chelseahandler) March 8, 2017
Love to the women of the world from @bigbangtheory #InternationalWomensDay pic.twitter.com/Ct6gERZmLo
— Melissa Rauch (@MelissaRauch) March 8, 2017
In solidarity with my sisters! #ADayWithoutAWoman #womensmarch https://t.co/e8kzuCvnow pic.twitter.com/FDklCcZS95
— kerry washington (@kerrywashington) March 8, 2017
Happy International Women's Day! Today I wear red as I stand in solidarity with my sisters all over the world! #IWD2017 pic.twitter.com/GgFviRgXWn
— Eva Longoria Baston (@EvaLongoria) March 8, 2017
.@Madonna & @Beyonce… 2 of the many women who inspire me. Always fierce throughout their careers. Thank you for being amazing 💖 Happy #IWD pic.twitter.com/tJsqNhuvaV
— Britney Spears (@britneyspears) March 8, 2017
I am strong, I am invincible, I am woman 🎶 Happy #InternationalWomensDay to all you female badasses!
— Katie Couric (@katiecouric) March 8, 2017
Thank u to all of the strong women who fought & continue to fight for change. #InternationalWomensDay
— Kim Kardashian West (@KimKardashian) March 8, 2017
To the women who inspire me you are all #MyWonderWoman ✨Tag a #WonderWoman in your life, tell her she inspires you! #InternationalWomensDay pic.twitter.com/nnO5IDOhxZ
— Gal Gadot (@GalGadot) March 8, 2017
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Today is the day!! #daywithoutwomen !!! #internationalwomensday !! We stand with women around the globe as they stood with us on Jan 21st! Full disclosure: I have to go to work BUT we can support and show solidarity in other ways – wear red, social media black out (starting now), no shopping (unless small owned female run business), lift up all the women we can! However you can participate, big or small, you are important and critical and you will be missed !! 💪🏻❤❤ (photo @puppysaysmoo @nastyliberal )